Mobile is the New Internet : Connecting Your New Business With Mobile Customers

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This presentation is introduction applying developing a mobile strategy for small business owners. Covering a wide range of options currently available to connect with mobile users.

This presentation is introduction applying developing a mobile strategy for small business owners. Covering a wide range of options currently available to connect with mobile users.

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  • 1. MOBILE IS THE NEW INTERNET Chris Mohritz
  • 2. AGENDA ● What is Mobile? ● Why is Mobile Important? ● The How-To Buffet ● F&Q
  • 3. WHAT IS MOBILE? ● Verb vs. Noun ● Mobile Apps vs. Mobile Web ● Think: “Wireless Computing” ● Internet ≈ Mobile ≈ Internet
  • 4. WHY IS MOBILE IMPORTANT? 66% of ALL Internet traffic by 2016 (Gartner)
  • 5. MOBILE IS ALL ABOUT... Improving Customer Experience
  • 6. WHERE IS MOBILE TODAY? ● 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site (Gomez) ● 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit (Gomez)
  • 7. WHERE IS MOBILE TODAY? ● 1/2 of all local searches are performed on mobile devices (Microsoft Tag) ● 39% of instances where a consumer walks out of a store without buying were influenced by smartphones (Motorola Solutions)
  • 8. WHERE IS MOBILE TODAY? ● Mentioning a location in mobile ads and search results can increase click-through rates up to 200% (ThinkNear) ● 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store (comScore)
  • 9. WHERE IS MOBILE TODAY? ● 91% of mobile internet access is for social activities, versus just 79% on desktops (Microsoft Tag) ● If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email (Return Path)
  • 10. MOBILE USAGE THROUGHOUT DAY
  • 11. WHERE IS MOBILE GOING?
  • 12. THE HOW-TOS
  • 13. WHAT THE DATA SAYS "What is measured improves." ~Peter Drucker
  • 14. TRACK & MONITOR ● Across All Channels & Tools ● Take Advantage of Free Tracking Tools ● Go Beyond Clicks: events, apps, heat maps
  • 15. MOBILE SEARCH #1 Browser Function on Smartphones
  • 16. BE FOUND ● Google Places Listing Verification ● Provide full business details (hours, photos, etc.) ● Take full advantage of mobile device functionality (hard work is done, just fill in blanks)
  • 17. LISTING DEMO
  • 18. MOBILE OFFERS
  • 19. OFFERS DEMO
  • 20. MOBILE WEBSITE
  • 21. No single screen size makes up > 20%
  • 22. RESPONSIVE VS. DEDICATED ● Dedicated = 2 separate websites ● Responsive = 1 “smart” website
  • 23. RESPONSIVE DEMO
  • 24. MOBILE WEBSITE TIPS ● High-performance ● Stay Simple (especially on smaller screens)
  • 25. MOBILE MESSAGING
  • 26. MOBILE-OPTIMIZED EMAIL http://www.emailmonday.com/mobile-email-usage-statistics
  • 27. TEXT MESSAGING (SMS)
  • 28. MOBILE RELATIONSHIPS
  • 29. CUSTOMER LIFECYCLE http://blog.infusionsoft.com/product-tips/create-the-perfect-customer-lifecycle-for-your-business/
  • 30. MOBILE PURCHASES
  • 31. MOBILE PAYMENTS
  • 32. MOBILE ADS
  • 33. ADS DEMO
  • 34. MOBILE APPS
  • 35. COMPLEMENT YOUR PRODUCTS
  • 36. MOBILE SIMPLICITY
  • 37. QR CODES & NFC TAGS
  • 38. MOBILE GLOBAL
  • 39. SOLOMO
  • 40. RECENT TREND ● Integrating best of location-based and mobile technologies with social media to engage customers ● Be shareable
  • 41. MIX & MATCH ● Track & Monitor ● Mobile Search ● Mobile Offers ● Mobile Website ● Mobile Messaging ● Mobile Relationships ● Mobile Purchases ● Mobile Ads ● Mobile Apps ● Mobile Simplicity ● Mobile Global
  • 42. RESOURCES ● www.HowToGoMo.com ● www.TheMobilePlaybook.com ● www.GoMobileBook.com ● www.MobileMarketingMagazine.com ● www.ThinkWithGoogle.com/MobilePlanet
  • 43. FEEDBACK? QUESTIONS? chris@chrismohritz.com