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Merchandising The Web Designing The User Experience
- 1. Merchandising the web: designing for the user Chris How Web Content Manager First Choice
- 3. Designing for the user
- 4. Designing for the user “ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose ” Charles Eames - designer
- 5. Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers User generated content
- 6. Designing for the user: User Centered Design Business needs Merchandising / content User goals
- 7. Good design is always focused on User’s goals
- 8. UCD techniques: meet our customers Tania – look & book Robin – compare crazy Sharon – nice & needy
- 9. UCD techniques: put designs in front of users
- 10. UCD techniques: put designs in front of users
- 11. UCD techniques: put designs in front of users
- 12. UCD techniques: put designs in front of users
- 13. UCD techniques: rapid iterations
- 14. UCD techniques: rapid iterations
- 15. UCD techniques: rapid iterations
- 16. UCD techniques: rapid iterations
- 17. UCD techniques: writing for the user on the web
- 18. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines
- 19. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp
- 20. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp Clarity – Crystal clear & customer focused
- 21. UCD techniques: building the pages
- 22. UCD techniques: measuring the results
- 24. Case studies: new website
- 25. Case studies: new website
- 26. Case studies: new website
- 27. Case studies: new website
- 28. Case studies: new website
- 29. Case studies: new website
- 30. Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because the user is your revenue stream