How to Google+ : Why its Important & How to Get Plus'ing

288 views
193 views

Published on

A short and newbie-level introduction to Google+. Why its different, how to create a profile, and a few tips around posting content.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
288
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Google+ : Why its Important & How to Get Plus'ing

  1. 1. How to Google+ The Basics
  2. 2. Our Journey ● Why care ● What it can do ● Set up a profile ● Put it to work
  3. 3. Why Google+ SEO'ing You
  4. 4. Google+ is an Identity Platform ● Google is still a "verb" ● What do you want people learn about you? ● Google ranks by quality & credibility
  5. 5. AuthorRank ● Penalty against anonymous authors, and ● Reward for people who care about their reputation and their content
  6. 6. What It Can Do Ever-Evolving
  7. 7. Power Tools ● +1s ● Google+ Pages ● Google+ Hangouts ● Google+ Communities ● Google+ Events ● Google+ Local
  8. 8. How To Get Set Up Google+ Profiles 101
  9. 9. Demo: Profile Basics ● Summary of who you are ● What you do ● Why you are on Google+ ● Kind of content you’ll share
  10. 10. Let's Roll Tips To Hit The Ground Running
  11. 11. Circle Up ● One-way connection ● Similar to how we work in the wild ● Find shared circles ● Watch daily limits ● Build relationships ● Start by following people you know ● Join communities ● Interact frequently http://publiccircles.appspot.com
  12. 12. Post "Share-Worthy" Content ● Post original content (Infographics, videos, photos, links, etc.) ● Re-share content by other G+ users ● Include a brief description of your thoughts ● End with a question to promote discussion in the comments
  13. 13. Build Up "Social Signals" ● Encourage sharing of your content ● +1′s on your content also tie to you (AuthorRank)
  14. 14. Demo: Sharing Basics ● Types of content ● Target specific circles ● Commenting ● +1'ing ● Bold: *(text)* ● Italic: _(text)_ ● Strikethrough: -(text)-
  15. 15. Questions? Next Step: Configure AuthorShip

×