HOW TO MAKE A BANDMAILING LIST WORK LIKE DIGITAL TELEPATHY! Brought To You By Chris Rockett at: www.PromoteYourMusic.net
In this article I would like to show you how you can use your band mailing list to make sales and be a good source of income, without being a total troll and pissing everyone off. It’s very simple and it’s all about timing and learning the three types of emails that let you push your music with for maximumeffect. We are going to be using and Autoresponder for this and if you don’t know what that is you can read my post from the other day that explains everything.So anyway once you have your Autoresponder set up it can behard to know what to actually write to your fans, and I’m going to suggest that you make it your focus to build a relationshipwith them while letting them know that your music is available to buy if they want it. (The golden rule is to never be pushy.)The three most common fan emails you will be sending are as follows…
EMAIL 1 – THE HARD SELL The hard sell sounds aggressive but it basically means that thewhole goal of the email is to inform your fans that your music isavailable and then ask them to follow a link to it. You don’t have to be cheesy about this. You just need to let them know that you have been working really hard on your record and if they like what you are doing they might also like to get their hands on the most recent work. That way you are doing them a favor by letting themknow about something cool, rather than just trying to line yourown pockets every time you speak to them. I recommend thatyou send a hard sell email ﬁrst so that the new fans know that your serious about what you are doing, and then include a cliffhanger that leaves them excited about your next email.
EMAIL 2 – THE SOFT SELLThis is a message that combines some content (like news about a new song or an upcoming show) and thentransitions into letting them know that they can also buy something that may be related.This is cool because it means that you don’t have to doso many hard sell emails. You are just providing the “buy now” link if they are in the mood. You might say something like this…
“Hey Bob, I just wanted to let you know we have been busy working on the new album over the last few weeks and I can now give you an exclusive listen to our new single and a video of us playing it live at the Roxy last week. We are only giving this to the hardcore fans on the mailing list soplease don’t pass this around for now…it’s just for you. If you are one of the people who have been emailing asking how to actuallydownload the album we have made 10 “Early Bird” copies available here: (I’m sorry if they are all gone when you get there.)All proceeds from our recordings go back into the band in the hopewe can bring more and more value to the fans.I’d love to hear what you think of our new stuff.” This is not a massive sales pitch and you will get very little complaint from people about just providing the link.
EMAIL 3 – CONTENT (BE SANTA CLAUSE!) The content email is the one that you will send most to your fans and simply contains a link to something reallycool you have done that will make them think “I fu@%ing love these guys!” Basically in your content emails you want to try and be like Santa Clause and make your fans excited to hearfrom you every time. Nobody is ever upset to hear from Santa because he gives us great toys for free.So get festive and practice your ho ho ho…Pretty soon fans will start leaving milk and cookies in your paypal account.
Day 1 – Hard sell Day 2 – Soft sellDay 3 – ContentDay 4 – Content Day 5 – Soft sellDay 6 – ContentDay 7 – ContentDay 8 – Hard sell Day 9 – Soft sellDay 10 – ContentDay 11 – ContentDay 12 – ContentDay 13 – ContentDay 14 – Content
You might also want to skip a few days if you think itwill piss off your fans to hear from you all the time. But to be honest it will only annoy people if you send themcrap, because nobody would turn down cool free stuff in the mail every day. You will notice that toward the end of the sequence I add a lot of content emails and that is because there might be the odd person who is offended by you trying to sell anything at all and be considering leaving your list. This period of great content will keep most people happy.
By the way I think that it’s total bullshit that musicians have to feel shameful about trying to sell their stuff. I don’t know any other profession in the world where you are expected to justdo it for the love of it for your whole life and never try to make it your job. Try and get your bank manager to work for free…GOOD LUCK!!! So your action point for today and this week is to write 14follow up emails to your fans that will go out over a period of acouple of weeks building a relationship and selling your music ina cool way automatically. If you make great stuff you deserve to get paid, don’t undersell yourself.
DIGITAL TELEPATHY? Once you have completed your ﬁrst 14 day email cycle you want to track which emails are most effective then writeanother 14 day follow up and use what you have learned. This is what I call “Digital Telepathy” because the more you see what your fans respond to, the more you can give it to them in a constant and never ending feedback loop. Pretty cool! Some people write years of email to go out to their fans and this can more than double your initial income over time. That should be your ultimate aim too, but just start small.
CHRIS ROCKETT IS A MUSIC MARKETING CONSULTANT FROMLONDON WHO HELPS MUSICIANS BUILD A FAN BASE FAST. TO GET YOUR HANDS ON HIS FREE 14 DAY MUSIC MARKETING COURSE, PLUSTHE FAST START GUIDE ALL WORTH $197 GO TO THE WEBSITE BELOW: www.PromoteYourMusic.net