How to Build Relationships with Your Social Media Communities


Published on - How to Build Relationships with Your Social Media Communities

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How to Build Relationships with Your Social Media Communities

  1. 1. How To Build Relationships With Your Social Media Communities
  2. 2. Social media is all about interaction,engagement and building relationships with different communities online. When you learn how to properly nurture these communities, it improves your marketing strategies, and makes for a loyal readership oflong term buyers. Today we’re going to explore how to strengthen these ties within your various social communities.
  3. 3. Behave Like a Friend
  4. 4. Your goal when interacting with yourcommunity, is to behave like a friend. What I mean by this is that you need to treat your fans less like objectives, and more like real people, who are in your life for a reason. Friends are always available to help, they’re easyto talk to and quite frankly – you want to hang out with them.
  5. 5. If you can become a friend to yourcommunity, then it will go a long way. Friends are more likely to buy from friends, because they want to show their support. Eighty percent of the time, your interaction with your communities needs to be from the standpoint of an educated friend.
  6. 6. The Personal Factor
  7. 7. When you publish content, and assist your community with problems, you need to illustrate your point with stories, drawn from personal experience. Your fans will eventuallyget to know more about you, becauseyou are actively infusing your content with that ‘personal’ factor.
  8. 8. Some of the best blogs in the world became successful, because the person behind the contentapproached it from a personal angle.You want to interest your fans in your advice, and advice is better received from a real person, with real experiences.
  9. 9. Be Present and Interactive
  10. 10. Constant presence is important tosocial communities. It’s vital that you spend as much time as you can with each community, so that it can grow and gain momentum. That said, interaction is equally as important.Follow your fan’s businesses or pages, and be active on them as well.
  11. 11. Continually come up with new ways to engage your audience. A communitywill only interact with you, if they have a reason to do so. This means interesting content, multimedia and social apps are all part of your longterm strategy. They want to DO thingson your pages, so give them things to do, and be generous with your time.
  12. 12. Every social community is different, so don’t approach them all in the same manner. Your content will need to change according to the platformyou’re using. Focus on your core social media pages, or alternate between them.
  13. 13. Get to know your Facebook community better for a few weeks, then switch to your Youtubecommunity, for example. Fans love to know that you are available because you want to be, not strictly because it’s your job and you exist to make money.
  14. 14. If you’ve been struggling to build your social communities, then you need to adopt the ‘giving’ attitude. The moretime, effort or free stuff you give away to your communities, the more they will give back to your business.Whether it results in interaction, sales, word of mouth marketing or widespread content sharing, is up to them.
  15. 15. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  16. 16. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  17. 17. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  18. 18. For more information about socialmedia webinars and social media online courses, please visit