How-to Track & Monitor Web Traffic - Introduction to Google Analytics and Heat Maps

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Presentation used during an introductory workshop. What do you know about your website or social media visitors? Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

Join us this week to configure your Google Analytics account and other online tracking tools so that you can see where your visitors come from and if they engage with your content.

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How-to Track & Monitor Web Traffic - Introduction to Google Analytics and Heat Maps

  1. 1. HOW-TO: Track & Monitor Web Traffic Step-by-Step +Chris Mohritz | chris@chrismohritz.com | #IdeaToOperations
  2. 2. TOOLS
  3. 3. WHERE TO START ● GA account set up ● Install GA tracking code
  4. 4. THINGS TO WATCH ● How many people are visiting? ● Where are they coming from? ● Are they using a mobile or desktop? ● What pages are they looking at?
  5. 5. FINE TUNING PAGES ● http://www.crazyegg.com/demo
  6. 6. GETTING MORE ADVANCED ● google.com/tagmanager http://leananalyticsbook.com/wp-content/uploads/2012/07/Lean-Analytics-booklaunch-infographic.pdf
  7. 7. FREE TRAINING ● http://analyticsacademy.withgoogle.com
  8. 8. The Mobile Minute NFC tags are fun! http://howto.cnet.com/8301-11310_39-57478334-285/the-most-practical- creative-ways-to-use-nfc-with-your-android-device/
  9. 9. 10x.to/eureka chris@chrismohritz.com

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