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THE SEARCH FOR CLOUD’S
“GOD
PARTICLE”June 6, 2014
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
BACKGROUND
CHRIS JACKSON
Rackspace Chief Technologist
chris.jackson@rackspace.co.uk...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
WHAT IS A
“GOD
PARTICLE”?
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
4
WHAT ABOUT
THIS?
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
BOTH ARE WRONG…
A GOD PARTICLE NEEDS THREE THINGS TO EXIST:
1MASS
CONFUSION
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
2MEDIA
HYPE
BOTH ARE WRONG…
A GOD PARTICLE NEEDS THREE THINGS TO EXIST:
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
3IMPENDING
DISASTER
BOTH ARE WRONG…
A GOD PARTICLE NEEDS THREE THINGS TO EXIST:
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE REALITY
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
SO WHAT ABOUT CLOUD?
1MASS
CONFUSION
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
SO WHAT ABOUT CLOUD?
10
2MARKET
HYPE
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
SO WHAT ABOUT CLOUD?
3IMPENDING
DISASTER
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE STANDARD MODEL FOR CLOUD
ADOPTION ?
Cloud Higgs
DEMAND
BUSINESS DEMAND
A
Time t...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
WHERE IS CLOUD’S
HIGGS
BOSON?
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THEORY #1
THE APPLICATION
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
APPLICATION FRAGILITY
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
APPLICATION FRAGILITY
SNOWFLAKES
Complex & Unique
Will melt if touched…
CASTLES
Saf...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
TECHNOLOGY ABSTRACTION
Mature Markets COMMODITISE…
…Developers ABSTRACT Commodities...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THEORY #2
INTEGRATION
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
HOW MANY IN YOUR BUSINESS?
ALL CLOUDS
ARE NOT
BUILT EQUAL
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
ARE YOU BENDING CLOUD
AROUND YOUR BUSINESS?
OR ARE YOU BENDING YOUR
BUSINESS AROUND...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THEORY #3
OPERATIONS
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
ENABLING TIME TO MARKET
IDEA CREATION
VALUE
REALISATION
DELIVERY PIPELINE
TIME TO D...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
COMPETITION IS UNRELENTINGEXPECTATION
TIME
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
TRADITIONAL RELEASE APPROACH
COMPETITION IS UNRELENTINGEXPECTATION
TIME
AREAS WHERE...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
COMPETITION IS UNRELENTINGEXPECTATION
TIME
AUTOMATED TEST & DEPLOYMENT (CI/CD)
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
TRADITIONAL MODEL
DEVELOPER OPERATIONS
STEP 1 STEP 1
“I am going to build to whatev...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
DEVOPS APPROACH
Images courtesy of http://infotechfb.com/blog/the-three-ways-of-dev...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
SUMMARY
OUR THEORIES FOR CLOUD’S HIGGS BOSON:
1. APPLICATION
2. INTEGRATION
3. OPER...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
ALLOF THEM!
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
APPLICATION
READINESS?
INTEGRATION
REQUIRED?
OPERATIONAL
MATURITY?
WHATS YOUR BLEND?
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
WHAT DOES THIS MEAN FOR OPENSTACK?
What Are We Doing to Support:
APPLICATIONS?
INTE...
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
MORE THAN A CLOUD COMPANY
WE PROVIDE
SUPPORTFOR EVERY STEP OF YOUR JOURNEY
JUST STA...
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The Search for Cloud's "God Particle"

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Our friends at CERN spent over 20 years searching for the existence of the Higgs-Boson, a particle that would validate the Standard Model, a particle the media sensationalised as the 'God Particle'. Many would argue, there are similarities with Cloud... Take a world-changing technology that very few understand properly and a media thirst for stories about it and you have all the raw materials for a search for the Cloud's 'God' particle.

The Standard Model for Cloud has all the foundation components understood and documented: Market Demand, Choice of Vendors, Choice of Technology, Diverse Community, Exciting Innovation. The theory states that applying the right combination of these should create a mass and momentum that would make adoption trivial for all businesses on the planet. Yet for some reason, there's still something missing... the sluggish market adoption and reticence in the Enterprise space shows us there is an element missing. This talk aims to highlight places where we should be looking for Cloud's 'God' particle and what it might mean for the Universe if we find it.

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  • So what is a god particle?
    It could be based on a belief system around a higher power that contains the essence to activate the universe

    http://bacc.cc/wp-content/uploads/2013/10/original.jpg
  • Or it could be a collision of particles a just below the speed of light with some funky physics that allows us to see what bits come off

    Aside – if you haven’t checked out the CERN openstack story… do it.

    http://api.ning.com/files/HixmZf8LMdlOBGfKJsTGfLIp*2gq9gSZZfCBiz5s-f9ojeylxvLt0Pb6eqdOw-lFpxhji6c26zkOxYgHIs*S39tSEXBXrO1K/11godparticleimage.jpg
  • This will describe every physical interaction in the universe.  This explains all of particle physics, biology, chemistry, etc. Why is DNA in the form of a double helix? See the above!

    http://sententias.org/wp-content/uploads/2012/07/Standard-Model.jpg
  • The media got really excited about a story that could unlock the secrets of the universe, we could find out what caused the big bang, how matter is formed and why people like Justin Bieber

    http://www.openlettersmonthly.com/issue/wp-content/uploads/2013/05/media-scrum.jpg
  • But confusion and media interest will typically lead to some creative messages… in this case, the end of the world!

    http://davidoc.files.wordpress.com/2008/04/udm-1000.jpg
  • They were searching for energy signatures that indicated the existence of the higgs boson.

    The higgs was one of a few theories that existed to explain the absence of mass from the standard model, the evidence strongly points to this theory being the most valid to explain the problem.

    http://legacy.kek.jp/intra-e/feature/2009/images/ATLASHiggs2.jpg
  • So how does this relate at all to cloud?

    Well its been true that we have had mass confusion. Admittedly its not as hard as quantum physics, but how many people really know how cloud works? How many people can really explain why DropBox, iCloud, Salesforce and AWS are all lumped under the same market term?

    http://www.ascentsg.com/blog/wp-content/uploads/according-to-industry-experts-there-is-much-confusion-around-what-th_16000893_25160_0_14066859_500.jpg
  • If you think journalists drive hype, look at what vendors can do… we’re at a unique moment in time where people’s conciousness is moving online and vendors are unlocking new ways to make IT services available on demand…

    http://blogs-images.forbes.com/kevinjackson/files/2014/04/cloudtechspectrum_vendors_v211.png
  • So if you believe the confusion and the hype, then this shows up as many CIOs feeling like they need a cloud plan to stay in a job. Not quite a black hole consuming the universe, but incredibly inconvenient for that one person. The fear of those senior decision makers has contributed to the situation we find ourself in now.

    http://pleasediscuss.com/andimann/wp-content/uploads/2013/01/1133804_sign_success_and_failure1.jpg
  • We have all the other components… community, code, capability, knowledge, experience, vendors. The SCIENCE works BUT

    Where’s the mass?
    Where’s the momentum?
    Why isn’t it already working for every enterprise?
    Why is the current model hard and unclear?

    Lets look at some theories….
  • Ask yourself… how fragile is your application?

    http://blog.devopsguys.com/2013/07/17/devops-antifragility-and-the-borg-collective/

    The DevOps Guys
  • If you have many clouds and other IT platforms, how are you integrating them? How are you juggling all the balls? You can’t cheat like this guy and just copy/paste!

    http://firepedia.com/wp-content/uploads/2014/03/url3.jpg
  • As you integrate new technologies into old, you might feel like they weren’t designed to go together… you might be right.

    Standards, compliance, Ent architecture, proprietary software, all will have immovable opinion on how you should integrate your newer technology.

    http://firepedia.com/wp-content/uploads/2014/03/url3.jpg
  • So what happens? You make it fit, but it doesn’t end up being the thing you originally had…

    http://www.industryweek.com/site-files/industryweek.com/files/imagecache/large_img/uploads/2013/07/square-peg.jpg
  • Hands up Devs, hands up Ops.
    Ops – how often do you talk to Devs?
    Devs – how often do you talk to Ops?
  • http://www.swartzcreek.org/Portals/0/Images/Dashboard/124126-matte-red-and-white-square-icon-transport-travel-car-gauge3.png
  • Transcript of "The Search for Cloud's "God Particle""

    1. 1. 1 THE SEARCH FOR CLOUD’S “GOD PARTICLE”June 6, 2014
    2. 2. RACKSPACE® HOSTING | WWW.RACKSPACE.COM BACKGROUND CHRIS JACKSON Rackspace Chief Technologist chris.jackson@rackspace.co.uk @chriswiggy +44 (0) 7712 854462
    3. 3. RACKSPACE® HOSTING | WWW.RACKSPACE.COM WHAT IS A “GOD PARTICLE”?
    4. 4. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 4 WHAT ABOUT THIS?
    5. 5. RACKSPACE® HOSTING | WWW.RACKSPACE.COM BOTH ARE WRONG… A GOD PARTICLE NEEDS THREE THINGS TO EXIST: 1MASS CONFUSION
    6. 6. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 2MEDIA HYPE BOTH ARE WRONG… A GOD PARTICLE NEEDS THREE THINGS TO EXIST:
    7. 7. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 3IMPENDING DISASTER BOTH ARE WRONG… A GOD PARTICLE NEEDS THREE THINGS TO EXIST:
    8. 8. RACKSPACE® HOSTING | WWW.RACKSPACE.COM THE REALITY
    9. 9. RACKSPACE® HOSTING | WWW.RACKSPACE.COM SO WHAT ABOUT CLOUD? 1MASS CONFUSION
    10. 10. RACKSPACE® HOSTING | WWW.RACKSPACE.COM SO WHAT ABOUT CLOUD? 10 2MARKET HYPE
    11. 11. RACKSPACE® HOSTING | WWW.RACKSPACE.COM SO WHAT ABOUT CLOUD? 3IMPENDING DISASTER
    12. 12. RACKSPACE® HOSTING | WWW.RACKSPACE.COM THE STANDARD MODEL FOR CLOUD ADOPTION ? Cloud Higgs DEMAND BUSINESS DEMAND A Time to Market DEVELOPER DEMAND S Self Service OPERATIONS DEMAND $ Cost U Stability P Performance SUPPLY VENDORSEXPERTISE OPEN SOURCE PROPRIETARY CAPABILITY R F Service Providers Software Providers V C VMware AWS G T Global Availability Trusted Suppliers C H Communities Vendor Support K I Certification Integration E X Proven Experts Case Studies
    13. 13. RACKSPACE® HOSTING | WWW.RACKSPACE.COM WHERE IS CLOUD’S HIGGS BOSON?
    14. 14. RACKSPACE® HOSTING | WWW.RACKSPACE.COM THEORY #1 THE APPLICATION
    15. 15. RACKSPACE® HOSTING | WWW.RACKSPACE.COM APPLICATION FRAGILITY
    16. 16. RACKSPACE® HOSTING | WWW.RACKSPACE.COM APPLICATION FRAGILITY SNOWFLAKES Complex & Unique Will melt if touched… CASTLES Safe & impregnable Didn’t plan for gunpowder! THE HYDRA Learns and adapts Hard to kill!
    17. 17. RACKSPACE® HOSTING | WWW.RACKSPACE.COM TECHNOLOGY ABSTRACTION Mature Markets COMMODITISE… …Developers ABSTRACT Commodities ?
    18. 18. RACKSPACE® HOSTING | WWW.RACKSPACE.COM THEORY #2 INTEGRATION
    19. 19. RACKSPACE® HOSTING | WWW.RACKSPACE.COM HOW MANY IN YOUR BUSINESS? ALL CLOUDS ARE NOT BUILT EQUAL
    20. 20. RACKSPACE® HOSTING | WWW.RACKSPACE.COM
    21. 21. RACKSPACE® HOSTING | WWW.RACKSPACE.COM
    22. 22. RACKSPACE® HOSTING | WWW.RACKSPACE.COM
    23. 23. RACKSPACE® HOSTING | WWW.RACKSPACE.COM ARE YOU BENDING CLOUD AROUND YOUR BUSINESS? OR ARE YOU BENDING YOUR BUSINESS AROUND CLOUD
    24. 24. RACKSPACE® HOSTING | WWW.RACKSPACE.COM THEORY #3 OPERATIONS
    25. 25. RACKSPACE® HOSTING | WWW.RACKSPACE.COM ENABLING TIME TO MARKET IDEA CREATION VALUE REALISATION DELIVERY PIPELINE TIME TO DELIVER BUSINESS VALUE Benefit from Cloud Technology
    26. 26. RACKSPACE® HOSTING | WWW.RACKSPACE.COM COMPETITION IS UNRELENTINGEXPECTATION TIME
    27. 27. RACKSPACE® HOSTING | WWW.RACKSPACE.COM TRADITIONAL RELEASE APPROACH COMPETITION IS UNRELENTINGEXPECTATION TIME AREAS WHERE COMPETITORS MAY BE AHEAD
    28. 28. RACKSPACE® HOSTING | WWW.RACKSPACE.COM COMPETITION IS UNRELENTINGEXPECTATION TIME AUTOMATED TEST & DEPLOYMENT (CI/CD)
    29. 29. RACKSPACE® HOSTING | WWW.RACKSPACE.COM TRADITIONAL MODEL DEVELOPER OPERATIONS STEP 1 STEP 1 “I am going to build to whatever platform I want.” “I’m not Ops focussed. Scalability isn’t something I think about.” “How am I going to run this thing?” “How am I going to scale this application”
    30. 30. RACKSPACE® HOSTING | WWW.RACKSPACE.COM DEVOPS APPROACH Images courtesy of http://infotechfb.com/blog/the-three-ways-of-devops/
    31. 31. RACKSPACE® HOSTING | WWW.RACKSPACE.COM SUMMARY OUR THEORIES FOR CLOUD’S HIGGS BOSON: 1. APPLICATION 2. INTEGRATION 3. OPERATIONS WHICH ONE IS RIGHT…?
    32. 32. RACKSPACE® HOSTING | WWW.RACKSPACE.COM ALLOF THEM!
    33. 33. RACKSPACE® HOSTING | WWW.RACKSPACE.COM APPLICATION READINESS? INTEGRATION REQUIRED? OPERATIONAL MATURITY? WHATS YOUR BLEND?
    34. 34. RACKSPACE® HOSTING | WWW.RACKSPACE.COM WHAT DOES THIS MEAN FOR OPENSTACK? What Are We Doing to Support: APPLICATIONS? INTEGRATION? OPERATIONS? VENDORS CONTRIBUTORS OPERATORS
    35. 35. RACKSPACE® HOSTING | WWW.RACKSPACE.COM MORE THAN A CLOUD COMPANY WE PROVIDE SUPPORTFOR EVERY STEP OF YOUR JOURNEY JUST STARTING? RACKSPACE ADVISORY SERVICES NEED SERVICES? RACKSPACE HYBRID CLOUD NEED SUPPORT? RACKSPACE DEVOPS AUTOMATION SERVICE
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