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Game mechanics b2bb2c
 

Game mechanics b2bb2c

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about game mechanics in a functional environment, for SME's

about game mechanics in a functional environment, for SME's

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  • Natuur van mens: lui, gewoontes, sociaalFoursquare, check in rewards, Groupon, social commerceFarmville effect, realtime games, reciprocity (gunstengeven en krijgenTunnelingPersuasive windows
  • Geconnecteerde apps/mobileHaikuTweet/update

Game mechanics b2bb2c Game mechanics b2bb2c Presentation Transcript

  • Game mechanics B2B – B2C
    Christel De Maeyer
    Howest – The Studios
    Lieven Van de Velde
    KMO IT
    ©2010
  • Het gebruik van game mechanics
    Mix van sociaal, locatie, real time en game elementen
    Gedragsveranderingteweegbrengen
    Verkoopstimuleren
    Mensen op je site houden
    Mensenietslatenuitvoeren
    Connectiesmaken
  • Brands as a cult or religion
    Klantenworden ‘true believers – ambasssadeurs’
  • Gedragsverandering
    Collecting
    Farmville effect
  • Verkoopstimuleren
    Aanbevelingen (amazon model)
    Socialeconnectie
  • Mensen op je site houden/terugkeren
  • 3 regels omtewinnen met game play
    Status symbolen, badges gevenbvbeenmogelijkheidomherkenningtekrijgen
    Toon metrics, (Twitter toont followers, facebookaantalvrienden, ledenpunten)
    Maakleiderborden, gegevenswiescoort(aankoop, gerealiseerderesultatenbijproducten/services etc.) dezekunnengebruikersnamenzijn, scheptvertrouwen.
  • Behavior Change – ©Dr BJ Fogg
  • ‘hot triggers’ implenteren,
    en subtieleveranderingenbrengen.