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Ikea presentation

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Presentation for media convergence project about IKEA

Presentation for media convergence project about IKEA

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  • 1. IKEA’s Media Convergence
  • 2. Twitter
    • Many accounts for different countries and even city stores
    • IKEA Italia is the most popular of the profiles
    • Two that seem to be the main profiles in English
      • IKEAliving
      • IKEAfans
  • 3. IKEAfans.com
    • Contains listings of good deals, links to IKEA-related blogs, an IKEA forum, picture galleries that show IKEA products as well as plans/diagrams for furniture arrangements, IKEApedia
    • The blogs involve mostly postings to update people about the progress of their remodeling projects or to review IKEA products, but are also used as personal blogs
  • 4. YouTube
    • Multiple channels for different countries
    • IKEA USA channel has 15 videos and 1,716 subscribers
    • IKEA Products channel has 143 videos but only 2 subscribers
  • 5. Facebook
    • Multiple pages but IKEA USA has most fans
    • Spreads the word about IKEA’s promotions
    • Shows IKEA as very environmentally conscious and caring for the community
    • Postings from fans are mostly positive
  • 6. Website
    • www.IKEA.com
      • Countries
        • Europe
        • Asia
        • North America
        • Caribbean
  • 7. Ask Anna!
    • IKEA Help Center
      • Automated online Assistant
      • Search term/question
        • Bedroom
          • Brought to bedroom section
    • http://tinyurl.com/22sn8ax
  • 8. Mobile website
    • Find IKEA store
    • Specials/discounts
    • Poll
    • Sign-up catalog, emails, text messages
    • IPHONE Apps
      • IKEA Catalog and Lekar
  • 9. Join Email List
    • “Let the inspiration come to you”
    • Emails, updates, offers, news
    • Mobile texts
    • 2011 catalog
      • Also available through mail
  • 10. Special Offers
    • IKEA Planner tools
      • http://tinyurl.com/34a99rr
      • Design a kitchen
        • Exact measurements
          • Doors and windows
          • Fixtures
            • Plumbing, gas, electricity, heat, ventilation
  • 11.
        • Drop and drag
          • Kitchen cabinets
          • Appliances
          • Accessories
          • Dining tables
          • Wall panels
        • View 3D
        • Rearrange
        • Save, print, email
        • List of supplies and cost
  • 12. Departments
    • Bedroom
        • http://www.ikea.com/us/en/catalog/categories/departments/bedroom
        • Guide and planners
        • Series
        • Products
  • 13. Online Shopping
    • Login
      • Cart
        • Save
        • List
          • Save and print
          • Check availability
  • 14. Press Room
    • Press releases
    • Press contacts
    • Images
    • Press kits
    • “Home Ideas” Newsletter
      • http://tinyurl.com/34ygmgr
  • 15. Fix this Kitchen
    • Kitchen makeover
      • IKEA products
      • Celebrity Chefs
    • IKEA in conjunction with A&E