Location: the new Equation¨ Win the physical proximity battle- Integrated map, location based Search Listings¨ Target with Customers Location Cues: (example- appear as a listing at dog park if you sell goods or services to dog owners)¨ Location based referral- allow check ins so others can see when their friends, associates use your business.¨ Build momentum- show check ins, crowd momentum, birds of a feather association
Use Mobile Interactive Strategies toEnrich the new conversation¨ According to an IBM report on multimedia "There is general agreement among researchers thatpeople have short-term attention spans of about 20%of what they hear, 40% of what they see and hear,and 75% of what they see, hear, and do....
Social Media Tango: Let us handle it¨ Social Media Presence: Provide the customer their preferred choice of venue for interaction¨ Social Media Reach: Be omnipresent¨ Play by the unwritten rules.¨ Make engaging worth their while, every time.¨ Keep it Relevant to the target.¨ The persuasion for opt-in marketing mediums: a sacred promise- the initial permission is the most crucial message and offer you ever design and deliver upon.
Moblile Optimized Email Marketing Concise Readable Appealing Engaging Action Driven Seemless! Integrated Responses native to mobile environment. Embedded map Touch to call!
Risk Being Bold: Apps for Exposure¨ Apps are opportunity ¤ Novel Experience to draw in customers ¤ Merging the Brand with recreation- gaming Apps ¤ Using App download avenues= uncrowded opportunity landscape
Apps: Customer Retention viaCustomer Service!¨ Controlling the quality and the message- customer service apps deliver on both¨ (insert portfolio link) example