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HOW-TO: Drive Traffic to Your Website or Blog - The Pinterest Way

HOW-TO: Drive Traffic to Your Website or Blog - The Pinterest Way



Presentation given during a workshop to generate blog traffic using Pinterest. ...

Presentation given during a workshop to generate blog traffic using Pinterest.
There are many reasons why you’d would want to increase the traffic to your website or blog. It could be for monetary reasons, to gain more public exposure or to show off your skills. But how can you actually get more visitors to your site?
Join us to learn how to drive traffic to your blog with simple tips that will help both beginner and advanced bloggers.



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    HOW-TO: Drive Traffic to Your Website or Blog - The Pinterest Way HOW-TO: Drive Traffic to Your Website or Blog - The Pinterest Way Presentation Transcript

    • HOW-TO: Attract Traffic to Your Blog A Simple 2-Step Process +Chris Mohritz | chris@chrismohritz.com | #IdeaToOperations
    • OUR DESTINATION ● Introduce structure & mindset ● Simplify & strategize ● Where to find more resources
    • ENDLESS OPTIONS ● SEO (give Google what they want) ● SEM (quality score & budget) ● Outbound guest post (find an influencer, make them a hero to their audience) ● Inbound guest bloggers (industry experts) ● Press (do or write something newsworthy) ● Content syndication ● Forums (be helpful) ● Social media ● Offline ads, postal mailings, etc.
    • TODAY’S FOCUS ● Non-paid traffic ● Quick access traffic ● Niche-specific traffic Pinterest Why? http://www.pinterest.com/pin/15199717464373945/
    • THE MINDSET Find What Works, Do More Of It
    • EVERYTHING IS AN EXPERIMENT ● ● ● ● ● ● ● We are in the “Attention Economy” Must rise above the noise (not add to it) There are no shortcuts, but... There are dead ends Think quality over quantity If you want traffic, be traffic-worthy Want a lot of traffic? do something epic!
    • THE STRUCTURE Get Their Attention, Turn Them Into A Fan
    • STEP #1 Wild West Attract attention Curiosity building Test concepts Be helpful STEP #2 Pinterest Teasers (Only) Primary Content Home Base Create a fan Goodwill building Spread ideas Be remarkable Facebook Blog (Your Domain) Forums Etc. Temporary Permanent
    • THE WILD WEST Step #1: Create Curiosity
    • ATTRACT ATTENTION ● ● ● ● ● ● This is your “experiments” zone Interact with your audience Be a resource Only send 1 in 5 posts to blog Market your marketing Be responsive (surprise them)
    • GET THE CLICK Pinterest Facebook Blog (Your Domain) Forums Etc. http://blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
    • WHEN IN DOUBT (WILD WEST) Pinterest
    • PINTEREST TIPS ● ● ● ● ● ● ● ● ● Pin images from your blog Source = Blog post URL Description = Be helpful & ask a question Don’t forget the videos Doesn’t have to be pretty Use screenshots (& Google Docs) Food, fashion, fitness, family (sep. boards) Sunsets & sunrises also do well Express concepts visually (versus text)
    • HOW (WILD WEST) http://www.youtube.com/results? search_query=how+to+pinterest&oq=how+to+pinterest http://www.pinterest.com/search/pins/?q=pinterest% 20tips
    • YOUR HOME BASE Step #2: Create Remarkable Content
    • TURN THEM INTO A FAN ● This is your “thought leadership” zone ● Publish content worthy of remarking
    • CONTENT RULES ● ● ● ● ● ● Its all about them No coercion Let it roll (word-of-mouth) Be where they are Include triggers that encourage sharing Point the world to our (virtual) doorstep Create valuable content that people want to share, and make it easy for them to do so via: http://www.davidmeermanscott.com/books/world-wide-rave/
    • WHEN IN DOUBT (HOME BASE) Be Consistent (timing)
    • EXAMPLES TasteExplosion.co http://www.tasteexplosion.co http://www.pinterest.com/VanessaLGlady/food-and-drink EnjoyingTempe.com http://enjoyingtempe.com/admin http://www.pinterest.com/charlieallred/mommy-fun
    • AVOID THE BOUNCE Pinterest Facebook Blog (Your Domain) Forums Etc. http://blog.kissmetrics.com/2-percent-bounce-rate/
    • HOW (HOME BASE) http://www.copyblogger.com/content-marketing/
    • RECAP ● Own your content ● Spread ideas, don't collect emails (but offer a voluntary optin) ● Grow your goodwill bank account ● Be traffic-worthy ● Get the click, avoid the bounce
    • The Mobile Minute
    • 10x.to/eureka chris@chrismohritz.com