Linked in

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  • http://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://ourstory.linkedin.com/http://authentiasoft.com/6-surprising-social-media-facts-2013/
  • http://socialmediatoday.com/socialbarrel/1608761/portrait-linkedin-user-2013-infographic
  • http://www.mediabistro.com/alltwitter/social-demographics-2013_b53515http://socialbrothers.net/2011/08/12/linkedin-twitter-facebook-whos-using-what/http://royal.pingdom.com/2012/08/21/report-social-network-demographics-in-2012/
  • Connections – Connections are other registered users who you know personally on LinkedIn. Although you can invite anyone to be a connection, they will need to set up an account to use the site.Second-degree connections – These are the connections that your connections have. For example, you’re friends with Bill, who is directly connected with his boss. Bill’s boss is a second-degree connection for you.Third-degree connection – Any connections from your second-degree connects are third-degree connections. So, Bill’s boss’s connections would be your third-degree connections.http://www.24x7inbound.com/2012/12/26/linkedin-the-definition-and-the-definitions/http://www.communicateandhowe.com/2013/02/06/what-is-your-linkedin-profile-strength/
  • Introductions – Introductions are when a third-party introduces two people who weren’t currently connected. For instance, your colleague Dennis and your client Dan don’t know each other. You think Dennis could help solve a problem that Dan is having with one of his projects, so you introduce Dennis and Dan via LinkedIn. Introductions are simply a way to bring people together on the site.http://www.24x7inbound.com/2012/12/26/linkedin-the-definition-and-the-definitions/
  • The groups contain anywhere between 2 and 250,000 membersIt took them 6 years to add their first 50 million users!http://www.business2community.com/linkedin/20-awesome-facts-about-linkedin-2012-edition-0339105#p5YF2yKW6fda6M3i.99http://frankmedia.com.au/2013/11/25/10-unexpected-social-media-facts-stats/
  • Click on picture to go to videohttp://www.youtube.com/watch?v=y3AtjaSqB5w
  • Linked in

    1. 1. LINKEDIN Courtney Van Oost, Caitlin Cumpson, Chris Rose, and Scott Schmaltz
    2. 2. OVERVIEW • Social Networking site for professionals • Mainly used for professional networking
    3. 3. OVERVIEW • Over 277 million users in more than 200 countries • Founded in December 2002 • Launched in March 2003
    4. 4. OVERVIEW • Growth Rate – Two members per second
    5. 5. OVERVIEW
    6. 6. OVERVIEW • Average User – 64% of users are over 35 (Avg. Age: 43) – A little over 50% of the users are male – Average Income: $75,000 or over
    7. 7. KEY TERMS 2nd Connections Connections Profile Strength
    8. 8. KEY TERMS • Connections – other registered users who you know personally on LinkedIn – 2nd Degree Connections – connections that your connections have – 3rd Degree Connections – connections that your 2nd degree connections have • Profile Strength - gauges how strong your profile is. Strength will increase as you add more content. All-star is highest level
    9. 9. KEY TERMS Recommendations Endorsements
    10. 10. KEY TERMS • Recommendations – your connections testimonials for you on your profile. Testament to your business and professional skills. • Endorsements – new feature; your connections certify you for a skill you have listed on your profile or they can recommend one you haven’t added. • Introductions – when a 3rd-party introduces two people who weren’t currently connected.
    11. 11. UNUSUAL/UNEXPECTED FACTS 1. 2. 3. 4. 5. There are over 1.5 million groups on LinkedIn. LinkedIn added 50 million members in 2011 alone. Over 25 million LinkedIn profiles are viewed daily. Mashable has the most engaged following on LinkedIn 50% of users have Bachelor’s or Graduates degree
    12. 12. STRENGTHS OF LINKEDIN • You can Create a Customizable Page • Get and Give Recommendations/ Endorsements • Professional Audience • Job-posting Capability http://www.wordstream.com/blog/ws/2011/03/22/facebook-vs-linkedin#.
    13. 13. WEAKNESSES OF LINKEDIN • Can’t Connect Easily with People you Haven’t Met • Less Conversation – Not as good as other social media sites for content marketing. http://www.evonomie.net/2013/08/13/marketing/strengths-and-weaknesses-of-differentsocial-media-channels-for-b2b/
    14. 14. 10 BEST TIPS FOR USING LINKEDIN 1) Post a Professional Head Shot 2) Make the Most of your Headline 3) Write a Rich but Concise Summary 4) Add Sections to your Profile 5) Join and Participate in Groups • • • http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-know http://www.salesforce.com/uk/socialsuccess/social-sales/10-tips-for-using-linkedin-sales-prospecting.jsp http://www.informationweek.com/software/social/10-top-linkedin-tips-tricks/d/d-id/1005773?image_number=1
    15. 15. 10 BEST TIPS FOR USING LINKEDIN CONT. 6) Learn what’s Happening in your Prospect Companies 7) Use Keywords to Attract Recruiters 8) Add Media 9) Never Miss a Chance to Connect 10) Use LinkedIn to Remember Names
    16. 16. TOOLS FOR LINKEDIN • • • • • Five Hundred Plus Rapportive Oktopost Cardmunch Personal Information Management Tool (PIM)
    17. 17. FIVE HUNDRED PLUS • Used as A CRM – Manage Clients and Leads – Own personal network • Remind you to touch base with people by sending you an email • Free plan, Premium Plan – Free, $14.99/month – 10 free, as many as you want http://www.fivehundredplus.com/help
    18. 18. RAPPORTIVE • Plugin to add to Gmail – Shows right inside inbox • Will look up LinkedIn to find details of this person • Connect with them on LinkedIn • Can leave notes on communications • Free http://rapportive.com/
    19. 19. OKTOPOST • Social Media management tool – Group Sharing – Image Associated with the item – Get Statistics on what you share • Paid Service • Business to Business http://www.oktopost.com/pricing
    20. 20. CARDMUNCH • Take a picture • Convert Business cards to address book contacts – Then add connection on LinkedIn – Can see Connection in common, work history – Only on IOS • Made by LinkedIn
    21. 21. PERSONAL INFORMATION MANAGEMENT TOOL • • • • Mobile and Web application Organizer of information Accesses calendars and feeds Can access from different online and off line contact http://www.linkedin.com/company/881202/pim-tool-personal-informationmanagement-tool-328633/product
    22. 22. SUCCESS STORIES • Chris Perry • Brand Manager – Targeted Current Brand managers – Asked if he could call them – 80% said yes • Lesson – Show interest in others’ careers – Solicit advice • Jenson Crawford • Director of Engineering – Saw a job listing – Mentioned where he found it – Keep Current • Lesson – Keep your network active – Don’t ignore http://jobs.aol.com/articles/2011/10/20/landing-a-job-through-linkedin-4-success-stories/
    23. 23. SUCCESS STORIES • Sara Bruhn • Case Manager – Post on LinkedIn what she wanted to do – College Graduate – Alumni help • Lesson – Don’t be shy asking for help – Being admit where you want to work can help
    24. 24. BUSINESS SUCCESS STORIES • – Start up in 2012 – Help with Electronic design objectives – Niche market hard to find – Used targeted search • High quality leads – Open door for opportunities – 5 Times higher Lesson – Target Market and profile them – Have a test search http://mashable.com/2011/09/22/linkedinbrand-tips/#_ • – Has over 450,000 followers – 300 Job posts – Recommendations to drive onlookers to learn more about particular jobs Lesson – Post jobs on company pages – Millions want to change jobs everyday http://www.modern-media.co.uk/linkedinb2b-lead-generation-a-success-story-fromcubik-innovation/
    25. 25. ESSENTIAL LINKEDIN READINGS • How College Students can Optimize their Profile • http://mashable.com/2013/08/12/linkedin-college-students/
    26. 26. ESSENTIAL LINKEDIN READINGS • Tips for growing your professional network on LinkedIn • http://www.mindtools.com/pages /article/linkedin.htm
    27. 27. ESSENTIAL LINKEDIN READINGS • Making you LinkedIn optimal for your job search • http://theundercoverrecruiter.co m/how-optimize-your-linkedinprofile-job-search/
    28. 28. ESSENTIAL LINKEDIN READINGS • Infographic about what to include in you profile • http://socialtimes.com/infographi c-how-to-optimize-your-linkedinprofile_b137268
    29. 29. ESSENTIAL LINKEDIN READINGS • How to increase engagement and exposure • http://socialmediatoday.com/step haniefrasco/1403626/optimizeyour-linkedin-profile-exposureand-engagement
    30. 30. LINKEDIN SETUP TUTORIAL VIDEO
    31. 31. LINKEDIN METRICS Number of Connections: The more you have, the better it looks
    32. 32. LINKEDIN METRICS • Shows who has looked at your profile • How often you show up in a search Based on information on profile and number of connections (highest = All Star)

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