Our friends at CERN spent over 20 years searching for the existence of the Higgs-Boson, a particle that would validate the Standard Model, a particle the media sensationalised as the 'God Particle'. Many would argue, there are similarities with Cloud... Take a world-changing technology that very few understand properly and a media thirst for stories about it and you have all the raw materials for a search for the Cloud's 'God' particle.
The Standard Model for Cloud has all the foundation components understood and documented: Market Demand, Choice of Vendors, Choice of Technology, Diverse Community, Exciting Innovation. The theory states that applying the right combination of these should create a mass and momentum that would make adoption trivial for all businesses on the planet. Yet for some reason, there's still something missing... the sluggish market adoption and reticence in the Enterprise space shows us there is an element missing. This talk aims to highlight places where we should be looking for Cloud's 'God' particle and what it might mean for the Universe if we find it.