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Marketing With Mobile Apps - A Predictive Modeling Approach
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Marketing With Mobile Apps - A Predictive Modeling Approach

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Originally given to a book publisher to introduce a concept I call "Pixel Mints", this presentation is a very high-level introduction to using a machine learning platform to drive customer experience …

Originally given to a book publisher to introduce a concept I call "Pixel Mints", this presentation is a very high-level introduction to using a machine learning platform to drive customer experience through mobile apps.

Published in: Technology, Education

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Transcript

  • 1. Pixel Mints
  • 2. Today, Well Talk About Apps
  • 3. ...And Gas Stations
  • 4. Points Why AppsThe Next Level How To
  • 5. Warning
  • 6. "With Great PowerComes Great Responsibility"
  • 7. Why Apps Kick-Ass(and take names) (literally)
  • 8. Does This Look Familiar?
  • 9. If a company solved your screaming kids problem, would you lean towards buying their products?
  • 10. Buying more 76 gas?
  • 11. Mobile AppsA Marketing Ecosystem Lead GenerationIntelligence Gathering Offer Delivery
  • 12. Lead Generation "Many a small thing has been made large by theright kind of advertising." --Mark Twain
  • 13. Opt-In Landing PageTool to Gather Information About Prospects Mobile App Perpetual Opt-In Page (endlessly adding valueand gathering information)
  • 14. Opt-In Page Google Submit Consume See Opt-In Connect RevenueApp Store Install Play Mobile App
  • 15. Intelligence Gathering"The aim of marketing is to make selling superfluous." --Peter Drucker
  • 16. What Can They Learn? Where you are Do you have kids How often you driveHow stressed you are drivingHow often youre pulled over And, When
  • 17. Offer Delivery "Always enter theconversation already taking place in the customer’s mind." --Robert Collier
  • 18. Dont Look Like an Ad ● Texts ● Notifications ● Splash Screens ● In-App
  • 19. Recap 360° view of prospect (where, what, when)multiple delivery options
  • 20. The Next Level(now the fun begins)
  • 21. Reminder
  • 22. Respect User Privacy Always disclose anyinformation you capture
  • 23. Get Laser-FocusedNeed a specific piece of information from your prospects?
  • 24. Option A:Create a Option B:new app to Data Gamify angather it existing app to motivate prospects to provide the App #2 App #1 info
  • 25. Simple gamification can helpmotivate users to complete tasks...
  • 26. Go Big Want to instantlycustomize your app to fit current events?
  • 27. Use a Content Management System (remotely control the app) CMS Data App
  • 28. Think: Wordpress for Apps
  • 29. Go Really BigWant to give each of yourusers an app experience thats uniquely ideal for them?
  • 30. Use an AI tocontrol the AICMS CMS Data (create the perfect App buying scenario for each unique user, based on past behaviors)
  • 31. Why This RocksImagine sending a uniquely ideal sales letter to each prospect, at the exact moment they need your product (create synchronicity)
  • 32. Think: David Ogilvy for Apps
  • 33. Or more accurately...a David Ogilvy for each one of your app users
  • 34. How To Do It(its easier than you think)
  • 35. Google Prediction API AI Google AnalyticsWeb Server CMS Data App HTML5
  • 36. Personalized experience is on the move...
  • 37. Recapgamfication = deep insight cms = remote control ai = ideal buy experience
  • 38. The End