Social Media Marketing

Social Media Marketing Healthy Business Exposure from Viral Marketing

What is Viral Marketing?
A sneeze
Fun
Free
Fast
Cheeky
Quirky
Interesting

What is Web 2.0?
It’s about being connected .
Instantly
All the time, easily
Online with applications
With people you trust
Sharing info, jokes, insights, thoughts

What is Social Media?
From WikiPedia
Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves .

What is Social Media?
Social media can take many different forms, including text , images, audio, and video.
The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities , wikis, blogs , etc.

What it is NOT
Not “Corporate”
Not A Direct Link To Sales
Not Features- Benefits Focused
Not Advertising
Not Self Serving
Not One Way Communication

Social Networking
Linked In
My Space
Facebook

Facebook
Upload Photos Or Publish Notes
Get The Latest News From Your Friends
Post Videos On Your Profile
Tag Your Friends
Use Privacy Settings To Control Who Sees Your Info
Join A Network To See People Who Live, Study, Or Work Around You

Community
Think of your target market as a community , not a group of customers
In a conversation, you share information, you don’t lecture .

Marketing Your Small Business
Why is Web 2.0 Critical to marketing your small business?
Rapid growth
New medium
Inexpensive
Levels playing field

Power of Viral Marketing
What “Regular” Marketing Experts Don’t Know about the Power of Viral Marketing:
TRUST

5 Keys to Creating a Viral Marketing Program
Get the right Mind Set
Don’t try to do everything yourself
Build relationships
Ask for help
Help others

What to do
Learn your Medium
Learn the players
Don’t expect overnight success
Map out your plan
Do something EVERY DAY!

What to do
Pick one or 2 sites.
Learn them
Use them well
Create content – not self serving

7 Ways to Start a Viral Program
Search, read and comment on existing blogs that write about your subject area.
Start with Google Blog Search and Technorati to find the most popular blogs in your area
Have something meaningful to say that continues the conversation.
Build a relationship with the blog authors.
Comment, question, challenge

2. Create a blog to help potential clients
Use Wordpress, Typepad or Blogger
Consider Hiring a Blog Coach at beginning
Mike Sansone - ConverStations
Deborah Chaddock Brown – WordsPeopleRead
Dawud Miracle – HealthyWebDesign
Commit to Posting regularly
Share info
Don’t lecture or advertise

3. Use the Fastest Growing Medium: Facebook
Create a Facebook Group that would benefit current and potential customers/clients
Invite collaborators – similar industry, even competitors you trust, perhaps they are on another continent or time zone.
Become the Go-To Place for your industry.
Keep watching for the “NEXT” big application

4. Contribute to or Organize a Collaborative Book
Search blogs for requests for authors.
Collaborative with a “competitor” who is in a different geographic area.
Each author writes one page (a blog post).
Use a one off Self Publishing site for orders
Proceeds to Charity

5.Subscribe to Google Alerts for current info to share with readers
Use “quotes” around phrases
Use subtract/minus sign to eliminate results
When key phrase is published on web, you get an email alert

6.Use your online newsletter to establish expertise.
Online newsletter is another word for blog
Email newsletter
LinkedIn & Facebook
Your company website

7. Create Searchable Content .
How do you help your customers
What’s wrong with the way other company’s do it?
What’s the best new {technology, website, application, design} you’ve seen recently

YouTube Viral Video
Make an emotional “commercial” that is cool, weird, “forward-able” and hope that friends pass it on.
Fight for Kisses
Vim Cleaner
Quick Clips are BEST
Make it interactive with your product/message as the channel
Dylan messaging

Vim Cleanser YouTube
Daughter comes to visit the Mom in “prison” cleaning the bathtub.
Sent out on FlyLady.net email list of 300,000

www.DylanMessaging.com
Audio is first verse Dylan Song – Subterranean HomeSick Blues
Add your own message to 8 “pages”

Contact Us Marketing Resources & Results, Inc. 1521 Georgetown Road, Suite 103, Hudson OH 44236 330-656-9793 Blog: Branding & Marketing Website: www.resources-results.com Your logo

Social Media Marketing

by Chris Brown on Jun 10, 2008

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Social Media Marketing — Presentation Transcript