HOW-TO: Create a Business Promo Video - Like a Boss!

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Think the typical price tag for creating a professional promo video is out of reach for your startup or business? Join us for an informative workshop that includes tons of insider tips on how you can create your own promo video in a few weeks and with a measly $100 budget.

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HOW-TO: Create a Business Promo Video - Like a Boss!

  1. 1. HOW-TO: Create a Business Promo Video An Introduction to Explainer Videos +Chris Mohritz | chris@mohritz.co | #IdeaToOperations
  2. 2. OUR JOURNEY ● ● ● ● ● ● Write a script Record the voiceover Create the visuals Edit for effectiveness Add music and sfx Publish it We’ll jump right in Feel free to ask about my background after session
  3. 3. METHODOLOGY BASED ON... “How to Create Your Own Promo Video” blog.kissmetrics.com/create-your-promo-video
  4. 4. WHY VIDEO It Works
  5. 5. THE 24/7 ELEVATOR PITCH ● Leverage! ● Anti-bounce ● videobrewery.com/blog/18-video-marketing-statistics
  6. 6. WHAT IS AN EXPLAINER VIDEO? ● ● ● ● Overview what your product or service does Not a sales pitch Audio/visual of how you solve their problem Typically first video of yours they see Goal: answer all of your prospects major questions and concerns
  7. 7. MARKETING IS A SERIES OF STEPS Typical explainer video
  8. 8. TRY A TAG TEAM (STEPS EXAMPLE) Home Page Product Page Explainer Video Anti-Objection / Testimonials Video
  9. 9. PROFESSIONAL EXAMPLES Contractor Portfolios ● ydraw.com ● demoduck.com ● seanduran.com ● epipheo.com ● adtoons.com ● explendidvideo.com ● videojeeves.com ● videobrewery.com Live Sites ● line25.com/articles/20-creative-examples-of-intro-videos-in-web-design
  10. 10. STEP 1: SCRIPT Create a Story
  11. 11. DO YOUR HOMEWORK ● Keyword research (adwords.google. com/ko/KeywordPlanner/Home) ● Keywords will help define your content ● Find an existing video to model ● Survey your audience
  12. 12. TIPS (SCRIPT) ● ● ● ● ● ● ● ● ● Script is most important part Shoot for 60 secs (2 mins max) 120-150 words (per min) Don't outsource writing script (you know your business & customer pains best) Use short, jargon-free sentences Speak directly to viewer (you, your, etc.) Get an outsider to review (multiple times) Focus on essentials, skip the rest Use a storyboard format
  13. 13. STRUCTURE ● ● ● ● ● Start with a “pattern interrupt” (NLP) Explain the problem Explain your solution Explain how it works Explain what the viewer should do next Mix in a touch of humor to get them smiling
  14. 14. STEP 2: VOICEOVER Tell the Story
  15. 15. TIPS (VOICEOVER) ● ● ● ● ● Use a decent microphone Should be able to hear tonal inflections Record in a quiet, echo-free space No (distracting) background noise Speaking energy level at or above viewer’s
  16. 16. DIY TOOLS Software ● audacity.sourceforge.net (free) ● techsmith.com/camtasia.html (30-day trial) ● apple.com/mac/garageband (mac) Hardware ● bluemic.com/yeti ($100) ● plantronics.com (AUDIO 655, $40)
  17. 17. OUTSOURCE ● ● ● ● ● ● mikeobrianvoiceovers.wordpress.com voices.com voicebunny.com fiverr.com (spokesmodels) craigslist.org Family / friends
  18. 18. STEP 3: VISUALS Boost Visual Engagement
  19. 19. PICK A VISUAL FORMAT ● Animation (live not feasible, simplify) ● Live (physical products, more personal) ● Screen capture (demonstration) ● demoduck.com/2013/03/live-action-vs-animation-explainer-video
  20. 20. TIPS (VISUALS) ● Create visual impact for the script ● Keep it simple, essential elements only
  21. 21. STOCK MEDIA ● ● ● ● ● ● ● videohive.net istockphoto.com shutterstock.com pond5.com gettyimages.com t3licensing.com footage.net
  22. 22. DIY TOOLS ● ● ● ● ● Your smartphone or flip cam goanimate.com powtoon.com google.com/apps (slide presentation) prezi.com (slide presentation)
  23. 23. STEP 4: EDIT Remove All Distractions
  24. 24. TIPS (EDITING) ● ● ● ● ● ● Use smooth transitions Nothing fancy Don’t distract from the script Slow playback speed if speaking is too fast Clean up speech (no “ums”, pauses, etc.) Remove any reasons to tune out
  25. 25. DIY TOOLS ● techsmith.com/camtasia.html ● adobe.com/products/aftereffects.html ● sonycreativesoftware.com/vegassoftware
  26. 26. STEP 5: MUSIC & EFFECTS Boost Emotional Impact
  27. 27. TIPS (MUSIC & EFFECTS) ● Create audible impact for the script ● Don’t distract from the script ● Smooth out harsh audio levels
  28. 28. STOCK AUDIO ● ● ● ● ● ● ● ● ● audiojungle.net audiomicro.com tunefruit.com premiumbeat.com audiosparx.com royaltyfreemusiclibrary.com pond5.com beatsuite.com stockmusic.com
  29. 29. STEP 6: PUBLISH Share it With Your Audience
  30. 30. TIPS (PUBLISHING) ● ● ● ● ● ● MP4 format High Definition (1280×720 or higher) Use keywords: title, description, tags Title must match content “Bounce” is bad Always be Testing (ABT): track, tweak, test, repeat HD is a must for “live” videos
  31. 31. GET THEM TO WATCH IT ● Avoid autoplay (with exceptions) ● Give them reason to watch (conversionrate-experts.com)
  32. 32. HOSTING SERVICES ● youtube.com ● wistia.com ● vimeo.com
  33. 33. RESOURCES
  34. 34. OTHER OPTIONS ● animoto.com (music-only)
  35. 35. LIKE A BOSS Take it to the next level… ● andyjenkinsblog.com
  36. 36. SUM IT UP ● ● ● ● ● ● ● Its way easier than you think There are tons of resources available Give yourself a starting point (to model) It’s not the video quality ...its the script Solve your viewers problem Keep it under 2 mins Don’t forget the call-to-action
  37. 37. Questions? Feedback? chris@mohritz.co

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