Dist conf 2010 social media

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Dist conf 2010 social media

  1. 1. Rotary District 7850 Conference Social Networking for Your Rotary Club Presented by Crystal Smart of Lebanon-Riverside Rotary & Chrissy Smith of the Littleton NH Rotary
  2. 2. Introduction on Social Networking <ul><li>Social Networking is: a place online where users share information with their “friends”. </li></ul><ul><li>They may share: </li></ul><ul><li>Interesting Articles they have found online </li></ul><ul><li>Photos from recent activities </li></ul><ul><li>Opinions/Reviews </li></ul><ul><li>Their Blog posts </li></ul>
  3. 3. Introduction on Social Networking <ul><li>There are a number of Social Networking Sites: </li></ul><ul><ul><li>Linked In (Career Networking) </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>For Today’s Discussion, we will focus solely on Facebook </li></ul></ul>
  4. 4. Introduction on Social Networking <ul><li>According to Facebook: </li></ul><ul><ul><li>More than 400 million active users </li></ul></ul><ul><ul><li>50% of the active users log on to Facebook in any given day </li></ul></ul><ul><ul><li>Average user has 130 friends </li></ul></ul><ul><ul><li>People spend over 500 billion minutes per month on Facebook </li></ul></ul><ul><ul><li>Average user is connected to 60 pages, groups and events </li></ul></ul>
  5. 5. Introduction on Social Networking <ul><li>According to Facebook: </li></ul><ul><ul><li>Average user creates 70 pieces of content each month </li></ul></ul><ul><ul><li>More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month </li></ul></ul>
  6. 6. Introduction on Social Networking <ul><li>Facebook just for kids? In 2009, the fastest growing demographic was women 55+. All told, in 2009, 45% of Facebook’s US audience is now 26 years old or older </li></ul><ul><li>Privacy Concerns – that’s been in the news recently. Like all things, Facebook is a choice. All your members do not have to be on there, but for the ones who are already on Facebook, this is a great place for them to get more club information. And to share your information with the public. </li></ul>
  7. 7. Facebook is a Great Way to Promote Your Club. Here’s what you can do: <ul><li>You can create Events to invite your “like” minded community members: added bonus, for folks who have facebook on their blackberries, the event automatically posts to their calendar </li></ul><ul><li>You can post photos from recent meetings </li></ul><ul><li>You can post videos from meetings, fundraising events, more </li></ul><ul><li>You can link a press release that appeared in a local paper to your Facebook page/group </li></ul>
  8. 8. Facebook is a Great Way to Promote Your Club. Here’s what you can do: <ul><li>You can share information from RI, your district, and your club to your friends </li></ul><ul><li>If you have a “blog” for your Rotary club, you can feed it through to your Facebook site </li></ul><ul><li>You can wish Fellow Rotarians Happy Birthday (Retain your Rotarians) </li></ul><ul><li>You can use Facebook as a recruitment tool for your club </li></ul><ul><li>You can purchase Ads, these appear on the right hand side and you can promote upcoming events </li></ul>
  9. 9. How to Sign Up on Facebook <ul><li>There are two types of “accounts” you can create for your club </li></ul><ul><ul><li>Fan Page </li></ul></ul><ul><ul><li>This is a set up to be run by a few administrators </li></ul></ul><ul><ul><li>They are in charge of content and the page is setup to be run from the top-down in terms of organization </li></ul></ul><ul><ul><li>The “voice” is very branded.                                </li></ul></ul><ul><ul><li>A Group </li></ul></ul><ul><ul><li>A Group is designed to be communally owned, with an administrator just there to create the group/maintain the content.  </li></ul></ul><ul><ul><li>You control the settings on each : you can be open, you can be by invite only, you can restrict who can do what things (like post links, pictures, etc.) </li></ul></ul>
  10. 10. A Word of Caution… But don’t think you can just use Facebook and not have a website, you still need a website. This is just another way to promote your club!
  11. 11. Local Clubs Who are Using Social Networking <ul><li>Rotary International </li></ul><ul><ul><li>Its updated daily, there is great information you can share on your pages </li></ul></ul><ul><li>Rotary Club of Hampton NH </li></ul><ul><ul><li>Site updated often, lots of photos & more! </li></ul></ul>
  12. 12. How To Get Started <ul><li>Log on and spend a week watching how it works </li></ul><ul><li>Accept Friends </li></ul><ul><li>“ like” some other Rotary pages, so you can see what other clubs are doing </li></ul><ul><li>Remember, you can’t “break it”. If you put something up you don’t like, just delete the post, or remove the event. </li></ul><ul><li>And then, “Just do it”. You have nothing to lose! </li></ul>
  13. 13. Hands on: <ul><li>Let’s log onto Facebook now: </li></ul><ul><ul><li>We’ll show you the District 7850 Facebook page </li></ul></ul><ul><ul><li>We’ll show you a Local Club Page </li></ul></ul><ul><ul><li>We’ll show you the events and more </li></ul></ul>

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