Affiliate Window   Introductory Meeting   17th March 2011© 2011 Net Media Planet
Agenda           1.             Who we are and what we do           2.             International Paid Search Opportunities...
Who we are                  Luke Judge         Andrew Turner   Tim Cook                  Head of Business   Business      ...
Introducing Net Media Planet     We are a dedicated Paid Search Marketing specialists           6 years experience as a le...
Net Media Planet advertising solution     We manage campaigns across auction based ad markets to drive incremental     rev...
Net Media Planet advertising solution     We manage campaigns across auction based ad markets to drive incremental     rev...
A selection of our clients     We have a wide portfolio of clients ranging across multiple industries© 2011 Net Media Planet
Combining great technology with best people     Our search methodology is iterative, combining great technology     with b...
What Our Clients Say© 2011 Net Media Planet
© 2011 Net Media Planet
What Our Clients Say           “Net Media Planet stood out from the crowd in terms of talking our retail language         ...
2.                           Innovation in                           search© 2011 Net Media Planet
2.                 International Paid Search opportunities© 2011 Net Media Planet
International Paid Search     Expand reach and drive incremental revenue for your client’s campaign     through targeting ...
Key Benefits     International paid search offers the opportunity to expand the reach of your     programme into new marke...
Characteristics of International Opportunities     The potential of expanding PPC to an international audience is dependen...
Information Required     Provide Net Media Planet with the following details for analysis                                 ...
Research Tools     If you have a client that demonstrates the characteristics of an international     opportunity, get in ...
3.                          YouTube: Display meets Search© 2011 Net Media Planet
Driving incremental                          revenue through display© 2011 Net Media Planet
Why YouTube?     As the largest video sharing network in the world, YouTube offers the     advertiser the ability to targe...
Granular Targeting Options     Using our advanced search marketing methodology and technology we target     content in lin...
Sophisticated video media targeting - travel© 2011 Net Media Planet
Sophisticated video media targeting - retail                              Media plans tailored to                         ...
Why YouTube?© 2011 Net Media Planet
How does YouTube perform?     YouTube is a strong channel in driving brand or product awareness and sales,     especially ...
Requirements for running YouTube     We will require support from your merchants to make a YouTube campaign     successful...
4.                          Drive Revenue                          from mobile© 2011 Net Media Planet
“Mobile search   advertising spend   will rise from £10M   in 2010 to £500M   by 2015.”   Source: Mobilesquared© 2011 Net ...
170% growth in revenue from mobile paid                search marketing      Indexed        100%                          ...
Simplicity of mobile commerce© 2011 Net Media Planet
Taking Paid Search to the mobile user     Use mobile paid search advertising to engage with on-the-move search users© 2011...
Advanced use of Mobile paid search marketing     Use ad-extensions on the mobile platform for increased user engagement, i...
Consider ...           Review your mobile approach - traffic/sales by           channels           Create the right mobile...
5.                          Publishing Websites© 2011 Net Media Planet
4.                                     www.pcsite.co.uk                          “An easy to use laptop, desktop, tablet a...
© 2011 Net Media Planet
© 2011 Net Media Planet
© 2011 Net Media Planet
www.coffeemachinesreviews.co.uk                          “A comprehensive and easy-to-use coffee machine                  ...
© 2011 Net Media Planet
© 2011 Net Media Planet
© 2011 Net Media Planet
Why work with us?     We believe that we are a strong paid search partner for your programmes and     would be able to bri...
Thank you                          Do you have any questions?                          Luke Judge                         ...
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Net media planet slides 28 - 34

  1. 1. Affiliate Window Introductory Meeting 17th March 2011© 2011 Net Media Planet
  2. 2. Agenda 1. Who we are and what we do 2. International Paid Search Opportunities 3. YouTube: Display meets Search 4. Drive Revenue through Mobile 5. Net 4. Media Planet Publishing Sites© 2011 Net Media Planet
  3. 3. Who we are Luke Judge Andrew Turner Tim Cook Head of Business Business Account Director Development Development Executive© 2011 Net Media Planet
  4. 4. Introducing Net Media Planet We are a dedicated Paid Search Marketing specialists 6 years experience as a leading Paid Search Marketing affiliate and agency Services across paid search marketing, display and social media advertising, and multichannel attribution Provider of paid search marketing services to leading brands globally Award winning© 2011 Net Media Planet
  5. 5. Net Media Planet advertising solution We manage campaigns across auction based ad markets to drive incremental revenue for clients Search Networks Social Media© 2011 Net Media Planet
  6. 6. Net Media Planet advertising solution We manage campaigns across auction based ad markets to drive incremental revenue for clients DisplayAdvertising MobileSearch Beyond 1st Click Re-targeted Display advertising Brand protection and competitor insight Call tracking with sale capture and attribution© 2011 Net Media Planet
  7. 7. A selection of our clients We have a wide portfolio of clients ranging across multiple industries© 2011 Net Media Planet
  8. 8. Combining great technology with best people Our search methodology is iterative, combining great technology with best people to deliver optimal paid search performance People: People Technology A diverse team of people, unified by our Research attitude A culture of excellence Always striving to achieve results over and above client expectations We can put you in touch with some of our clients so you can hear it for yourself Optimise Technology: Transparency and visibility of your campaign performance Maximises ROI from multi-channel marketing Analyse Test Enables PPC ROI improvement Increases time spent on optimisation & insight to grow revenue 8© 2011 Net Media Planet
  9. 9. What Our Clients Say© 2011 Net Media Planet
  10. 10. © 2011 Net Media Planet
  11. 11. What Our Clients Say “Net Media Planet stood out from the crowd in terms of talking our retail language and being energized by the exciting opportunity ahead; to establish our strong high street brand quickly, and firmly, into the online arena.” Matt Walburn, Marketing Director at The Perfume Shop "We have worked closely with Net Media Planet since 2005. Their focus on driving sales has helped us achieve and exceed our online targets across the UK and Europe. Net Media Planet are knowledgeable, committed, resourceful, innovative and results driven. Their extensive knowledge of the major search engines including Google, Yahoo! and MSN makes them outstanding at Search Marketing. We look forward to a continued successful partnered future." Julie Adams, Online Marketing Manager at P&O Ferries “Net Media Planet’s attention to detail and bespoke strategy for specific campaigns are the driving force behind their success in achieving targets and exceeding expectations.” Barry Klipp, Market Development Manager UK & Ireland at Singapore Airlines© 2011 Net Media Planet
  12. 12. 2. Innovation in search© 2011 Net Media Planet
  13. 13. 2. International Paid Search opportunities© 2011 Net Media Planet
  14. 14. International Paid Search Expand reach and drive incremental revenue for your client’s campaign through targeting international territories Using our advanced methodology and technology we are able to target and optimise campaigns in over 40 different languages across over 200 countries.© 2011 Net Media Planet
  15. 15. Key Benefits International paid search offers the opportunity to expand the reach of your programme into new markets to gain more sales Improve reach and incremental revenue for the programme Retain custom and maximise their lifetime value Improve brand awareness and saliency© 2011 Net Media Planet
  16. 16. Characteristics of International Opportunities The potential of expanding PPC to an international audience is dependent of the merchants ability to meet several requirements: International delivery? Brand awareness in international markets? Ex-pat communities? Local need? Merchant website in multiple languages? Merchant website in local currencies? Ability to track international sales activity?© 2011 Net Media Planet
  17. 17. Information Required Provide Net Media Planet with the following details for analysis Conversion rate - % Average order value Cost per acquisition Territories of interest Ex-Pat, Native, Both?© 2011 Net Media Planet
  18. 18. Research Tools If you have a client that demonstrates the characteristics of an international opportunity, get in touch with Net Media Planet Net Media Planet Mercury technology platform All used to locate a Google Ad Preview Tool new profitable territory in which to run paid search Google Ad Insight Tool Proposal HitWise Research tools© 2011 Net Media Planet
  19. 19. 3. YouTube: Display meets Search© 2011 Net Media Planet
  20. 20. Driving incremental revenue through display© 2011 Net Media Planet
  21. 21. Why YouTube? As the largest video sharing network in the world, YouTube offers the advertiser the ability to target relevant audiences on the broadest scale. Exceeds 2 billion views a day 36 hours of video uploaded every minute Average person spends 15 minutes a day on YouTube 94 of Advertising Age’s 100 top advertisers have run campaigns on YouTube and the Google Display Network Benefits to your merchants Increased brand awareness through targeted user engagement Incremental sales and revenue© 2011 Net Media Planet
  22. 22. Granular Targeting Options Using our advanced search marketing methodology and technology we target content in line with the specific customer profile to ensure high relevance Audience: Gender, Age, Interests Video: Categories, Related Keywords, Individual Basis Re-targeting: Campaigns can be built around re-targeting potential customers with an existing interest in the brand.© 2011 Net Media Planet
  23. 23. Sophisticated video media targeting - travel© 2011 Net Media Planet
  24. 24. Sophisticated video media targeting - retail Media plans tailored to audience viewing habits© 2011 Net Media Planet
  25. 25. Why YouTube?© 2011 Net Media Planet
  26. 26. How does YouTube perform? YouTube is a strong channel in driving brand or product awareness and sales, especially when reported on a view through basis An example of YouTube performance: CTR 0.14% Conversions 31 Last Click CR% 2.09% View-through Conv. 157 View-Through CR% 10.6% Improving performance: Bold creative with strong messaging High relevance to the video content Time limited promotional offers, free trials, product discounts Simple conversion / sign up process (deep linking, LPO)© 2011 Net Media Planet
  27. 27. Requirements for running YouTube We will require support from your merchants to make a YouTube campaign successful Media Spend budget - first trial budget (£2000) Agree a remuneration structure (last click, view through) Provide a range of striking 480x70 banners with strong marketing messages to test for best converting Customer demographic profile (ie interests, age etc) Implementation of Google tracking script in order to retarget and optimise across YouTube categories© 2011 Net Media Planet
  28. 28. 4. Drive Revenue from mobile© 2011 Net Media Planet
  29. 29. “Mobile search advertising spend will rise from £10M in 2010 to £500M by 2015.” Source: Mobilesquared© 2011 Net Media Planet
  30. 30. 170% growth in revenue from mobile paid search marketing Indexed 100% Jun-09 Jun-10 May-09 Jan-09 Jan-10 May-10 Mar-09 Mar-10 Sep-08 Feb-09 Jul-09 Sep-09 Nov-08 Apr-09 Nov-09 Feb-10 Apr-10 Jul-10 Sep-10 Nov-10 Dec-08 Dec-09 Aug-09 Aug-10 Oct-08 Oct-09 Oct-10 Conversions Trend Line Expon. (Conversions) Source: Net Media Planet (Retail)© 2011 Net Media Planet
  31. 31. Simplicity of mobile commerce© 2011 Net Media Planet
  32. 32. Taking Paid Search to the mobile user Use mobile paid search advertising to engage with on-the-move search users© 2011 Net Media Planet
  33. 33. Advanced use of Mobile paid search marketing Use ad-extensions on the mobile platform for increased user engagement, in combination with mobile specific landing pages to increase conversions.© 2011 Net Media Planet
  34. 34. Consider ... Review your mobile approach - traffic/sales by channels Create the right mobile commerce infrastructure Trial click to call technology Expand into mobile paid search© 2011 Net Media Planet
  35. 35. 5. Publishing Websites© 2011 Net Media Planet
  36. 36. 4. www.pcsite.co.uk “An easy to use laptop, desktop, tablet and software review site for over 20 top brands”© 2011 Net Media Planet
  37. 37. © 2011 Net Media Planet
  38. 38. © 2011 Net Media Planet
  39. 39. © 2011 Net Media Planet
  40. 40. www.coffeemachinesreviews.co.uk “A comprehensive and easy-to-use coffee machine comparison site”© 2011 Net Media Planet
  41. 41. © 2011 Net Media Planet
  42. 42. © 2011 Net Media Planet
  43. 43. © 2011 Net Media Planet
  44. 44. Why work with us? We believe that we are a strong paid search partner for your programmes and would be able to bring significant incremental value 6 years of expertise in understanding consumer buying behaviour in retail and travel Committed to driving Thought leaders in the world of search incremental Specific methodology and technology revenue Passionate about creating results© 2011 Net Media Planet
  45. 45. Thank you Do you have any questions? Luke Judge Head of Business Development International E. luke@netmediaplanet.com T. +44 (0) 203 008 4967 www.netmediaplanet.com© 2011 Net Media Planet

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