Merchandising The Web Designing The User Experience

Merchandising the web: designing for the user Chris How Web Content Manager First Choice

Designing for the user

What is User Centered Design?

Techniques for achieving UCD

Case Studies

Questions

Designing for the user

Designing for the user “ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose ” Charles Eames - designer

Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers User generated content

Designing for the user: User Centered Design Business needs Merchandising / content User goals

Good design is always focused on User’s goals

UCD techniques: meet our customers Tania – look & book Robin – compare crazy Sharon – nice & needy

UCD techniques: put designs in front of users

UCD techniques: rapid iterations

UCD techniques: writing for the user on the web

UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines

UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp

UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp Clarity – Crystal clear & customer focused

UCD techniques: building the pages

UCD techniques: measuring the results

Case studies: firstchoice.co.uk/manchester

Case studies: new website

Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because the user is your revenue stream