Ikea presentation

IKEA’s Media Convergence

Twitter
Many accounts for different countries and even city stores
IKEA Italia is the most popular of the profiles
Two that seem to be the main profiles in English
IKEAliving
IKEAfans

IKEAfans.com
Contains listings of good deals, links to IKEA-related blogs, an IKEA forum, picture galleries that show IKEA products as well as plans/diagrams for furniture arrangements, IKEApedia
The blogs involve mostly postings to update people about the progress of their remodeling projects or to review IKEA products, but are also used as personal blogs

YouTube
Multiple channels for different countries
IKEA USA channel has 15 videos and 1,716 subscribers
IKEA Products channel has 143 videos but only 2 subscribers

Facebook
Multiple pages but IKEA USA has most fans
Spreads the word about IKEA’s promotions
Shows IKEA as very environmentally conscious and caring for the community
Postings from fans are mostly positive

Website
www.IKEA.com
Countries
Europe
Asia
North America
Caribbean

Ask Anna!
IKEA Help Center
Automated online Assistant
Search term/question
Bedroom
Brought to bedroom section
http://tinyurl.com/22sn8ax

Mobile website
Find IKEA store
Specials/discounts
Poll
Sign-up catalog, emails, text messages
IPHONE Apps
IKEA Catalog and Lekar

Join Email List
“Let the inspiration come to you”
Emails, updates, offers, news
Mobile texts
2011 catalog
Also available through mail

Special Offers
IKEA Planner tools
http://tinyurl.com/34a99rr
Design a kitchen
Exact measurements
Doors and windows
Fixtures
Plumbing, gas, electricity, heat, ventilation

Drop and drag
Kitchen cabinets
Appliances
Accessories
Dining tables
Wall panels
View 3D
Rearrange
Save, print, email
List of supplies and cost

Departments
Bedroom
http://www.ikea.com/us/en/catalog/categories/departments/bedroom
Guide and planners
Series
Products

Online Shopping
Login
Cart
Save
List
Save and print
Check availability

Press Room
Press releases
Press contacts
Images
Press kits
“Home Ideas” Newsletter
http://tinyurl.com/34ygmgr

Fix this Kitchen
Kitchen makeover
IKEA products
Celebrity Chefs
IKEA in conjunction with A&E

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Ikea presentation

by Chris Wagner

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