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1Social Media Week,February 2011Strategic considerations and lessonslearnedChris van der WaltStrategic Communications Advi...
FEBRUARY 7-11, 2011#openun   #smwnyc
3Why Social Media Week?• Free!• 9 cities• 30,000 participants• 600-plus events featuring 1,800 speakers• 80,000 unique vie...
Strategic considerations forGP• free!• a whole day to fill• opportunity to position Global Pulse as a thought  leader• oppo...
5Challenges• one month to organise - yikes!• how to design a compelling event  about relevant issues that the public  will...
6Strategy1. Develop a compelling narrative arc.2. Design a provocative/sexy title.3. Sell the concept to Social Media Week...
7Develop a compellingnarrative arc1. Demonstrate the maturity of the real-   time ecosystem2. Highlight the evolution of a...
8Programme• The Future of Real-Time report  Presentation by PSFK• Panel discussion: The evolution of the crowd  How can we...
9 Design a compelling titleProvocative
10Design a compelling title               Sexy
11Invite (smart) high profilespeakersPanel 1: The Evolution of the Crowd• Mr. Nadim Mahmud  (Research Director, Co-founder,...
12Invite (smart) high profilespeakersPanel 2: Real-time Field Operations• Ms. Corinne Woods  (Director, United Nations Mill...
13Invite (smart) high profilespeakersPanel 3: Institutions in the Age of Real-time• Mr. Robert Orr  (ASG for Policy Plannin...
14Engage a good moderatorDavid A. BrancaccioJournalist. Host of the Public Radio businessprogram Marketplace and the PBS
15Brief speakers andmoderator thoroughly• background materials• speaker/moderator bios• 30 minute interviews for each  (cr...
16Promote• Channels   • GP’s twitter and facebook   • blogs   • Social Media Week channels• Content   • speakers   • invit...
17On the day(s)...• Catering• Live tweet• Blog• Photographer• Video interviews
19
20
21Outcomes• really compelling discussions• new partnerships• helped to mainstream real-time/  social/mobile technologies i...
22Lessons learned• don’t try to do this with only one  month of lead time...• speaker preparation pays off!!• pay attentio...
23Thank you!!www.unglobalpulse.org@UNGlobalPulsewww.facebook.com/UNGlobalPulsehttp://www.youtube.com/unglobalpulse
Strategic Considerations for Global Pulse Social Media Week Event
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Strategic Considerations for Global Pulse Social Media Week Event

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  • Transcript of "Strategic Considerations for Global Pulse Social Media Week Event"

    1. 1. 1Social Media Week,February 2011Strategic considerations and lessonslearnedChris van der WaltStrategic Communications AdvisorUnited Nations Global Pulse
    2. 2. FEBRUARY 7-11, 2011#openun #smwnyc
    3. 3. 3Why Social Media Week?• Free!• 9 cities• 30,000 participants• 600-plus events featuring 1,800 speakers• 80,000 unique viewers watching events live via Livestream.com• SMW provides great venues. In our case:
    4. 4. Strategic considerations forGP• free!• a whole day to fill• opportunity to position Global Pulse as a thought leader• opportunity to increase awareness of the project within the UN• opportunity to attract partnerships: technology, innovation and PR• opportunity to mainstream our ideas about real-time technology and social media to a global audience
    5. 5. 5Challenges• one month to organise - yikes!• how to design a compelling event about relevant issues that the public will want to attend?• how to design an event that allows deep engagement with ideas but ultimately aligns with Global Pulse’s
    6. 6. 6Strategy1. Develop a compelling narrative arc.2. Design a provocative/sexy title.3. Sell the concept to Social Media Week4. Invite a mixture of high profile speakers and subject matter experts (not just UN!!)5. Engage a good moderator(s).6. Brief speakers and moderator thoroughly.7. Tie it together with keynote from Global
    7. 7. 7Develop a compellingnarrative arc1. Demonstrate the maturity of the real- time ecosystem2. Highlight the evolution of actors and relationships in the space3. Not just communications tools - demonstrate the paradigm shift occurring in the use of social/mobile tech
    8. 8. 8Programme• The Future of Real-Time report Presentation by PSFK• Panel discussion: The evolution of the crowd How can we move to a more a dynamic and nuanced understanding of different kinds of “crowds” and how and when to engage with them?• Keynote• Panel discussion: Real-time field operations Is real-time citizen engagement the engine of relief and development in the 21st century?• Panel discussion: Institutions in the age of real-time How must local, national and global institutions adapt to
    9. 9. 9 Design a compelling titleProvocative
    10. 10. 10Design a compelling title Sexy
    11. 11. 11Invite (smart) high profilespeakersPanel 1: The Evolution of the Crowd• Mr. Nadim Mahmud (Research Director, Co-founder, Medic Mobile)• Mr. Shaun Abrahamson (Founder, Colaboratorie Mutopo)• Mr. Ivan Sigal (Director of Global Voices)• Mr. Mark Belinsky (Co-Director, Digital Democracy)• Ms. Soraya Darabi (Co-founder, Foodspotting and Digital Strategist)
    12. 12. 12Invite (smart) high profilespeakersPanel 2: Real-time Field Operations• Ms. Corinne Woods (Director, United Nations Millennium Campaign)• Ms. Katrin Verclas (Co-founder and Editor, MobileActive.org)• Mr. Sean Gourley (Research Fellow, Oxford University)• Mr. Jihad Abdalla (Emergency Officer and GIS focal point, Office of Emergency Programmes, UNICEF)• Mr. Nigel Snoad (Senior Information Management Officer, OCHA)
    13. 13. 13Invite (smart) high profilespeakersPanel 3: Institutions in the Age of Real-time• Mr. Robert Orr (ASG for Policy Planning, United Nations)• Mr. Clay Shirky (Adjunct Professor, Interactive Telecommunications Program, NYU)• Mr. Richard Tyson (Co-founder and Principal, Helsinki Group)• Mr. Zia Khan (Vice President, Strategy and Evaluation, Rockefeller Foundation)• Mr. Carne Ross
    14. 14. 14Engage a good moderatorDavid A. BrancaccioJournalist. Host of the Public Radio businessprogram Marketplace and the PBS
    15. 15. 15Brief speakers andmoderator thoroughly• background materials• speaker/moderator bios• 30 minute interviews for each (crucial!!) • explain narrative arc • elicit speaker areas of interest/conflict • outline seating arrangement • outline speaker order
    16. 16. 16Promote• Channels • GP’s twitter and facebook • blogs • Social Media Week channels• Content • speakers • invite speakers or others to kick off discussion in advance with blog posts etc
    17. 17. 17On the day(s)...• Catering• Live tweet• Blog• Photographer• Video interviews
    18. 18. 19
    19. 19. 20
    20. 20. 21Outcomes• really compelling discussions• new partnerships• helped to mainstream real-time/ social/mobile technologies in public discourse around Global Pulse• Social Media Week keen to partner again• gave UN staff hope...
    21. 21. 22Lessons learned• don’t try to do this with only one month of lead time...• speaker preparation pays off!!• pay attention to gender balance on panels• a little bit of controversy is a good thing...
    22. 22. 23Thank you!!www.unglobalpulse.org@UNGlobalPulsewww.facebook.com/UNGlobalPulsehttp://www.youtube.com/unglobalpulse
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