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HOW-TO: Use Pinterest to Promote Your Business
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HOW-TO: Use Pinterest to Promote Your Business

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As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time …

As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming.

Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.

Published in: Marketing, Technology, Business
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  • 1. HOW-TO: Use Pinterest to Promote Your Business Leverage the Visual Web +Chris Mohritz | chris@mohritz.co | #IdeaToOperations
  • 2. OUR JOURNEY ● ● ● ● ● ● ● ● What is Pinterest? Why use Pinterest? How to create your account What to pin How to create boards How to pin How to find pinners How to find content We’ll jump right in Feel free to ask about my background after session
  • 3. MY GOAL Everyone leaves today with a clear topic to pin about, and concrete steps to get going
  • 4. ENJOY THE RIDE Slides will be available at: http://meetup.com/Eureka-Scottsdale
  • 5. WHAT IS PINTEREST? A Traffic Machine
  • 6. IMAGE-BASED ● ● ● ● ● www.pinterest.com/theyummylife Social network Sharing your interests Boards Pins
  • 7. WHY USE PINTEREST? Its a Traffic Machine
  • 8. GET HIGH-QUALITY TRAFFIC ● ● ● www.pinterest.com/theyummylife mashable.com/2013/05/08/pinterest-most-popular-brand-boards/ sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/
  • 9. HOW TO CREATE YOUR ACCOUNT Go Business
  • 10. THE 2 MINUTE SETUP www.pinterest.com Personal vs. business account Email: can be changed later Username: brand (or benefit you provide) Picture: consistent or descriptive (www. pinterest.com/cupcakeproject) ● About You: why they should follow you ● Location: nearest major city ● Website: verify it ● ● ● ● ●
  • 11. WHAT TO PIN Eye-Catching Images
  • 12. EYE CANDY ● ● ● ● ● ● ● ● Goal (of pin): get their attention Show benefit of your product/service Food, fashion, fitness, crafts, photography Travel sites, sunsets, sunrises also do well Pretty not required (just eye-catching) Can use screenshots (& Google Docs) Don’t sell Don’t forget the videos
  • 13. HOW TO CREATE BOARDS Do Your Homework
  • 14. SEARCH-FRIENDLY HEADLINES ● www.pinterest.com/lifebyearth ● Name: use keywords (check Google & Pinterest) ● Description: what you’ll pin in that board ● Keep most popular boards above fold
  • 15. HOW TO PIN Be the Latest & Greatest
  • 16. EXPRESS CONCEPTS VISUALLY ● ● ● ● ● ● Manual, browser extension, etc. Pin images from your blog Source: blog post URL (money site) Description: be engaging, ask a question Always be testing (time, content, etc.) Be something they haven’t seen before
  • 17. HOW TO FIND FOLLOWERS Be Interactive
  • 18. DON’T PLAY THE NUMBERS GAME ● ● ● ● Comment (inform, inspire and interact) Re-pin Like Follow (quality over quantity)
  • 19. HOW TO FIND CONTENT Be Eye-Catching
  • 20. START USING IMAGE SEARCH ● www.google.com/search? q=infographic+organic&tbm=isch ● Blogs: www.pinterest. com/source/travelchannel.com ● www.pinterest.com/popular ● Other social networks
  • 21. HOW TO GET BETTER Always Be Improving
  • 22. ANALYTICS ● www.pinterest.com/source/lifebyearth. com/analytics ● www.gopixel.me ● www.tailwindapp.com
  • 23. RECAP ● ● ● ● ● ● ● ● ● Pinterest is a traffic machine Get it while its hot Pin “eye candy” Be interactive Be engaging Point them to money site (or next step) Always be testing (ABT) Do more of what works Forget what doesn’t work
  • 24. RESOURCES “Ultimate List of Pinterest Tips” ● bloggingwithamy.com/pinterest-tips ● Read comments also “Using Pinterest to Rock-out Your Brand” ● sugarrae.com/online-marketing/social- media/using-pinterest-to-rock-out-yourbrand www.pinterest.com/search/boards/?q=pinterest%20tips
  • 25. GOAL CHECK ● What to pin about? ● Steps to start pinning (& get traffic)?
  • 26. The Mobile Minute Note Taking Apps... ● Google Keep lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637 ● Evernote www.evernote.com
  • 27. COMING UP Next Week: ● HOW-TO: Move Your Business Into The Cloud With Google Apps Week After Next: ● HOW-TO: Research Local Businesses (And Build A Mailing List For Free!) In 2 Weeks: ● HOW-TO: Create An Automated Email System That Sells For You 24/7
  • 28. 10x.to/eureka chris@mohritz.co

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