The Top 7 Social Monitoring Tools and How to Use Them - Social Media
The Top 7 Social Monitoring Tools and How To Use Them
We live in a world where there are literally thousands of third partymonitoring tools that you can use for your social strategy.
Each of them adds something to the mix, whether it’s link tracking, or helping your fans comment moreoften. Today, we explore the top 7, and how you should use them to enhance your social media marketing campaigns.
The first time we ever saw the disqus comment plugin in action, we were blown away. It’s a really handy littlecomment plugin, that allows all of yourcommenters to have a portable profile,that they can use on any disqus plugin.Your readers can also choose to sign in with their Facebook, Twitter or email accounts – for added social exposure. This is a must have on your blog!
Socialmention is one of thosemonitoring tools that never gets old. Ifyou’ve been looking for a way to keep track of who, what and where yourbrand is being talked about – then this is the tool to use. Just punch in your brand name and socialmention searches the net for mentions.
You’ll also get stats based on publicsentiment, like whether feedback ismore positive or negative, and what your top keywords are.
Google Alerts is the fastest, easiest way to be notified about certain keywords in your niche. Set upnotifications for your brand name or business, and you’ll be able to seewhat is being said about your brand.To set up a notification, simply enterthe keywords in the news search bar,scroll down and click ‘create an email alert’.
in on conversations that are being had about your brand online. Then, it shows you how you can improve yoursocial reach. Radian6 is a paid service, and costs about $600.00 per month, but the insights are worth it, if you know what to do with them.
StepRep is a wonderful analytics program that tracks what is being said about your brand online. It stores details and compiles analytics for youto view, so that you can make changes to your social strategy. You can eithersign in to the StepRep site, or get emailreports on your progress. Once logged in, StepRep analyses your brand mentions, based on their analytics algorithm. There is a usage fee.
We can’t have a social monitoring list without Hootsuite. The universallypopular social media dashboard is also an excellent monitoring tool. It provides you with integrated stats based on brand alerts, and suggestshow to improve your visibility. It works best when you buy the VIP package.
If you need a quick and easy rundown of your brand mentions, use HowSociable. It provides you with alist of metrics that you can then use to tweak your campaigns. Once you getthe overall score, you can see who has been saying what – and the platforms that need more interaction.
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