It's TURBO-CHARGE Thursday for your digital marketing strategy

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The no-bullshit IN-YOUR-FACE guide to GROWING inbound leads to your business. …

The no-bullshit IN-YOUR-FACE guide to GROWING inbound leads to your business.

This sassy guide tells you thinks YOU ALREADY KNOW in ways SLIGHTLY DIFFERENT to what you have heard before!

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  • 1. Its TURBO-CHARGE Thursdayfor your digital marketing strategyThe no-bullshit IN-YOUR-FACE guide toGROWING inbound leads to your business.This sassy guide tells you thinks YOU ALREADYKNOW in ways SLIGHTLY DIFFERENT towhat you have heard before!
  • 2. “How many times did you go to the bathroomtoday? Thats how often you should bepublishing new content”
  • 3. Publishing Frequency (Note: this slide isntfunny)Frequency of publishing is really important. The topcontent marketers are publishing constantly. HubSpotposted 6 valuable blogs yesterday and they get mostof their business from content marketing.The best inbound lead marketers are Tweeting,Pinning, Posting and sending all the time: sharing theircontent and others. They are seen as thought leadersbecause they are thinking and talking constantly.Frequent publishing gets Google excited: crawling allover you, and trusting what you have to say.
  • 4. “Ill let you in on a little secret, there is noGoogleBot – it is just Matt Cutts,browsing the internet really quickly”Do not mess with Matt Cutts, he cantell when you do.If you dont try and manipulate MattCutts and write valuable contentdesigned for readers like him, he willreward you handsomely.Content written for humans to learnfrom and enjoy can be shared inmany other places too: social media,newsletters, eBooks, white papers(Pictured above: Matt Cutts)
  • 5. Here are some statistics that Istole from the internet61% of people are morelikely to buy from a companythat provides custom content77% of people believe that acompany that shares customcontent is interested inbuilding quality relationships73% of people prefer to getinformation about a companythrough a series of articlesrather than traditionaladvertisingSource: http://www.jasonfox.me/15-content-management-statistics/Favorite Sauce: Tomato(Pictured above: statistics connoisseurs)CONCLUSION: WRITE CONTENT.What an insightful SlideShare this is!
  • 6. Content marketing doesnt justmean on your own websiteHere are some other forms of content that you canand should be producing:Informed and thoughtful posts on forums and blogs, with a link back toyour website.Answers on your subject area on sites like Quora, Yahoo Answers andHacker News.Podcast, videos, photography and other content which educates,interests and engages your target audience. People are engaging withthese forms of media every say – make sure it is yours.Tools, code, models and other technical or business materials that yourtarget audience needs or is unaware of. Be a trusted source ofknowledge in your industry.
  • 7. Yesterday was ThursdayVideos absolutely,unequivocally,positively work.Rebecca black haddreams of being afish monger beforeher video went viral.
  • 8. Rebecca Black knows what she isdoing. Ignore her at your peril.Videos are a way of pumping knowledge into your customersbodies through their ears and eyes:People are watching because they are excited by the prospect ofgrowing their business and because they like the subject matterand it entertains and informs them.By watching, they are acknowledging that what you are saying isimportant. They are trading the irreplaceable resource of theirtime with the knowledge that you are presenting to them.You have a unique opportunity to sell your way of thinking inevery video your share with your target market.
  • 9. Content generation ideas that Steve Jobsdoesnt want you to know aboutReview a product or service in your industry (and get a link back).Consolidate and summarize presentations and materials from othersources.Record yourself talking about a subject area and have what you saytranscribed and edited.Interview people who work in your industry and make notes of whatthey have to say.Make a video of you talking about the subject of one or more of yourarticles and expanding on your points. You can then link to this onYouTube and the article itself.Write case studies of your best clients and share their stories.
  • 10. Have a wow & GREAT dayYou might bewondering what havea wow & great daymeans. Me too.Someone tweetedthat to me earlier.What a weirdo.(P.S. Go and writesome content!)
  • 11. To visitAbout the AuthorChris Sharkeyhttp://www.chrissharkey.com@chrissharkeyAbout BislrBislr is a content marketingplatform that has everythingyou need to grow yourbusiness and generate leads.Read our content and watchour videos athttp://www.bislr.com