Unstructured Content – Debunking the Myth Chris Walker Senior Principal Consultant ARMA Switzerland – Basel CH 29 November...
Agenda <ul><li>Why are you here?  </li></ul><ul><li>Unstructured  Content – There’s no such thing </li></ul><ul><li>Enterp...
This is about business, not IT Address business issues before technology ARMA Switzerland – Basel CH 29 November, 2011
<Insert Picture Here> Unstructured  Content -  There’s no such thing ARMA Switzerland – Basel CH 29 November, 2011
What is structure? <ul><li>In ECM terms it’s properties </li></ul><ul><ul><li>We call it metadata </li></ul></ul><ul><ul><...
Dear Santa This has structure Vendor Order Customer ARMA Switzerland – Basel CH 29 November, 2011
What is this? If you’re a Laplander or Innu it’s food, clothing, transport. If you’re a child it’s a symbol of Christmas. ...
What’s new in storing & describing our stuff? Better, more precise descriptions of our stuff. ARMA Switzerland – Basel CH ...
What’s new in finding & retrieving our stuff? We’ve got better tools, there’s more stuff and we want it, faster. ARMA Swit...
<Insert Picture Here> Enterprise  Content Management Doesn’t Really Exist ARMA Switzerland – Basel CH 29 November, 2011
What’s E about it? ARMA Switzerland – Basel CH 29 November, 2011 Mostly silo’d, hardly for everyone, forget about LOB inte...
What did you do with that ECMS you bought? ARMA Switzerland – Basel CH 29 November, 2011 Typically point or dept sol’n, no...
<Insert Picture Here> Putting the  Enterprise  in Content Management ARMA Switzerland – Basel CH 29 November, 2011
Breadth & depth To achieve the E you need to go broad and deep. ARMA Switzerland – Basel CH 29 November, 2011
I’ve got connections ARMA Switzerland – Basel CH 29 November, 2011
Push, don’t pull Get the content to me, don’t make me come and get it. ARMA Switzerland – Basel CH 29 November, 2011
<Insert Picture Here> Not Discussed, but  Really  Important ARMA Switzerland – Basel CH 29 November, 2011
I haven’t forgotten … ARMA Switzerland – Basel CH 29 November, 2011 cloud social governance systems of record systems of e...
<ul><li>A lot of really, really smart people at AIIM and on Twitter </li></ul><ul><li>The Information: A History, a Theory...
Let’s Chat <ul><li>[email_address] </li></ul><ul><li>+1 780 270 5359 </li></ul><ul><li>Twitter  @chris_p_walker  ( not  Or...
 
The preceding is intended to outline our general product direction. It is intended for information purposes only,  and may...
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Debunking the myth of unstructured content

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  • This post goes with this section: http://christianpwalker.wordpress.com/2011/08/29/mythical-beasties/
  • We use the word structure to mean “properties” Everything has properties, it always has We talk about “structure” because IT has taken over from business Get folks to “label” the item.
  • If you can identify object properties sufficiently to achieve business outcomes, it has structure
  • Context is critical Context is defined by the consumer / viewer We all apply properties according to our reality – we always have, we always will
  • More precise descriptions of content Describe from multiple PoV’s Store it once – duplication / redundancy for performance &amp; business continuity only
  • Tools are better There is more to deal with Biggest change is expectations
  • This is the relevant blog post: http://christianpwalker.wordpress.com/2011/07/25/ecm-for-unstructured-content-only-no-way/
  • Most content is silo’d by dept / workgroup / region etc. Integration to LOB apps does not exist on a wide scale
  • Most ECM implementations are point or departmental Nothing wrong with that, but don’t label it as E In reality the E refers to who owns the content (the Enterprise)
  • This is the relevant blog post: http://christianpwalker.wordpress.com/2011/09/27/come-together/
  • Managing content needs to extend across the organization (breadth) Content stored in LOB systs and all repositories needs to be managed (deep) Accommodate multiple Points of view w/out duplication
  • Integration between all systems is key CMIS limited to CMS’s Device &amp; location don’t matter
  • Content consumers need their content when, where, and how they need it. Understand the context to proactively have content waiting
  • All need to be addressed All impact or are impacted by structure
  • Debunking the myth of unstructured content

    1. 2. Unstructured Content – Debunking the Myth Chris Walker Senior Principal Consultant ARMA Switzerland – Basel CH 29 November, 2011
    2. 3. Agenda <ul><li>Why are you here? </li></ul><ul><li>Unstructured Content – There’s no such thing </li></ul><ul><li>Enterprise Content Management doesn’t really exist </li></ul><ul><li>Putting the Enterprise in Content Management </li></ul><ul><li>Let’s Chat </li></ul><ul><li>References & Inspiration </li></ul><Insert Picture Here> ARMA Switzerland – Basel CH 29 November, 2011
    3. 4. This is about business, not IT Address business issues before technology ARMA Switzerland – Basel CH 29 November, 2011
    4. 5. <Insert Picture Here> Unstructured Content - There’s no such thing ARMA Switzerland – Basel CH 29 November, 2011
    5. 6. What is structure? <ul><li>In ECM terms it’s properties </li></ul><ul><ul><li>We call it metadata </li></ul></ul><ul><ul><li>It helps us classify stuff </li></ul></ul><ul><ul><li>It’s a db term, not a business term </li></ul></ul>ARMA Switzerland – Basel CH 29 November, 2011
    6. 7. Dear Santa This has structure Vendor Order Customer ARMA Switzerland – Basel CH 29 November, 2011
    7. 8. What is this? If you’re a Laplander or Innu it’s food, clothing, transport. If you’re a child it’s a symbol of Christmas. <ul><li>Relevant properties depend on perspective </li></ul><ul><ul><li>Not necessarily the content author’s </li></ul></ul>ARMA Switzerland – Basel CH 29 November, 2011
    8. 9. What’s new in storing & describing our stuff? Better, more precise descriptions of our stuff. ARMA Switzerland – Basel CH 29 November, 2011 NB: storage isn’t actually cheap
    9. 10. What’s new in finding & retrieving our stuff? We’ve got better tools, there’s more stuff and we want it, faster. ARMA Switzerland – Basel CH 29 November, 2011
    10. 11. <Insert Picture Here> Enterprise Content Management Doesn’t Really Exist ARMA Switzerland – Basel CH 29 November, 2011
    11. 12. What’s E about it? ARMA Switzerland – Basel CH 29 November, 2011 Mostly silo’d, hardly for everyone, forget about LOB integration
    12. 13. What did you do with that ECMS you bought? ARMA Switzerland – Basel CH 29 November, 2011 Typically point or dept sol’n, no one else knows what’s happening
    13. 14. <Insert Picture Here> Putting the Enterprise in Content Management ARMA Switzerland – Basel CH 29 November, 2011
    14. 15. Breadth & depth To achieve the E you need to go broad and deep. ARMA Switzerland – Basel CH 29 November, 2011
    15. 16. I’ve got connections ARMA Switzerland – Basel CH 29 November, 2011
    16. 17. Push, don’t pull Get the content to me, don’t make me come and get it. ARMA Switzerland – Basel CH 29 November, 2011
    17. 18. <Insert Picture Here> Not Discussed, but Really Important ARMA Switzerland – Basel CH 29 November, 2011
    18. 19. I haven’t forgotten … ARMA Switzerland – Basel CH 29 November, 2011 cloud social governance systems of record systems of engagement mobile standards … neither should you.
    19. 20. <ul><li>A lot of really, really smart people at AIIM and on Twitter </li></ul><ul><li>The Information: A History, a Theory, a Flood by James Gleick </li></ul><ul><li>Transforming Infoglut! A Pragmatic Strategy for Oracle Enterprise Content Management by Brian Huff and Andy MacMillan </li></ul><ul><li>Systems of Engagement and the Future of Enterprise IT: A Sea Change in Enterprise IT an AIIM White Paper by Geoffrey Moore </li></ul><ul><li>These posts from my blog: </li></ul><ul><ul><li>ECM for Unstructured Content Only? No Way </li></ul></ul><ul><ul><li>Mythical Beasties </li></ul></ul><ul><ul><li>Come Together </li></ul></ul><Insert Picture Here> References & Inspiration ARMA Switzerland – Basel CH 29 November, 2011
    20. 21. Let’s Chat <ul><li>[email_address] </li></ul><ul><li>+1 780 270 5359 </li></ul><ul><li>Twitter @chris_p_walker ( not Oracle sanctioned) </li></ul><ul><li>Linkedin – search for Christian Walker </li></ul>ARMA Switzerland – Basel CH 29 November, 2011
    21. 23. The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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