3Why Social Media Week?• Free!• 9 cities• 30,000 participants• 600-plus events featuring 1,800 speakers• 80,000 unique viewers watching events live via Livestream.com• SMW provides great venues. In our case:
Strategic considerations forGP• free!• a whole day to ﬁll• opportunity to position Global Pulse as a thought leader• opportunity to increase awareness of the project within the UN• opportunity to attract partnerships: technology, innovation and PR• opportunity to mainstream our ideas about real-time technology and social media to a global audience
5Challenges• one month to organise - yikes!• how to design a compelling event about relevant issues that the public will want to attend?• how to design an event that allows deep engagement with ideas but ultimately aligns with Global Pulse’s
6Strategy1. Develop a compelling narrative arc.2. Design a provocative/sexy title.3. Sell the concept to Social Media Week4. Invite a mixture of high proﬁle speakers and subject matter experts (not just UN!!)5. Engage a good moderator(s).6. Brief speakers and moderator thoroughly.7. Tie it together with keynote from Global
7Develop a compellingnarrative arc1. Demonstrate the maturity of the real- time ecosystem2. Highlight the evolution of actors and relationships in the space3. Not just communications tools - demonstrate the paradigm shift occurring in the use of social/mobile tech
8Programme• The Future of Real-Time report Presentation by PSFK• Panel discussion: The evolution of the crowd How can we move to a more a dynamic and nuanced understanding of different kinds of “crowds” and how and when to engage with them?• Keynote• Panel discussion: Real-time ﬁeld operations Is real-time citizen engagement the engine of relief and development in the 21st century?• Panel discussion: Institutions in the age of real-time How must local, national and global institutions adapt to
11Invite (smart) high proﬁlespeakersPanel 1: The Evolution of the Crowd• Mr. Nadim Mahmud (Research Director, Co-founder, Medic Mobile)• Mr. Shaun Abrahamson (Founder, Colaboratorie Mutopo)• Mr. Ivan Sigal (Director of Global Voices)• Mr. Mark Belinsky (Co-Director, Digital Democracy)• Ms. Soraya Darabi (Co-founder, Foodspotting and Digital Strategist)
12Invite (smart) high proﬁlespeakersPanel 2: Real-time Field Operations• Ms. Corinne Woods (Director, United Nations Millennium Campaign)• Ms. Katrin Verclas (Co-founder and Editor, MobileActive.org)• Mr. Sean Gourley (Research Fellow, Oxford University)• Mr. Jihad Abdalla (Emergency Officer and GIS focal point, Office of Emergency Programmes, UNICEF)• Mr. Nigel Snoad (Senior Information Management Officer, OCHA)
13Invite (smart) high proﬁlespeakersPanel 3: Institutions in the Age of Real-time• Mr. Robert Orr (ASG for Policy Planning, United Nations)• Mr. Clay Shirky (Adjunct Professor, Interactive Telecommunications Program, NYU)• Mr. Richard Tyson (Co-founder and Principal, Helsinki Group)• Mr. Zia Khan (Vice President, Strategy and Evaluation, Rockefeller Foundation)• Mr. Carne Ross
14Engage a good moderatorDavid A. BrancaccioJournalist. Host of the Public Radio businessprogram Marketplace and the PBS
15Brief speakers andmoderator thoroughly• background materials• speaker/moderator bios• 30 minute interviews for each (crucial!!) • explain narrative arc • elicit speaker areas of interest/conﬂict • outline seating arrangement • outline speaker order
16Promote• Channels • GP’s twitter and facebook • blogs • Social Media Week channels• Content • speakers • invite speakers or others to kick off discussion in advance with blog posts etc
17On the day(s)...• Catering• Live tweet• Blog• Photographer• Video interviews
21Outcomes• really compelling discussions• new partnerships• helped to mainstream real-time/ social/mobile technologies in public discourse around Global Pulse• Social Media Week keen to partner again• gave UN staff hope...
22Lessons learned• don’t try to do this with only one month of lead time...• speaker preparation pays off!!• pay attention to gender balance on panels• a little bit of controversy is a good thing...