Social Media Marketing Healthy Business Exposure from Viral Marketing

What is Viral Marketing? A sneeze Fun Free Fast Cheeky Quirky Interesting

A sneeze

Fun

Free

Fast

Cheeky

Quirky

Interesting

What is Web 2.0? It’s about being connected . Instantly All the time, easily Online with applications With people you trust Sharing info, jokes, insights, thoughts

It’s about being connected .

Instantly

All the time, easily

Online with applications

With people you trust

Sharing info, jokes, insights, thoughts

What is Social Media? From WikiPedia Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves .

From WikiPedia

Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves .

What is Social Media? Social media can take many different forms, including text , images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities , wikis, blogs , etc.

Social media can take many different forms, including text , images, audio, and video.

The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities , wikis, blogs , etc.

What it is NOT Not “Corporate” Not A Direct Link To Sales Not Features- Benefits Focused Not Advertising Not Self Serving Not One Way Communication

Not “Corporate”

Not A Direct Link To Sales

Not Features- Benefits Focused

Not Advertising

Not Self Serving

Not One Way Communication

Social Networking Linked In My Space Facebook

Linked In

My Space

Facebook

LinkedIn

Facebook Upload Photos Or Publish Notes Get The Latest News From Your Friends Post Videos On Your Profile Tag Your Friends Use Privacy Settings To Control Who Sees Your Info Join A Network To See People Who Live, Study, Or Work Around You

Upload Photos Or Publish Notes

Get The Latest News From Your Friends

Post Videos On Your Profile

Tag Your Friends

Use Privacy Settings To Control Who Sees Your Info

Join A Network To See People Who Live, Study, Or Work Around You

Community Think of your target market as a community , not a group of customers In a conversation, you share information, you don’t lecture .

Think of your target market as a community , not a group of customers

In a conversation, you share information, you don’t lecture .

Marketing Your Small Business Why is Web 2.0 Critical to marketing your small business? Rapid growth New medium Inexpensive Levels playing field

Why is Web 2.0 Critical to marketing your small business?

Rapid growth

New medium

Inexpensive

Levels playing field

Power of Viral Marketing What “Regular” Marketing Experts Don’t Know about the Power of Viral Marketing: TRUST

What “Regular” Marketing Experts Don’t Know about the Power of Viral Marketing:

TRUST

5 Keys to Creating a Viral Marketing Program Get the right Mind Set Don’t try to do everything yourself Build relationships Ask for help Help others

Get the right Mind Set

Don’t try to do everything yourself

Build relationships

Ask for help

Help others

What to do Learn your Medium Learn the players Don’t expect overnight success Map out your plan Do something EVERY DAY!

Learn your Medium

Learn the players

Don’t expect overnight success

Map out your plan

Do something EVERY DAY!

What to do Pick one or 2 sites. Learn them Use them well Create content – not self serving

Pick one or 2 sites.

Learn them

Use them well

Create content – not self serving

7 Ways to Start a Viral Program Search, read and comment on existing blogs that write about your subject area. Start with Google Blog Search and Technorati to find the most popular blogs in your area Have something meaningful to say that continues the conversation. Build a relationship with the blog authors. Comment, question, challenge

Search, read and comment on existing blogs that write about your subject area.

Start with Google Blog Search and Technorati to find the most popular blogs in your area

Have something meaningful to say that continues the conversation.

Build a relationship with the blog authors.

Comment, question, challenge

2. Create a blog to help potential clients Use Wordpress, Typepad or Blogger Consider Hiring a Blog Coach at beginning Mike Sansone - ConverStations Deborah Chaddock Brown – WordsPeopleRead Dawud Miracle – HealthyWebDesign Commit to Posting regularly Share info Don’t lecture or advertise 7 Ways to Start a Viral Program

2. Create a blog to help potential clients

Use Wordpress, Typepad or Blogger

Consider Hiring a Blog Coach at beginning

Mike Sansone - ConverStations

Deborah Chaddock Brown – WordsPeopleRead

Dawud Miracle – HealthyWebDesign

Commit to Posting regularly

Share info

Don’t lecture or advertise

3. Use the Fastest Growing Medium: Facebook Create a Facebook Group that would benefit current and potential customers/clients Invite collaborators – similar industry, even competitors you trust, perhaps they are on another continent or time zone. Become the Go-To Place for your industry. Keep watching for the “NEXT” big application 7 Ways to Start a Viral Program

3. Use the Fastest Growing Medium: Facebook

Create a Facebook Group that would benefit current and potential customers/clients

Invite collaborators – similar industry, even competitors you trust, perhaps they are on another continent or time zone.

Become the Go-To Place for your industry.

Keep watching for the “NEXT” big application

4. Contribute to or Organize a Collaborative Book Search blogs for requests for authors. Collaborative with a “competitor” who is in a different geographic area. Each author writes one page (a blog post). Use a one off Self Publishing site for orders Proceeds to Charity 7 Ways to Start a Viral Program

4. Contribute to or Organize a Collaborative Book

Search blogs for requests for authors.

Collaborative with a “competitor” who is in a different geographic area.

Each author writes one page (a blog post).

Use a one off Self Publishing site for orders

Proceeds to Charity

7 Ways to Start a Viral Program 5.Subscribe to Google Alerts for current info to share with readers Use “quotes” around phrases Use subtract/minus sign to eliminate results When key phrase is published on web, you get an email alert

5.Subscribe to Google Alerts for current info to share with readers

Use “quotes” around phrases

Use subtract/minus sign to eliminate results

When key phrase is published on web, you get an email alert

7 Ways to Start a Viral Program 6.Use your online newsletter to establish expertise. Online newsletter is another word for blog Email newsletter LinkedIn & Facebook Your company website

6.Use your online newsletter to establish expertise.

Online newsletter is another word for blog

Email newsletter

LinkedIn & Facebook

Your company website

7 Ways to Start a Viral Program 7. Create Searchable Content . How do you help your customers What’s wrong with the way other company’s do it? What’s the best new {technology, website, application, design} you’ve seen recently

7. Create Searchable Content .

How do you help your customers

What’s wrong with the way other company’s do it?

What’s the best new {technology, website, application, design} you’ve seen recently

YouTube Viral Video Make an emotional “commercial” that is cool, weird, “forward-able” and hope that friends pass it on. Fight for Kisses Vim Cleaner Quick Clips are BEST Make it interactive with your product/message as the channel Dylan messaging

Make an emotional “commercial” that is cool, weird, “forward-able” and hope that friends pass it on.

Fight for Kisses

Vim Cleaner

Quick Clips are BEST

Make it interactive with your product/message as the channel

Dylan messaging

Vim Cleanser YouTube Daughter comes to visit the Mom in “prison” cleaning the bathtub. Sent out on FlyLady.net email list of 300,000

Daughter comes to visit the Mom in “prison” cleaning the bathtub.

Sent out on FlyLady.net email list of 300,000

www.DylanMessaging.com Audio is first verse Dylan Song – Subterranean HomeSick Blues Add your own message to 8 “pages”

Audio is first verse Dylan Song – Subterranean HomeSick Blues

Add your own message to 8 “pages”

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