HOW TO AVOID MUSICMARKETING OVERLOAD (AKA MUSHY BRAIN SYNDROME!) Brought To You By Chris Rockett at: www.PromoteYourMusic.net
I want to give you a little mantra you can use in your music marketing that goes like this... “I will spend 80% of my time producing amazing music, 15% music marketing and then 5% learning music marketing material.”This is kind of like cutting off my nose to spite my face because I produce a lot of music marketing content myself, but if you spend your whole time eating up all the information it’s very hard to ever get around to actually producing any music of worth...and marketing crap music has a name...SPAM! You need to think of all the online courses, guides and books like shiny objects that are pulling you in all different directionsand stick with one method until you make it a success. But thefact remains that if you don’t actually make any music of worth you are not really a musician.
HAVE YOU EVER BEEN IN MUSIC MARKETING INFORMATION OVERLOAD? This morning I approached my computer withexcitement after a long weekend away with the idea thatI would pump out a bunch of blog posts and start work on my new ebook.But the plan seems to have gone all wonky...I opened my twitter client to see that my friend sent me a link to agreat article about how to “sing like a rockstar”, and that led to another and then another.
A FEW THINGS THAT I HAVE LEARNED OVER THE YEARSThere are only a very small number of things that really need your time. These include making music and marketing musicReading music marketing training does not count as work, you have to actually set a timer and start getting something done as well.Work in 50 minute bursts of focused activity with a short break in between. This will help you tap into your body’s natural rhythm. Don’t read your email until 4 O’clock. Give yourself monthly commitments. This can be anything from writing blog posts to calling at least 5 music contacts everyday.
AN UNPRODUCTIVE MORNING LFOR MUSICIAN?Read 20 articles on music marketing and music industry news. Scanned facebook and twitter for 45 minutes and followed links at random.Worked on the design of the music blog on an element that only the perfectionists would notice. Spent 30 minutes in the music forums.
NOW LET’S LOOK AT AMORNING TO BE PROUD OF... Spent a solid 50 minute period working on 2 new blog posts.Spend another 50 minutes editing blog posts from the previous day and posting to the blog.50 minutes songwriting / recording a video for YouTube to bring trafﬁc to the blog.Added a couple of emails to the newsletter sequence that automatically goes out to the fans. Called 10 venue managers and booked 2 gigs. Spent 50 minutes answering email and learning new music marketing tactics in my focus area.
BUT THIS ARTICLE IS SOOOOOO IMPORTANT.A lot of times you might even ﬁnd that you are reading something that seems like it’s going to change your life, and you will tellyourself that you really are making progress with your music career if you just get the hang of the information. Well...I will let you into a little secret.You know enough right now to become a professional musician if you just use what you know and make progress each day. We all know what to do, because it’s not rocket science.
SO WHEN SHOULD YOU FEED YOUR BRAIN?Now if you have read up to this point you may be thinking that I’m suggesting that you never take the time to learn or plan and that you are always blindly just mashing away at your keyboard. This could not be further from the truth because the mind is kind oflike a car, if you are going to run miles and miles you need the right amount of fuel at the right time.As musicians and music marketeers we need to know what others are saying so that we can form an opinion and add new ideas to our songs and marketing plan.
USE WHAT YOU LEARN. The ﬁrst step back for the music marketing junkie is a little bit of focus. If you are working on YouTube to bring hits to your blog atthe moment spend your learning time looking for bigger and better ways to become the next YouTube superhero. Then when you hit the computer next morning use what you learn. If you just follow this simple rule you will suddenly become much more efﬁcient because that time you spend reading now has a purpose.If you just eat all the information like a greedy pig you will get fatter and fatter and slower and slower until you become a beached whale and will have to settle for a crappy job that will melt your brain.
HAVE A REST...Another important part of this is that you need to have time each day when you totally turn off from everything and just dosomething that does not take any brain power at all. Sometimes TV or video games can work. You will not feel guilty now because you will know that you have done great work that day!
FINAL THOUGHTS Create content that matters and makes a difference.Help as many people as possible use their musical talent to ﬁnd a happier funner life. Add to the twitter and facebook chatter rather than just spying on that dude I went to high school with. Blog everyday. Post a podcast everyday. Post a YouTube video everyday. Add valuable comment to the music marketing community.
CHRIS ROCKETT IS A MUSIC MARKETING CONSULTANT FROMLONDON WHO HELPS MUSICIANS BUILD A FAN BASE FAST. TO GET YOUR HANDS ON HIS FREE 14 DAY MUSIC MARKETING COURSE, PLUSTHE FAST START GUIDE ALL WORTH $197 CLICK HERE RIGHT NOW: www.PromoteYourMusic.net