Out of the blog fog

OUT OF THE BLOG FOG: Intro to Blogging Presented by Chris Brown May 1, 2010 Welcome to PodCampCleveland

Blogger since Feb 2006
www.BrandAndMarket.com
www.RealCareers.Blogspot.com
www.NEOhioNews.com
Just completed 801 st post
Use blogging to
Generate leads for my business
Stay 2 steps ahead of the curve
Learn new marketing tools
Meet like minded people
Own a full service marketing agency

Agenda
Self hosted or “Free”?
WordPress or Blogger or TypePad?
Pros and cons of various formats
Parts of a Post
Setting up your Layout
Good resources
How to Measure Readership

Free or Self Hosted?
What’s the goal of your blogging?
Self, fun, keep up with family
Business, professional, career
Practice with a free blog
Move to self hosted later

Which Software to Use?

Formats & Your Layout
One, two or three columns
Header – www.bighugelabs.com
Widgets
Comments
About Me page – why it’s important
Photo

Parts of a Post
Headline
Date
Body
Photo
Comments
Tags
Categories

This is what the Blogger interface looks like

Resources
Drew’s Marketing Minute: New Bloggers Toolbox
Branding & Marketing: Sites for New Bloggers
Mike Sansone’s Converstations Blog Glossary

Mitch Cantor
Lorelle VanFossen
Check SlideShare.net for awesome WordPress Resources

How to Measure Readership
# of Comments
# of Subscribers
# of Visitors
Feedburner
Google Analytics

How to Get Readers
Comment on other blogs
Ask Questions
Tweet and Status Updates
Share real information

More Questions?
We’re all learning – in “beta!”
Visit me at http://brandandmarket.com
Twitter: ChrisBrown330
Have Fun and Good Luck!

Out of the blog fog

by Chris Brown on May 02, 2010

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Out of the blog fog — Webinar Transcript