The New Twitter: Design, Functionality and Strategy
There have been a lot of changes to arange of social sites over the past few months, but none quite as excellent, as Twitter. For some reason, the Twitter team really gets it right.
There are a whole new range ofpossibilities to consider early this year, as they roll out a dazzling variety of changes, that are making businesses smile all the way to the bank. Today, we take a closer look at your future Twitter strategy.
Twitter’s mantra has always been about simplicity, and they do a great job of keeping that intact with thesenew changes. The redesign has shifted their basic navigation buttons to the left, instead of the right – and the three main buttons are now home, connect and discover, at the top.
The most interesting is the discovertab that pulls in articles and posts from around the internet, that have been tweeted about.
Aside from small improvements to search and navigation – the biggestchange was the introduction of Twitter brand pages. Right now, you can’t set yours up yet, but the microblogging platform plans to open them to the public in the next few months. This is what you’ll want to keep an eye out for, as it enhances your business profile on Twitter. More clicks, media and sales are on the horizon.
The brand pages are outstanding. They’re reminiscent of Youtube’sbrand pages, only they’re much easier to look at, and use. When the brandpages are rolled out, you’ll be able todisplay a much larger logo or avatar to your fans – and you can upload a ‘banner’ graphic below yourinformation for better brand identity.
In the spirit of providing great contentto your Tweeting fans, you can also pincertain tweets to the top of your page. This means businesses can promote certain tweets continually, without having to tweet a million times about something important. On the right, you’ll have a list of your information – like who you’re following, and what lists you’re involved with.
But I have to say – the best part of the new brand pages is the media functionality. Now, each tweet that contains a video or image has the ability to expand that media right on the page. And every single reply thatyou get from fans is detailed below the tweet, so that others can join in the conversation more efficiently.
This has turned Twitter into a much more convincing social community. Before, on personal profile pages, messages were disjointed and it was difficult to keep track of groupconversations. The new layout meansthat videos and images are equally as important as Facebook videos and images – as they prompt additional interaction.
Brand page owners can set certaintweets so that the media is open, forvisual impact, to enhance their pages. The pitfalls of this new functionalityare already becoming apparent. Coke for example, spends a lot of timereplying to individual tweeters, which makes their brand page seem one dimensional.
The new layout and design will haveTwitter marketing strategists searchingfor ways to even out the content influx and replies. Timing, scheduling and media are definitely going to become more important. All in all, a fantasticstep up for Twitter. We can’t wait until we can get our brand page up!
Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com