Dist conf 2010 social media
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Dist conf 2010 social media

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    Dist conf 2010 social media Dist conf 2010 social media Presentation Transcript

    • Rotary District 7850 Conference Social Networking for Your Rotary Club Presented by Crystal Smart of Lebanon-Riverside Rotary & Chrissy Smith of the Littleton NH Rotary
    • Introduction on Social Networking
      • Social Networking is: a place online where users share information with their “friends”.
      • They may share:
      • Interesting Articles they have found online
      • Photos from recent activities
      • Opinions/Reviews
      • Their Blog posts
    • Introduction on Social Networking
      • There are a number of Social Networking Sites:
        • Linked In (Career Networking)
        • Twitter
        • Facebook
        • For Today’s Discussion, we will focus solely on Facebook
    • Introduction on Social Networking
      • According to Facebook:
        • More than 400 million active users
        • 50% of the active users log on to Facebook in any given day
        • Average user has 130 friends
        • People spend over 500 billion minutes per month on Facebook
        • Average user is connected to 60 pages, groups and events
    • Introduction on Social Networking
      • According to Facebook:
        • Average user creates 70 pieces of content each month
        • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
    • Introduction on Social Networking
      • Facebook just for kids? In 2009, the fastest growing demographic was women 55+. All told, in 2009, 45% of Facebook’s US audience is now 26 years old or older
      • Privacy Concerns – that’s been in the news recently. Like all things, Facebook is a choice. All your members do not have to be on there, but for the ones who are already on Facebook, this is a great place for them to get more club information. And to share your information with the public.
    • Facebook is a Great Way to Promote Your Club. Here’s what you can do:
      • You can create Events to invite your “like” minded community members: added bonus, for folks who have facebook on their blackberries, the event automatically posts to their calendar
      • You can post photos from recent meetings
      • You can post videos from meetings, fundraising events, more
      • You can link a press release that appeared in a local paper to your Facebook page/group
    • Facebook is a Great Way to Promote Your Club. Here’s what you can do:
      • You can share information from RI, your district, and your club to your friends
      • If you have a “blog” for your Rotary club, you can feed it through to your Facebook site
      • You can wish Fellow Rotarians Happy Birthday (Retain your Rotarians)
      • You can use Facebook as a recruitment tool for your club
      • You can purchase Ads, these appear on the right hand side and you can promote upcoming events
    • How to Sign Up on Facebook
      • There are two types of “accounts” you can create for your club
        • Fan Page
        • This is a set up to be run by a few administrators
        • They are in charge of content and the page is setup to be run from the top-down in terms of organization
        • The “voice” is very branded.                               
        • A Group
        • A Group is designed to be communally owned, with an administrator just there to create the group/maintain the content. 
        • You control the settings on each : you can be open, you can be by invite only, you can restrict who can do what things (like post links, pictures, etc.)
    • A Word of Caution… But don’t think you can just use Facebook and not have a website, you still need a website. This is just another way to promote your club!
    • Local Clubs Who are Using Social Networking
      • Rotary International
        • Its updated daily, there is great information you can share on your pages
      • Rotary Club of Hampton NH
        • Site updated often, lots of photos & more!
    • How To Get Started
      • Log on and spend a week watching how it works
      • Accept Friends
      • “ like” some other Rotary pages, so you can see what other clubs are doing
      • Remember, you can’t “break it”. If you put something up you don’t like, just delete the post, or remove the event.
      • And then, “Just do it”. You have nothing to lose!
    • Hands on:
      • Let’s log onto Facebook now:
        • We’ll show you the District 7850 Facebook page
        • We’ll show you a Local Club Page
        • We’ll show you the events and more