Mobile AR, OOH and the Mirror World
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DOWNLOADING THE PDF WITH THE "SAVE" LINK ABOVE, IS RECOMMENDED: ...
DOWNLOADING THE PDF WITH THE "SAVE" LINK ABOVE, IS RECOMMENDED:
This deck is made from a presentation given by Chris Grayson, at ARE 2010 (Augmented Reality Event).
There is a convergence well underway between mobile marketing and OOH/DOOH marketing, that is being accelerated by Mobile Augmented Reality. The development is explored from several angles, including a thorough, but easy to understand explanation of the relevant technologies. Subplot: The large-network advertising agencies are not responding to this development.
This presentation took place on the morning of June 3, 2010, at the Santa Clara Convention Center, in Santa Clara, California.
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