A well-crafted sales letter can attract new customers, boost sales, and encourage current customers to buy more. But does your mind go blank when starting to write a sales letter? Do you have good ideas that somehow don't seem to make it onto paper? If so, you're not alone. This presentation will help! Topics include: a simple step-by-step process to create a sales letter that: gets attention, shows the benefits of your product or service, makes a compelling offer, and prompts your reader to take immediate action!