Merchandising the web: designing for the user Chris How Web Content Manager First Choice
Designing for the user <ul><li>What is User Centered Design? </li></ul><ul><li>Techniques for achieving UCD </li></ul><ul>...
Designing for the user
Designing for the user “  Design is a plan for arranging elements in such a way as best to accomplish a particular purpose...
Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers Us...
Designing for the user: User Centered Design Business needs Merchandising / content User goals
Good design is always focused on User’s goals
UCD techniques: meet our customers Tania –  look & book Robin –  compare crazy Sharon –  nice & needy
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: writing for the user on the web
UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines
UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity –  Short a...
UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity –  Short a...
UCD techniques: building the pages
UCD techniques: measuring the results
Case studies: firstchoice.co.uk/manchester
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because t...
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Merchandising The Web Designing The User Experience

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How to successfully merchandise the web by putting the goals of the user at the heart of all decisions.

Published in: Design, Business, Technology
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  • Excellent slide. Those graphics also really nice.

    Darren Mack
    www.lyricsringtones.org/
    www.shibidoo.com/
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  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

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  • Merchandising The Web Designing The User Experience

    1. 1. Merchandising the web: designing for the user Chris How Web Content Manager First Choice
    2. 2. Designing for the user <ul><li>What is User Centered Design? </li></ul><ul><li>Techniques for achieving UCD </li></ul><ul><li>Case Studies </li></ul><ul><li>Questions </li></ul>
    3. 3. Designing for the user
    4. 4. Designing for the user “ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose ” Charles Eames - designer
    5. 5. Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers User generated content
    6. 6. Designing for the user: User Centered Design Business needs Merchandising / content User goals
    7. 7. Good design is always focused on User’s goals
    8. 8. UCD techniques: meet our customers Tania – look & book Robin – compare crazy Sharon – nice & needy
    9. 9. UCD techniques: put designs in front of users
    10. 10. UCD techniques: put designs in front of users
    11. 11. UCD techniques: put designs in front of users
    12. 12. UCD techniques: put designs in front of users
    13. 13. UCD techniques: rapid iterations
    14. 14. UCD techniques: rapid iterations
    15. 15. UCD techniques: rapid iterations
    16. 16. UCD techniques: rapid iterations
    17. 17. UCD techniques: writing for the user on the web
    18. 18. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines
    19. 19. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp
    20. 20. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp Clarity – Crystal clear & customer focused
    21. 21. UCD techniques: building the pages
    22. 22. UCD techniques: measuring the results
    23. 23. Case studies: firstchoice.co.uk/manchester
    24. 24. Case studies: new website
    25. 25. Case studies: new website
    26. 26. Case studies: new website
    27. 27. Case studies: new website
    28. 28. Case studies: new website
    29. 29. Case studies: new website
    30. 30. Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because the user is your revenue stream

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