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Facebook Timeline Applications and Social Marketing - Social Media
Facebook Timeline Applications and Social Marketing
In line with their plans to integratemore gestures into the sharing process on Facebook, the social networking giant has introduced a range of apps that people can now use directly ontheir timelines. This presents a host of opportunities for social marketers, associal sharing evolves. But how do you use timeline apps for marketing?
There are over 60 new apps to choosefrom, and they’ll give Facebook users the chance to share real worldexperiences with their friends online.Everything from listening to music, tocooking, reading and watching movies – can now show up in a user’s timeline. Users can select who can or can’t see their updates.
This introduces a higher level ofpersonal sharing on the platform, and reinforces Facebook’s plan to eventually become a place forreporting activities as well as chattingto friends. Now you’ll be able to share your tastes, music interests, moviepreferences and favorite foods in real time. We all know that our tastes change, now there’s a way to share and track them.
In the past, apps have been a huge industry for professional appdevelopers and large app development companies like Zynga. But for smaller businesses, launching popular applications has always been a challenge.
Because these apps are hidden away, users don’t use them as much as they could. This has all changed now,thanks to applications that run directly from a personal timeline.
We can expect the worth and ROI of small business applications to increase, as they become an integral part of someone’s profile. It does mean that your app will have to be very good, and serve a particular function – but if you get it right, theviral potential has definitely increased thanks to the new placement.
While Facebook has only just launchedlarge brand apps, we can look forward to a future of better placement andreturns for small business applications. There is speculation that Facebook might even redesign business pages, so we’ll be on the look out for that. If they do, they’re going to have to be very careful. The timeline is great for personal use, but in a business context, it’s tricky.
App developers will be scrambling to invent apps for the timeline now, and you should think about doing it too. Before, apps were the top way toincrease interaction between fans and your business. Now, there will be a much deeper connection, and even more involvement. Social marketers will be using apps in the future for product placement in social games, brand identity and viral promotion.
The question remains – will Facebook’s app platform rival Google and Apple? Only time will tell. One thing is clear. They are already breaking into the mobile platforms, and there has been some talk about putting together a gallery. To you and me, this is the equivalent of an app store. Go Facebook!
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