Merchandising The Web Designing The User Experience
Upcoming SlideShare
Loading in...5
×
 

Merchandising The Web Designing The User Experience

on

  • 5,512 views

How to successfully merchandise the web by putting the goals of the user at the heart of all decisions.

How to successfully merchandise the web by putting the goals of the user at the heart of all decisions.

Statistics

Views

Total Views
5,512
Views on SlideShare
5,494
Embed Views
18

Actions

Likes
10
Downloads
186
Comments
2

4 Embeds 18

http://www.slideshare.net 13
http://uxfactory.tumblr.com 3
http://www.blogger.com 1
http://designercasenow.mirildatili.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Excellent slide. Those graphics also really nice.

    Darren Mack
    www.lyricsringtones.org/
    www.shibidoo.com/
    Are you sure you want to
    Your message goes here
    Processing…
  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

    www.soEZLecturing.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Merchandising The Web Designing The User Experience Merchandising The Web Designing The User Experience Presentation Transcript

  • Merchandising the web: designing for the user Chris How Web Content Manager First Choice
  • Designing for the user
    • What is User Centered Design?
    • Techniques for achieving UCD
    • Case Studies
    • Questions
  • Designing for the user
  • Designing for the user “ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose ” Charles Eames - designer
  • Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers User generated content
  • Designing for the user: User Centered Design Business needs Merchandising / content User goals
  • Good design is always focused on User’s goals
  • UCD techniques: meet our customers Tania – look & book Robin – compare crazy Sharon – nice & needy
  • UCD techniques: put designs in front of users
  • UCD techniques: put designs in front of users
  • UCD techniques: put designs in front of users
  • UCD techniques: put designs in front of users
  • UCD techniques: rapid iterations
  • UCD techniques: rapid iterations
  • UCD techniques: rapid iterations
  • UCD techniques: rapid iterations
  • UCD techniques: writing for the user on the web
  • UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines
  • UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp
  • UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp Clarity – Crystal clear & customer focused
  • UCD techniques: building the pages
  • UCD techniques: measuring the results
  • Case studies: firstchoice.co.uk/manchester
  • Case studies: new website
  • Case studies: new website
  • Case studies: new website
  • Case studies: new website
  • Case studies: new website
  • Case studies: new website
  • Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because the user is your revenue stream