Social Media & Storytelling: Are We Genetically Predisposed?
Social Media & Storytelling
Are We Genetically Predisposed?
62% OF PEOPLE
66% OF ADULT
ONLINE USERS ARE
CONNECTED TO ONE
OR MORE SOCIAL
What is Social?
Not just social networks, but social behavior…
Blogs & Forums
There’s a social network to satisfy just about
any online behavior.
Each serves a very unique purpose- sharing,
playing, networking, buying or localizing,
today’s social channels have you covered.
In essence, these behaviors boil down to two
main ideas: Storytelling and Connections.
The Big, Burning Questions
Primates have been walking the earth long before
homo erectus ever laid eyes (or feet) on it.
They use tools and “mark” places not only to claim
territory, but as social displays (asserting status,
mating, etc.) or to ﬁnd food again at a later date.
Primates are very social creatures. They care for one
another through grooming and share food and
knowledge with others in their clan.
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Prehistoric man painted on cave walls, seemingly
telling stories of the food they gathered, animals,
fertility symbols and human ﬁgures over 40,000
Tribal and nomadic cultures used storytelling to
pass on the history of their ancestors, teach
morals to their young and as part of courtship or
Stories were told, through spoken word, art,
music and dance.
Connections to the past and to each other
through story were extremely important forces for
Written word is later used by many cultures for
centuries as a method of storytelling and
connecting people through religious texts, ﬁction
and non-ﬁction books, newspapers and letter
Proof of human existence, experience and
interaction is now being documented and shared
in a tangible format.
Mankind is historically driven by innate social desires and empathy to share and tell stories
As a species, we crave personal connections and proof or justiﬁcation of our existence
Dial-up internet is born as
a result of government
First email is
Flickr & Digg
CERN gives WWW.
Technology to the
dating site to
First “online “dating site,
First bulletin board is
invented as a way to
connect & share info
We have not adapted to the “new technology” of social media
Social media technology has evolved to satisfy our preexisting evolutionary behaviors in a
The technology is new, but as emotionally charged creatures, our needs remain the same
When we experience
is released into the
brain, providing a
“feel good” reaction.
Logic alone can’t
Thus utilitarian only
platforms will not
satisfy our deep
rooted needs or
As long as we continue to require or seek out:
• Human Connections
Technology and social platforms will continue to evolve
in order to meet the needs of those (and other)
emotionally driven behaviors.
If we can continue to analyze behaviors that tie back to a deeper need, we could potentially
predict future social trends in social media.