Going From Idea
to Operations
A Simple Framework For
Building Your New Business
OUR DESTINATION
● Complete & accurate Business Plan
● Fully vetted business model
● Fully operational company
WHERE ARE THE STICKING POINTS?
● Making the commitment?
● Where do I start?
● How do I make the time?
● How do I structure...
OUR JOURNEY
WE'RE GOING TO FOCUS ON...
● List of of "things to keep in mind"
● Keeping it simple
● Breaking down hurdles
● The big pic...
WHAT IT CAN DO FOR YOU
● Minimize overwhelm
● Easy-to-manage chunks
● A starting point for each chunk
● Bridge gaps to con...
WHAT IT CAN'T DO
● Provide a detailed process
● Be a one-size-fits-all
● Specific scenarios
WHERE IT CAME FROM
Real Estate Brokerage...got distracted, it faded
Renovate Historic Homes...distracted, faded
IT Consult...
Stage 1: Record
Leave a Trail of Breadcrumbs
KEEP A BUSINESS JOURNAL (!)
GOAL: JOURNAL PACKAGE
● One entry for each work day
● What did you learn today?
● What did you accomplish today?
● How wil...
Stage 2: Ideate
Lay the Foundation
GET YOUR DUCKS IN A ROW
GOAL: PEACE OF MIND
● How long will it take?
● Create a startup budget
● Create a startup goal (number or event)
● Can you...
WRITE DOWN YOUR BEST GUESSES
GOAL: LIST OF HYPOTHESES
http://goo.gl/qp0v1 (hbr.org)
SNAPSHOT A 10,000 FOOT VIEW
● What is your product?
● Who are your customers?
● How will you deliver the product?
● How wi...
FIND YOUR ACCOMPLICES
GOAL: TEAM PACKAGE
● Document co-founder roles
● Is your family on the same page?
● List potential Board of Directors
● Wh...
Stage 3: Discover
Find a Product-Market Fit
PROVE OR DISPROVE YOUR GUESSES
GOAL: PROFITABLE BUSINESS MODEL
http://goo.gl/0ZSis (Udacity.com)
WARNING: DON'T GET BURIED
Gist:
● Be a "student" not a "salesman"
● Searching for what {you don't know}2
● Ask "live" cust...
via: FundersAndFounders.com
Stage 4: Underpin
Define the Company's Core Functions
THE WAY YOU DO THINGS
GOAL: CULTURE PLAN
● Do you want to instill a specific culture?
● How will you empower employees?
● How will you train emp...
WHY CUSTOMERS GIVE YOU MONEY
GOAL: PRODUCT ROADMAP
● Expand on Validation results
● Is your product fully documented?
● How will your product improve o...
UNDERSTAND YOUR BUYER(S)
Expand on Validation results
http://goo.gl/be2mW (HubSpot.com)
GOAL: CUSTOMER PERSONAS
CLOSE SALES, DELIVER THE GOODS
GOAL: SALES & DELIVERY PLAN
● Expand on Validation results
● Do you need a dedicated sales team?
● Do you need a dedicated...
BUILD YOUR (FORTIFIED) CASTLE
GOAL: ENTITY & ASSET PLAN
● Will you use an LLC, S-Corp, C-Corp, etc?
○ http://goo.gl/lqrR1 (AzCommerce.com)
● Do you have...
Stage 5: Assemble
Put the Puzzle Together
GET, KEEP & GROW CUSTOMERS
Score.org
SteveBlank.com
Expand on Validation results
GOAL: MARKETING PLAN
HIRE & FIRE
GOAL: PERSONNEL PLAN
● What are the job descriptions?
● How will you attract candidates?
● How will you qualify candidates...
BENEFIT THE COMMUNITY
GOAL: CONTRIBUTION PLAN
● Do you want to give back?
● How will you engage in your community?
● Financial donations?
● Comm...
WORKING ENVIRONMENT
GOAL: WORKSPACE PLAN
● Do you need manufacturing facilities?
● Where will the workspaces be?
● Easy access to needed resou...
Stage 6: Scale
Drop the Hammer
GET OUT OF THE WAY
GOAL: BUSINESS PLAN
● Roll it all into the coveted Business Plan
● Create an operational org. chart
● Hire a CEO or go Own...
RECAP
One Final Ingredient...
Action
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Going From Idea to Operations - A Simple Framework for Building a Business

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This presentation is a (very) high-level overview of all the action items new entrepreneurs need to keep in mind / consider when building their new business, specifically: Launch process (based on lean principles), Marketing strategies, Personnel / staffing considerations, Workspace considerations, Giving back to the community, Corporate culture considerations, Product / service development, Customer development, Product distribution / service delivery considerations, and Business entity considerations.

Note: some of the linked resources are specifc Arizona USA

Published in: Business, Technology
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Going From Idea to Operations - A Simple Framework for Building a Business

  1. 1. Going From Idea to Operations A Simple Framework For Building Your New Business
  2. 2. OUR DESTINATION ● Complete & accurate Business Plan ● Fully vetted business model ● Fully operational company
  3. 3. WHERE ARE THE STICKING POINTS? ● Making the commitment? ● Where do I start? ● How do I make the time? ● How do I structure it? ● How do I get funding? ● How do I promote it? ● Who would buy it?
  4. 4. OUR JOURNEY
  5. 5. WE'RE GOING TO FOCUS ON... ● List of of "things to keep in mind" ● Keeping it simple ● Breaking down hurdles ● The big picture
  6. 6. WHAT IT CAN DO FOR YOU ● Minimize overwhelm ● Easy-to-manage chunks ● A starting point for each chunk ● Bridge gaps to continue momentum ● Prevent duplicate effort (building blocks) ● Save time & money
  7. 7. WHAT IT CAN'T DO ● Provide a detailed process ● Be a one-size-fits-all ● Specific scenarios
  8. 8. WHERE IT CAME FROM Real Estate Brokerage...got distracted, it faded Renovate Historic Homes...distracted, faded IT Consulting...distracted, faded Reputation Management...distracted, faded SMB Marketing Consulting...sold it! Mobile App Development Platform...sold it! Duh!? Build it to sell or hand off.
  9. 9. Stage 1: Record Leave a Trail of Breadcrumbs
  10. 10. KEEP A BUSINESS JOURNAL (!)
  11. 11. GOAL: JOURNAL PACKAGE ● One entry for each work day ● What did you learn today? ● What did you accomplish today? ● How will you build on accomplishments? ● Review it frequently ● Can be written or video (YouTube private)
  12. 12. Stage 2: Ideate Lay the Foundation
  13. 13. GET YOUR DUCKS IN A ROW
  14. 14. GOAL: PEACE OF MIND ● How long will it take? ● Create a startup budget ● Create a startup goal (number or event) ● Can you pay for startup expenses? ● Household bills covered during startup? ● What is your "Why"? (motivator)
  15. 15. WRITE DOWN YOUR BEST GUESSES
  16. 16. GOAL: LIST OF HYPOTHESES http://goo.gl/qp0v1 (hbr.org)
  17. 17. SNAPSHOT A 10,000 FOOT VIEW ● What is your product? ● Who are your customers? ● How will you deliver the product? ● How will you connect with customers? ● How will you generate revenue? ● What important resources do you need? ● What partnerships do you need? ● What are the critical delivery activities? ● What are the costs?
  18. 18. FIND YOUR ACCOMPLICES
  19. 19. GOAL: TEAM PACKAGE ● Document co-founder roles ● Is your family on the same page? ● List potential Board of Directors ● Who will be on your Advisory Board? ● Administrative service providers?
  20. 20. Stage 3: Discover Find a Product-Market Fit
  21. 21. PROVE OR DISPROVE YOUR GUESSES
  22. 22. GOAL: PROFITABLE BUSINESS MODEL http://goo.gl/0ZSis (Udacity.com)
  23. 23. WARNING: DON'T GET BURIED Gist: ● Be a "student" not a "salesman" ● Searching for what {you don't know}2 ● Ask "live" customers (100+) ● Validate you are solving their problem ● Demonstrate they will pay you ● Ensure market is large enough* ● Keep it simple...
  24. 24. via: FundersAndFounders.com
  25. 25. Stage 4: Underpin Define the Company's Core Functions
  26. 26. THE WAY YOU DO THINGS
  27. 27. GOAL: CULTURE PLAN ● Do you want to instill a specific culture? ● How will you empower employees? ● How will you train employees? ● How will you develop leaders? ● Will you encourage "20% time" projects? ● Internal culture aligned w/ external brand? ZapposInsights.com
  28. 28. WHY CUSTOMERS GIVE YOU MONEY
  29. 29. GOAL: PRODUCT ROADMAP ● Expand on Validation results ● Is your product fully documented? ● How will your product improve over time? ● How will you innovate? ● Will you offer additional products? ● Are there complementary partners? ● Can you create "packaged offerings"?
  30. 30. UNDERSTAND YOUR BUYER(S)
  31. 31. Expand on Validation results http://goo.gl/be2mW (HubSpot.com) GOAL: CUSTOMER PERSONAS
  32. 32. CLOSE SALES, DELIVER THE GOODS
  33. 33. GOAL: SALES & DELIVERY PLAN ● Expand on Validation results ● Do you need a dedicated sales team? ● Do you need a dedicated support team? ● In-house staff or outsourced? ● How will you process sales? ● What payment methods will you support? ● What are your payment terms? ● How is the product delivered? ● Will after-sale support be provided?
  34. 34. BUILD YOUR (FORTIFIED) CASTLE
  35. 35. GOAL: ENTITY & ASSET PLAN ● Will you use an LLC, S-Corp, C-Corp, etc? ○ http://goo.gl/lqrR1 (AzCommerce.com) ● Do you have an asset protection plan? ○ Lodmell.com ● Filing a trademark, copyright or patent? ○ http://goo.gl/S2qGx (Uspto.gov) ● Are you aware of all tax regulations? ○ http://goo.gl/JzruD (AzCommerce.com)
  36. 36. Stage 5: Assemble Put the Puzzle Together
  37. 37. GET, KEEP & GROW CUSTOMERS
  38. 38. Score.org SteveBlank.com Expand on Validation results GOAL: MARKETING PLAN
  39. 39. HIRE & FIRE
  40. 40. GOAL: PERSONNEL PLAN ● What are the job descriptions? ● How will you attract candidates? ● How will you qualify candidates? ● What will you ask during interviews? ● Do you have specific personality needs? ● Certification or degree requirements? ZapposInsights.com
  41. 41. BENEFIT THE COMMUNITY
  42. 42. GOAL: CONTRIBUTION PLAN ● Do you want to give back? ● How will you engage in your community? ● Financial donations? ● Community service? ● Who will you donate to? ● Sale-based contributions? ○ ie. Toms.com ● Staff-wide or corporate level only?
  43. 43. WORKING ENVIRONMENT
  44. 44. GOAL: WORKSPACE PLAN ● Do you need manufacturing facilities? ● Where will the workspaces be? ● Easy access to needed resources & staff? ● Do you want a specific "feel" in the office? ● Will you support telecommuting? ● Will you require specific "in office" hours? ● Will you buy or lease the office? furniture? ● How will you stock office supplies?
  45. 45. Stage 6: Scale Drop the Hammer
  46. 46. GET OUT OF THE WAY
  47. 47. GOAL: BUSINESS PLAN ● Roll it all into the coveted Business Plan ● Create an operational org. chart ● Hire a CEO or go Owner/Operator? ● Hand over the Business Journal Package ● You've built an effective business system ● Let the system do its thing ● Enjoy the ride!
  48. 48. RECAP
  49. 49. One Final Ingredient...
  50. 50. Action
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