Sales staff slide resources- infinity

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Slide resource for Infinity reps

Slide resource for Infinity reps

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  • 1. FREE YOUR DIGITAL MARKETING: CROSS THE MOBILE DIVIDEInfinity Marketing Group An industry leading, full service ((m))Agency
  • 2. Step1-Evaluating Your Mobile Presence
  • 3. Mobile is Mission Critical:Why your website is no longer enough
  • 4. Life on the small screen: Optimize yourdigital content for mobile delivery
  • 5. Passing the Customer’s First Mobile Test
  • 6. Location: the new Equation¨  Win the physical proximity battle- Integrated map, location based Search Listings¨  Target with Customers Location Cues: (example- appear as a listing at dog park if you sell goods or services to dog owners)¨  Location based referral- allow check ins so others can see when their friends, associates use your business.¨  Build momentum- show check ins, crowd momentum, birds of a feather association
  • 7. Use Mobile Interactive Strategies toEnrich the new conversation¨ According to an IBM report on multimedia "There is general agreement among researchers thatpeople have short-term attention spans of about 20%of what they hear, 40% of what they see and hear,and 75% of what they see, hear, and do....
  • 8. Social Media Tango: Let us handle it¨  Social Media Presence: Provide the customer their preferred choice of venue for interaction¨  Social Media Reach: Be omnipresent¨  Play by the unwritten rules.¨  Make engaging worth their while, every time.¨  Keep it Relevant to the target.¨  The persuasion for opt-in marketing mediums: a sacred promise- the initial permission is the most crucial message and offer you ever design and deliver upon.
  • 9. Text (sms) marketing
  • 10. Moblile Optimized Email Marketing Concise Readable Appealing Engaging Action Driven Seemless! Integrated Responses native to mobile environment. Embedded map Touch to call!
  • 11. Risk Being Bold: Apps for Exposure¨  Apps are opportunity ¤  Novel Experience to draw in customers ¤  Merging the Brand with recreation- gaming Apps ¤  Using App download avenues= uncrowded opportunity landscape
  • 12. Apps: Customer Retention viaCustomer Service!¨  Controlling the quality and the message- customer service apps deliver on both¨  (insert portfolio link) example