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BuzzFeed intro

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  • Our uses will accelerate Train tracks, lets us be your diesel engine that pulls you along on the social graph train tracks. Engine that pulls you along on the social graph
  • Transcript

    • 1. Chris Puckett
      Director of Sales
      P: 917-817-7121
      chrispuckett@buzzfeed.com
    • 2. BuzzFeed is...
      ...where people react to the most viral content on the web
      www.BuzzFeed.com
    • 3. BuzzFeed.com
      • Top 500 US Internet Site
      • 4. 8 Million Unique Visitors
      • 5. Highly engaged,
      sharing audience.
    • 6. The largest “what’s hot” network
      BuzzFeed
      Partners
      140 million
      Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites
      Buzzfeed.com
      8 Million
    • 7. Viral Monitor of your content, & the web.
      Track and measure earned media
      Real-time viral meme tracker
      Snooki snacks
    • 8. Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content.
      Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source.
      Viral Lift = Sharing = Success!
      Buzzfeed promotes viral sharing by running across our network.
      DSPs
      Your Content
      Our Measurement
      Social Sharing
    • 9. The BuzzFeed Audience
      *
      65%
      44%
      18-26
      MALE
      AGE
      COLLEGE
      GRADUATES
      $60K - $100K HHI
      Data: Quantcast
      *However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content
    • 10. ...and BuzzFeed users do the most sharing.
      Shared links have a longer shelf life on Facebook than Twitter,
      and Buzzfeed sends more traffic through re-shares than direct
      clicks.
      *Hill Holiday Study, Advertising Age, 7/21/10
    • 11. BuzzFeed Advertising Products
    • 12. BuzzFeed Home Page Placements
      Using High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.
    • 13. BuzzFeed Viral Stories
      Utilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!
    • 14. Samsung Examples
    • 15. BuzzFeed Placements and Units
    • 16. BuzzFeedSupersharers
    • 17. How often do you visit BuzzFeed?
    • 18. How often do you share content when you visit BuzzFeed via Twitter, E-mail, Facebook, etc?
      Survey Size = 304 Users
    • 19. Why do you visit BuzzFeed?
    • 20. Do you watch television?
    • 21. Do you go to the movies?

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