Presentation, Ph D Day At Dtu Vet, 26.06.12

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Presentation on visibility with LinkedIn. From PhD-day at DTU-vet, 26.06.12

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Presentation, Ph D Day At Dtu Vet, 26.06.12

  1. 1. Visibility with LinkedIn by Christen Mau
  2. 2. Visibility with LinkedIn WLFMcph: www.wlfmcph.dkCarolineChristen
  3. 3. Visibility with LinkedInAgenda- Optimising your personal profile- Market your career- LinkedIn as a networking tool
  4. 4. Visibility with LinkedInAbout LinkedIn• Beginning: March 2003• 161 million members worldwide (200 countries)• 900.100+ members in Denmark• 2.447 full-time employees• Available in English, Italian, German, Korean + 13 other languages
  5. 5. Visibility with LinkedInFounder: CEO:Reid Hoffman, March 2003 Jeff Weiner
  6. 6. Visibility with LinkedInLinkedIn Today
  7. 7. Visibility with LinkedInLinkedIn Signal
  8. 8. Visibility with LinkedIn3 types of sales texts: - Employer seeker - Business seeker - Reputation seeker
  9. 9. Visibility with LinkedInSummary
  10. 10. Visibility with LinkedInLinkedIn’s relevance conceptLinkedIn’s internal searches are individualLinkedIn’s searches are defined by the basis of your 1st, 2nd and3rd degree connections and those you are in group with inrelation to keywords and the network’s connections(plus a lot of other factors that only technicians at LinkedIn knows about)
  11. 11. Visibility with LinkedInLinkedIn’s definition: relevance concept• There are no unique search result• Relevance in searches are based on a number of variable factors• Watch out for ”key word spamming”
  12. 12. Visibility with LinkedIn The ”Pippi” rule “Den som är stark mäste vara snäll” “The one who is strong, must be nice”
  13. 13. Visibility with LinkedInSkills and Expertise Christen Mau
  14. 14. Visibility with LinkedInSEO Title TagProfessionel headline:Foto alt tag:Public ”vanity” URL :
  15. 15. Visibility with LinkedInIncrease visibility Sådan! Gør dig bemærket –in external searches Øg din synlighed med LinkedIn p. 28• http://pinterest.com• http://about.me• http://da.gravtar.com• https://plus.google.com• https://digg.com• https://www.folkd.com• https://docstoc.com• Eniro
  16. 16. Visibility with LinkedInGroupsAlumni group
  17. 17. Visibility with LinkedInAccount types on LinkedInBusinessSales
  18. 18. Visibility with LinkedInCompany page
  19. 19. Visibility with LinkedInMore informationWLFMcph’s blog: www.wlfmcph.dkWLFMcph LinkedIn Company PageLinkedIn Today
  20. 20. Visibility with LinkedInSectionsYou find ”Add sections” below your resume
  21. 21. Visibility with LinkedInApplications
  22. 22. Visibility with LinkedInSlideshare

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