Best Marketing Colors For 2014
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Best Marketing Colors For 2014







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    Best Marketing Colors For 2014 Best Marketing Colors For 2014 Presentation Transcript

    • Best Marketing Colors For 2014
    • Best Marketing Colors For 2014 Chris Turnquist © 2013 TQ Logic Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Presentation is written and designed by Chris Turnquist. Contact Chris Turnquist at Please feel free to post this on your blog or share with whomever you believe would benefit from reading it. Thank You. 2
    • Best Marketing Colors For 2014 Chris Turnquist What colors will be used in the design world for marketing in 2014? Your brand creates an emotion. The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication. On the following pages we will discuss each of the most frequently used colors and what emotions are generally associated with them. 3
    • Best Marketing Colors For 2014 White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence. Chris Turnquist 4
    • Best Marketing Colors For 2014 Black is the ultimate power color. It suggests strength, potency, authority, boldness, seriousness, stability, and elegance. It is distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous. Chris Turnquist 5
    • Best Marketing Colors For 2014 Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity. Chris Turnquist 6
    • Best Marketing Colors For 2014 Gold represents wealth. It’s considered to be very classy and prestigious. Chris Turnquist 7
    • Best Marketing Colors For 2014 Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Chris Turnquist 8
    • Best Marketing Colors For 2014 Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness. Chris Turnquist 9
    • Best Marketing Colors For 2014 Yellow is the sun shine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Yellow speeds metabolism. It’s often used to highlight or draw attention. Chris Turnquist 10
    • Best Marketing Colors For 2014 Green is associated with the color of money, as well as nature. Olive greens are associated with health and freshness—a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green is a calming, refreshing color that is very easy on the eyes. Chris Turnquist 11
    • Best Marketing Colors For 2014 Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Chris Turnquist 12
    • Best Marketing Colors For 2014 Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. Chris Turnquist 13
    • Best Marketing Colors For 2014 Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence. Chris Turnquist 14
    • Best Marketing Colors For 2014 Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic. Chris Turnquist 15
    • Best Marketing Colors For 2014 TQ Logic is a web strategy firm. We connect companies and their audiences to accelerate business growth. Our clients are forward thinking companies who appreciate cutting edge web marketing strategies. Chris Turnquist Connect with us U.S.A. 636.219.8655 AUS 04 0798 5081 15