The Facebook Newsfeed - How to Use it for Increased Engagement - Social Media
The Facebook Newsfeed:How to Use it For Increased Engagement
Every time you publish an update onyour Facebook page, it will reflect in your fans ticker. But so will theirfriend’s posts, and quite frankly – its information overload most of thetime. Instead you should invest your time getting your updates into your fans newsfeed. The most coveted spots? New stories, and top stories.Let’s explore how you can make your posts newsfeed ready.
It’s a well known fact that once a fan has liked your page, they very rarely return. But that doesn’t matter anymore – not with the newsfeed at your disposal. Instead of attracting fans to your page, you need to start attracting them to each individualpost. It’s far easier writing a comment, sharing or liking something directly from your Facebook homepage.
Experts in the field have taken this to heart, and a flood of new media content has hit Facebook. The moreinteractive it is, the more interactions you get. That’s the rule. But how do you make your content attractive? Let’s take a look.
Depending on your time zone and target market, this one is going to be tricky. Research indicates that most people are more active on specialoccasions, and at certain times. Alwaysstructure occasion based posts around special holidays, like Christmas (hint,hint) Easter, Valentines Day, and so on.
Google is a great master of this particular trick. They take relevant, newsworthy days, like a famousperson’s birthday, and display it on the Google search page.
You could do the same on yourFacebook page. Attach an interesting niche related article to the announcement, or add a question. People love to find out new things,and they’ll respond to these ‘fun-fact’ posts.
Otherwise, keep an eye on youranalytics. Test different posting times and track which causes the best response from your fans. Then start posting at these times more often. Don’t forget – less is more!
Have you heard? Nameless, facelessbrands are out – and personal, human based updates are in. When someone in your team posts a comment or question, get them to sign off withtheir name. People like talking to other people, and your response rate will automatically rise. Do this often enough, and you’ll be in the newsfeed of all of your fans in no time.
Start adding personalized media to your Facebook page. Faceless video clips are great, but videos of you oryour team are better. Facebook wantsbusinesses to become more personal,so take a leaf out of their book and do it! Try to add in as many personaltouches as you can to your posts. This is a great way to become a fully fledged member of your fans vibrant social life on Facebook.
As always, don’t forget that your pagecan’t survive on copy alone – you need alternative media. Videos, images, presentations; these are the foundation of a great Facebook page. Keep posting, get involved and make your page updates count!
Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com