Google+ has received a lot of mixedreviews lately – but any social network goes through a teething process. Andyes, Google+ is a social network, but is it the social network that Googleplanned it to be? Some experts say no, and reveal how your business can really make an impact on Google+.
From the beginning Google+ launched a massive campaign, and wasdescribed as a threat to Facebook, or a network that will rival Facebook and perhaps even slow its growth. Whether it was bloggers or Google itself that perpetrated this idea, we’llnever know. The point is, that Google+ was NEVER a threat to Facebook.
Those of us who have workedextensively on Facebook, understand that this eternal social networkmachine has no real rivals. How can it? Facebook is an island. Many havecopied it, many have tried to outdo it, and they’ve all failed. So, you should start seeing Google+ not as a weak competitor, but as something on its own.
Slowly but surely, experts are realizingthat Google+ has merit in other areas. Areas that are highly beneficial to companies looking for exposure, and business presence on the internet.There are numerous search benefits to having a Google+ social account. Google will index your plus account, and rank it very well. This is page onestuff, and enough to interest any savvy social marketer.
Besides the search benefits, Google+ isproving to be a great place to connect with influencers online. Conversation is far more vibrant on Google+, and industry experts tend to share morecommentary there, than on platforms like Facebook and LinkedIn. It’s become something of a ‘niche’ paradise.
Then there are the wonderful project management features that have been built into Google+. With circles that you can transform into mini client bases, and hangouts that you can usefor conferencing – Google+ is more like an all-in-one, online based social network – where you can build long term, repeat business from existing clients.
Google+ improves your overall SEO,and allows you to branch out, makingconnections with influencers that you can later transform into business partnerships or social marketing opportunities.
It’s also a unique way to create small company related circles, so that youcan build up your connections within a client’s company. This is veryadvantageous to businesses that want to retain long term clients.
Google+ business pages can be instrumental to a well planned socialstrategy. Put your business on the map by getting your page started today. With a fresh strategy for 2012, yourGoogle+ page will help you drive traffic and support long term relationships.You want to get in on that action early!
Add Google+ to your social strategynow. Use it to increase your visibility, authority and likeability on the internet.
Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
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