HOW-TO:
Attract Traffic
to Your Blog
A Simple 2-Step Process

+Chris Mohritz | chris@chrismohritz.com | #IdeaToOperations
OUR DESTINATION
● Introduce structure & mindset
● Simplify & strategize
● Where to find more resources
ENDLESS OPTIONS
● SEO (give Google what they want)
● SEM (quality score & budget)
● Outbound guest post (find an influence...
TODAY’S FOCUS
● Non-paid traffic
● Quick access traffic
● Niche-specific traffic

Pinterest
Why? http://www.pinterest.com/...
THE MINDSET
Find What Works, Do More Of It
EVERYTHING IS AN EXPERIMENT
●
●
●
●
●
●
●

We are in the “Attention Economy”
Must rise above the noise (not add to it)
The...
THE STRUCTURE
Get Their Attention, Turn Them Into A Fan
STEP #1
Wild West
Attract attention
Curiosity building
Test concepts
Be helpful

STEP #2

Pinterest

Teasers
(Only)

Prima...
THE WILD WEST
Step #1: Create Curiosity
ATTRACT ATTENTION
●
●
●
●
●
●

This is your “experiments” zone
Interact with your audience
Be a resource
Only send 1 in 5 ...
GET THE CLICK
Pinterest

Facebook

Blog
(Your Domain)

Forums

Etc.

http://blog.newswhip.com/index.php/2013/09/the-clickb...
WHEN IN DOUBT (WILD WEST)

Pinterest
PINTEREST TIPS
●
●
●
●
●
●
●
●
●

Pin images from your blog
Source = Blog post URL
Description = Be helpful & ask a questi...
HOW (WILD WEST)
http://www.youtube.com/results?
search_query=how+to+pinterest&oq=how+to+pinterest
http://www.pinterest.com...
YOUR HOME BASE
Step #2: Create Remarkable Content
TURN THEM INTO A FAN
● This is your “thought leadership” zone
● Publish content worthy of remarking
CONTENT RULES
●
●
●
●
●
●

Its all about them
No coercion
Let it roll (word-of-mouth)
Be where they are
Include triggers t...
WHEN IN DOUBT (HOME BASE)

Be Consistent (timing)
EXAMPLES
TasteExplosion.co
http://www.tasteexplosion.co
http://www.pinterest.com/VanessaLGlady/food-and-drink

EnjoyingTem...
AVOID THE BOUNCE
Pinterest

Facebook

Blog
(Your Domain)

Forums

Etc.

http://blog.kissmetrics.com/2-percent-bounce-rate/
HOW (HOME BASE)
http://www.copyblogger.com/content-marketing/
RECAP
● Own your content
● Spread ideas, don't collect emails (but
offer a voluntary optin)
● Grow your goodwill bank acco...
The Mobile Minute
10x.to/eureka
chris@chrismohritz.com
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HOW-TO: Drive Traffic to Your Website or Blog - The Pinterest Way

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Presentation given during a workshop to generate blog traffic using Pinterest.
There are many reasons why you’d would want to increase the traffic to your website or blog. It could be for monetary reasons, to gain more public exposure or to show off your skills. But how can you actually get more visitors to your site?
Join us to learn how to drive traffic to your blog with simple tips that will help both beginner and advanced bloggers.

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HOW-TO: Drive Traffic to Your Website or Blog - The Pinterest Way

  1. 1. HOW-TO: Attract Traffic to Your Blog A Simple 2-Step Process +Chris Mohritz | chris@chrismohritz.com | #IdeaToOperations
  2. 2. OUR DESTINATION ● Introduce structure & mindset ● Simplify & strategize ● Where to find more resources
  3. 3. ENDLESS OPTIONS ● SEO (give Google what they want) ● SEM (quality score & budget) ● Outbound guest post (find an influencer, make them a hero to their audience) ● Inbound guest bloggers (industry experts) ● Press (do or write something newsworthy) ● Content syndication ● Forums (be helpful) ● Social media ● Offline ads, postal mailings, etc.
  4. 4. TODAY’S FOCUS ● Non-paid traffic ● Quick access traffic ● Niche-specific traffic Pinterest Why? http://www.pinterest.com/pin/15199717464373945/
  5. 5. THE MINDSET Find What Works, Do More Of It
  6. 6. EVERYTHING IS AN EXPERIMENT ● ● ● ● ● ● ● We are in the “Attention Economy” Must rise above the noise (not add to it) There are no shortcuts, but... There are dead ends Think quality over quantity If you want traffic, be traffic-worthy Want a lot of traffic? do something epic!
  7. 7. THE STRUCTURE Get Their Attention, Turn Them Into A Fan
  8. 8. STEP #1 Wild West Attract attention Curiosity building Test concepts Be helpful STEP #2 Pinterest Teasers (Only) Primary Content Home Base Create a fan Goodwill building Spread ideas Be remarkable Facebook Blog (Your Domain) Forums Etc. Temporary Permanent
  9. 9. THE WILD WEST Step #1: Create Curiosity
  10. 10. ATTRACT ATTENTION ● ● ● ● ● ● This is your “experiments” zone Interact with your audience Be a resource Only send 1 in 5 posts to blog Market your marketing Be responsive (surprise them)
  11. 11. GET THE CLICK Pinterest Facebook Blog (Your Domain) Forums Etc. http://blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
  12. 12. WHEN IN DOUBT (WILD WEST) Pinterest
  13. 13. PINTEREST TIPS ● ● ● ● ● ● ● ● ● Pin images from your blog Source = Blog post URL Description = Be helpful & ask a question Don’t forget the videos Doesn’t have to be pretty Use screenshots (& Google Docs) Food, fashion, fitness, family (sep. boards) Sunsets & sunrises also do well Express concepts visually (versus text)
  14. 14. HOW (WILD WEST) http://www.youtube.com/results? search_query=how+to+pinterest&oq=how+to+pinterest http://www.pinterest.com/search/pins/?q=pinterest% 20tips
  15. 15. YOUR HOME BASE Step #2: Create Remarkable Content
  16. 16. TURN THEM INTO A FAN ● This is your “thought leadership” zone ● Publish content worthy of remarking
  17. 17. CONTENT RULES ● ● ● ● ● ● Its all about them No coercion Let it roll (word-of-mouth) Be where they are Include triggers that encourage sharing Point the world to our (virtual) doorstep Create valuable content that people want to share, and make it easy for them to do so via: http://www.davidmeermanscott.com/books/world-wide-rave/
  18. 18. WHEN IN DOUBT (HOME BASE) Be Consistent (timing)
  19. 19. EXAMPLES TasteExplosion.co http://www.tasteexplosion.co http://www.pinterest.com/VanessaLGlady/food-and-drink EnjoyingTempe.com http://enjoyingtempe.com/admin http://www.pinterest.com/charlieallred/mommy-fun
  20. 20. AVOID THE BOUNCE Pinterest Facebook Blog (Your Domain) Forums Etc. http://blog.kissmetrics.com/2-percent-bounce-rate/
  21. 21. HOW (HOME BASE) http://www.copyblogger.com/content-marketing/
  22. 22. RECAP ● Own your content ● Spread ideas, don't collect emails (but offer a voluntary optin) ● Grow your goodwill bank account ● Be traffic-worthy ● Get the click, avoid the bounce
  23. 23. The Mobile Minute
  24. 24. 10x.to/eureka chris@chrismohritz.com

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