About 20 years’ experience developing and implementing new thinking in the areas of market opportunity discovery, analysis and growth strategy, innovation process management and customer-centred transformation. Expert adviser in jobs to be done approach and Outcome Driven Innovation (ODI).
Founded customer-centred innovation consultancy, The OMC Group in 2003.
in 2005, asked by Strategyn, Inc.- to licence their HBR featured Outcome-Driven Innovation (ODI) methodology.
In 2010, I founded Umio Health. Our Health Opportunity Design® methodology is a structured and disciplined process for discovering and validating health market and product innovation opportunity. It not only identifies unme