Wolfstar case studies 1302


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Wolfstar case studies 1302

  1. 1. Case studies.
  2. 2. United Nations: Global CSR reportThe United Nations commissioned Wolfstar toundertake a study to gauge which of the world’slargest organisations were using social media tocommunicate their corporate social media activityand initiatives.Wolfstar launched the report at CommunciateMagazine’s Social Media in a Corporate Contextconference in June 2011. The keynote and findingswere supported by a forum discussion involvingWolfstar director Tim Sinclair, Will Kennedy (SeniorProgramme Officer, United Nations Office forPartnerships), Merran Wrigley (Cisco and ex-SonyEricsson), Tim Johns (Fishburn Hedges and ex-Unilever)and Peter Bull (HSBC).Wolfstar will undertake the second UN Global CSRReport in 2012.
  3. 3. Sony Ericsson: Global social media strategy Wolfstar has been Sony Ericsson’s global social media agency of record since 2008 responsible for: • Global social media strategy • Corporate social media activity • Online media relations • Blogger outreach and events • Content creation and distribution • Social media guidelines, policies and training • Public relations support for marketing communications product launches “A master class for companies to actually implement social media strategies” Somesso global corporate social media conference
  4. 4. Sony Ericsson: Xperia PLAY global launch • Launch of ‘PlayStation phone’ – Sony Ericsson’s flagship product in 2011 • World’s first dynamic, real-time, social media newsroom • Every top target media published official content: BBC, The Guardian, Engadget • News releases downloaded 2,000 times to 35,000 viewers Sentiment: Across all measures, the average sentiment ratio was 7:1. Seven positive comments for every negative one.
  5. 5. Sony Ericsson: Jalou• Launch of Jalou phone, partnership with Dolce & Gabbana• Created highly stylised social media news release to promote YouTube commercial• Extensive global online coverage achieved• Beat CocaCola to win Communicate magazine Digital Impact Award 2010 for Best Multimedia Press Release
  6. 6. Sony Ericsson: Launch of Xperia• Global launch of the Xperia X1, Sony Ericsson’s first smartphone launched in partnership with Microsoft• More than 1.4 million mentions• 258,000 visitors, 222% more than similar sites• Coverage in 192 different countries, speaking 111 different languages• 61st most viewed Science and Technology video of all time
  7. 7. Phillips: World’s first multi-languagesocial media newsroom• Wolfstar created the world’s first multi- language social media newsroom• Appointed by Philips to create a newsroom for the four countries in the Nordic region – Sweden, Denmark, Norway and Finland• Wolfstar designed and built a suite of four websites based on a single template• It also provided extensive training and support to the in-house corporate communications, IT and digital teams to enable them to use the new social media newsrooms
  8. 8. PayPal: Pizza Express iPhone app• Launch of PizzaExpress iPhone App• Became no.1 downloaded Lifestyle App in UK• “PizzaExpress” a worldwide trending Twitter topic• Over 50 articles published, including Daily Mail, Sunday Times, New York Times, MSN and BBC News• Winner of Best Multimedia Press Release at Digital Impact Trending topic on Awards 2011 Twitter worldwide
  9. 9. PayPal: Facebook booster promotion• Drive PayPal UK’s Facebook ‘Likes’• 183,320 new Likes created in under one month, increase of 9,735%• Estimated cost of each ‘Like’ just £0.08• PayPal became a trending topic on Twitter 183,320 195,047 ⇑9,735% Total Facebook likes New Facebook likes
  10. 10. first direct: UK’s first social bank• UK’s first financial social media newsroom• Wolfstar has provided strategic online public relations and social media consultancy to first direct since 2008.• Visitors to press office increased from just five per week to 2,400• Number one ranking on Google News• Identified as an exemplar of industry Best Practice• Multiple digital award winner
  11. 11. first direct: Future of Banking• Q&A sessions with First Direct CEO Matt Colebrook• Live webchat with the three most influential banking innovation bloggers globally• Held online with The Times and Reuters and feature in The Independent• Twitter coverage reached 88,000 impressions• A 300% increase in conversation
  12. 12. BBC: Chuggington• UK’s first mummy blogger meet up• 80% of target bloggers attended• Number one program on iPlayer• Previews watched 215,000 times on YouTube• Chuggington sold into 140 markets
  13. 13. Discovery Channel: Wartime London• Promote Harry Harris WWII documentary• Overall result was 410% more viewers than any other programmes in series - this was the ONLY promotion• Exclusive video clip watched 16,724 times from coverage gained on political blog• Story viewed 111,021 times
  14. 14. Discovery Channel: Dino Gangs • Promote Dino Gangs documentary • Discovery’s first web chat via Facebook • Experts brought in from across the globe • Special science feature in The Guardian
  15. 15. NHS: Up For It• Social marketing campaign to reduce obesity amongst FE and HE students in Kirklees• Wolfstar launched “Up For It” with a viral video competition asking students to submit their own active, healthy or cooking themed short videos• James Martin hosted a special “Take on the Takeaway” event, with over 300 students attending• Media coverage achieved in regional press, on Calendar breakfast TV news• Responses showed that students would now think about eating more healthily and a high percentage said they would try healthy recipes at home
  16. 16. World Vision: Online public affairs• Public affairs campaign ran 100% online• Make UK’s main political parties request meeting• Editorial secured on 90% of targeted political blogs• Webchat on The Independent website received more than 60,000 unique visitors• Campaign succeeded in securing requests all three parties within 36 hours
  17. 17. World Vision: Growing for Change• Wolfstar worked with World Vision to take village veg competition global• UK gardeners submit oversized veg to online competition to raise awareness of malnutrition in Bolivia• Unique Wordpress platform built and outreached to key influencers• Campaign supported by Anthony Worrel-Thompson• Over 100 entrants and 2,000 site views
  18. 18. Silver Cross: Halo and Doodle• UK mummy blogger meet up• Promote two new products, Halo and Doodle, for Silver Cross• Reached out to key ‘mummy’ bloggers and organised London launch event• Over 40 bloggers attended with their children• Silver Cross on hand to talk about new products and demonstrate• Following event 12 blog posts written and over 123 comments• Seven of top ten Google blog search results directly from the campaign “My thanks go to Silver Cross, my faith in the quality of your brand has been restored and Im really proud to own a British pushchair.” Being a Mummy
  19. 19. Go Ape!• Blogger outreach campaign• Encourage interest in Go Ape! action days• Boost SEO for key search words such as “family”, “fun”• Wolfstar created a blogger outreach programme encouraging UK bloggers writing about days out• Provided content such as videos, images and site maps• Increased online sales by 17%
  20. 20. Contact Tim Sinclair. tim@wolfstarpr.com www.wolfstarpr.com +44 (0)845 838 7282 71 – 75 Shelton Street Morwick Hall Covent Garden Mortec Park London Leeds WC2H 9JQ LS15 4TA