STAND & WITNESS Collaborating with video for change videoforchange.wordpress.com

Pledge on Camera: What We’re Doing Integrating video to support the advocacy efforts to enact GPTF recommendations Amplifying calls for legislative action Creating a core, template video Collaborating: filming, *editing* & mobilizing Lobbying with video Illuminating a new, powerful and replicable way to integrate video for advocacy

Integrating video to support the advocacy efforts to enact GPTF recommendations

Amplifying calls for legislative action

Creating a core, template video

Collaborating: filming, *editing* & mobilizing

Lobbying with video

Illuminating a new, powerful and replicable way to integrate video for advocacy

5 Pillars of WITNESS’ Video Advocacy Video made for a reason, not about something Video made for a specific audience Video with a clear and doable request for action from the audience Video with a strong message and the best messengers to move the audience to action Video that can, and will, be seen by the audience

Video made for a reason, not about something

Video made for a specific audience

Video with a clear and doable request for action from the audience

Video with a strong message and the best messengers to move the audience to action

Video that can, and will, be seen by the audience

At the Same Starting Gate? Audience: Senators Goal : Introduce, pass & enact genocide prevention legislation Assuming: Senators don’t need education on genocide & want to prevent and end genocide Problem: U.S. isn’t set-up to do the prevent genocide Solution: GPTF recommendations Tools: Traditional tools + new Video is the medium of our generation – we’re integrating it; rooted in collaboration

Audience: Senators

Goal : Introduce, pass & enact genocide prevention legislation

Assuming: Senators don’t need education on genocide & want to prevent and end genocide

Problem: U.S. isn’t set-up to do the prevent genocide

Solution: GPTF recommendations

Tools: Traditional tools + new

Video is the medium of our generation – we’re integrating it; rooted in collaboration

Lobby Day: November 9 th Lobby Day: 1000+ anti-genocide activists Meeting: Senators & staff Time: 15-30 minutes Goal: Introduce & lobby for GPTF recommendations How: Show video (5-7 min) & traditional lobby day Tools: Laptop + speakers + camera DVD: 1) Unique video for individual Senator 2) 20+ video messages for each Senator 3) Extended interviews to support advocacy 4) Additional lobby resources to support lobby day

Lobby Day: 1000+ anti-genocide activists

Meeting: Senators & staff

Time: 15-30 minutes

Goal: Introduce & lobby for GPTF recommendations

How: Show video (5-7 min) & traditional lobby day

Tools: Laptop + speakers + camera

DVD:

1) Unique video for individual Senator

2) 20+ video messages for each Senator

3) Extended interviews to support advocacy

4) Additional lobby resources to support lobby day

3 Ways to Get Involved NOW Record direct messages for your Senators Your own message Other STAND activists, friends, family – everyone! You can use both video and photo 2) Conduct interviews with community leaders Faith leaders Donors and supporters of the Senators People that the Senator respects and will take note of Sign-up to edit and remix the core video If you get steps 1 & 2 – you’re ready for this step! Edit online or on your machine

Record direct messages for your Senators

Your own message

Other STAND activists, friends, family – everyone!

You can use both video and photo

2) Conduct interviews with community leaders

Faith leaders

Donors and supporters of the Senators

People that the Senator respects and will take note of

Sign-up to edit and remix the core video

If you get steps 1 & 2 – you’re ready for this step!

Edit online or on your machine

INTRO OUTRO WITNESS & STAND Core Video 1 2 3 4

100 Individually Tailored Videos CORE VIDEO PERSONALIZED INTRO PERSONALIZED OUTRO

25+ Remixed Core Videos With New Messages

5+ Totally Unique Videos

3 Ways to Get Involved NOW Upload your messages to YouTube or Flirck Conduct interviews with community leaders and upload them Sign-up to join the editing team STANDnow.org VideoforChange.Wordpress.com

Upload your messages to YouTube or Flirck

Conduct interviews with community leaders and upload them

Sign-up to join the editing team

STANDnow.org

VideoforChange.Wordpress.com