The Rise of Social Shopping, What It Means For Your Business? - Social Media
The Rise of Social Shopping: What It Means For Your Business
What is social shopping? And whyshould you keep an eye on it going into2012? Many experts say that 2012 willbe the year that social shopping finally takes off. This is great news, not only for you as a buyer – but for you as a seller. Soon anyone will be able to integrate the element of social shopping on their e-commerce website.
We’ve seen a lot of developments this year in the realm of social e- commerce. With sites like Groupon, BuyWithMe and Left of Trend on therise, social shopping has burst into the social sphere, influencing all of our lives.
It is as you would expect – shopping with your friends, online! By combining e-commerce and socialinteraction, savvy web developers and startups have pioneered the concept all of this year.
It includes a lot of variations of shopping, but all are done in a socialcontext. With sharing, inviting, sending emails, chatting, discussions, voting and ranking on the rise, socialshopping is the new big thing. Imagine being a member of the same social shopping site as a group of friends.
You’ll be able to see what they’velooked at, said, rated and contributed to the site. Then, you can contribute yourself. This is great for sales, as friends often buy what their friends have bought already. There’s evengroup buying now, where you can split the cost of your item with friends.
In its purest form, it will keep buyers loyal to a particular set of sites, as that’s where their friends hang outtoo. Many of these sites are tied intoFacebook, for obvious reasons. Their friends can tell other friends abouttheir social shopping experience, and urge them to join in.
What Does Social Shopping Mean For Your Business?
There’s no doubt that businesses thatadopt social shopping early will benefit the most from this trendy way to buy. It takes membership sites to a whole new level! What you need to do is figure out how you can capitalize on social shopping for your e-commerce pages.
Can you soup up your communityinvolvement? Forums just won’t cut it anymore. You need people on your site, everyday – contributing.
What about shopping around for the latest social plugins? There are many that will let your shoppers become more involved in your business. Don’tforget to anchor it all to your Facebook and Twitter communities.
These scrolling updates are becoming more and more important on your website. You might even want tochange the way you think about your e-commerce page altogether.
Would it sell more as a social-driven community site? Will group buyingwork on it? How will you get friends tolove your pages, share them and forma community around them? For somegreat ideas check out woot, kaboodle,stylehive, shopstyle and zebo. They’re all dot coms, and they all do social shopping.
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