Followers build and engage


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Promote your employer brand, build a following and engage with your followers. The LinkedIn follower eco-system offers tangible metrics to measure the success of your employer brand and the means to engage with those following your brand, delivering tailored messages to specific audience segments.

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Followers build and engage

  1. 1. Marketing SolutionsFollowers: Build and Engage
  2. 2. 88% of LinkedIn members said they would “follow” companies 2
  3. 3. Your Followers: A valuable pool of talent Engaged talent Long-term Brand evangelists pool relationships 71% 64% 61%of members are interested in of followers would follow of members are more likely toupdates on job opportunities companies “indefinitely” share information as a result from companies they follow of following a company LinkedIn Follower Report, US, January 2012
  4. 4. 4
  5. 5. What members want to hear
  6. 6. How often members want to receive company updates ~45% of company followers would prefer to get weekly updates Information members want to receive1 New job openings at the company 71% Relevant news articles and insights 68% New project or initiative 61%Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific updateSource: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)
  7. 7. In your own words, please describe the kinds of company updates that you would be most interested in receiving. Updates that include large strategic & people shifts in the company. New product launches, discoveries of new technologies / partners with technologies. Large, I DONT want marketing spam, I do unexpected financial changes. High profile talks by want news stories, product key leaders, i.e. CEO, President, CFO, CMOs etc. reviews, people I know leaving or starting there. I like to stay in touch with the industry. New tips- tricks, and people moving around. I want to know when a company launches a new product. I want any financial announcements from a company.Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
  8. 8. Less is 50 characters or less drives 28% higherMore engagement 8
  9. 9. What can you do
  10. 10. Engage and build relationshipsDeliver regular updates to your followers’ network update streams NEW 1 2
  11. 11. Grow your talent communityAdd followers by targeting the right types of professionals Off LinkedIn… …and On LinkedIn Ed Franklin xyzCo xyzCo Grow Your Career by Following: XYZ.CO XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! Grow Your Career by Following: XYZ.CO XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! LinkedIn internal data, April 2011- February 2012
  12. 12. Establish a Career PageBuild your careers hub on LinkedIn 63% Of LinkedIn members expect companies to have a presence on LinkedIn LinkedIn Follower Report, US, January 2012
  13. 13. Measure your impactDetailed follower analytics NEW Track company Segment update followers on engagement targetable metrics dimensions Track new follower acquisition
  14. 14. Key Take Away’s...... Why should you care? What can you do?• 71% followers interested • Add Follower button in career opportunities • Communicate• 80% of members willFollow up to 6 companies • Target/Track