this is a

  marketing presentation.
no,

really?
marketing:
any effort that assists or
supports a sale (or a goal)
positioning
lead generation
conversion
1



    positioning
    lead generation
    conversion
marketing relevance.
          it’s about mattering
          to your audience.
positioning   marketing relevance
are you truly
relevant?
marketing relevance begins
 with your battle cry.
that single statement that
drives you from within.
the ultimate driving experience
Four eSSentialS
   to effective positioning:
      1. distinctive
Four eSSentialS
   to effective positioning:
      1. distinctive
      2. relevant
Four eSSentialS
   to effective positioning:
      1. distinctive
      2. relevant
      3. frequent
Four eSSentialS
   to effective positioning:
      1.   distinctive
      2.   relevant
      3.   frequent
      4.   con...
2



positioning
lead generation
conversion
outbound marketing
   can be targeted. and expensive.
outbound marketing: PuSh
    advertising
    direct mail
    online media
    public relations
inbound marketing
is being there when
they bite.
inbound marketing: Pull
    search marketing
    social media
    blogs
    content sharing
    word-of-mouth (referrals)
three eSSentialS
   of effective lead generation:

       1. strategic planning
       2. actionable tactics
       3. cal...
3



positioning
lead generation
conversion
leadS to
tourS to
SaleS to
advocateS.
three eSSentialS
   to successful conversion:
   1. sales support
   2. automated prospect
      management
   3. goals, t...
call tracking
call reporting
marketing reporting
eblast reporting
web analytics
1         2       3



    positioning
    lead generation
    conversion
so, what workS today?
relationShiPS
relationShiPS
both online and off
they start with truSt
your oFFline community
oFFline community trust:
   1. get considered
   2. be followed
   3. create advocates
what does
reSearch tell uS?
17,000                                                              people




29                       countries




16-5...
2%
will trust the recommendations
of a stranger online before believing
claims in your paid advertising
58%
actively participate in social media
5%
post and share personal photographs
your online community
online community trust:
        1.   be   seen
        2.   be   current
        3.   be   transparent
        4.   be   i...
are we Sticky?
if not, it is time to
Join the converSation
it is time to
have a digital PreSence
SO WHAT IS
      DIGITAL PRESENCE?




                                                                        E
         ...
SO WHAT IS
      DIGITAL PRESENCE?




                                                                        E
         ...
no silver bullets    a cocktail, not a formula




         our belieFS today




not monopoly money   experience, not exp...
do you need
marketing relevance?
let us
helP you.
this was our

  marketing    presentation.
Five SimPle take-awayS*:
             1. know who you are
             2. know your audience
             3. help them fin...
Five SimPle take-awayS*:
               1. know who you are
               2. know your audience
               3. help th...
thank	you.

    chriS hill		 chris@hillmullikin.com	 	
	   864.505.9556			 www.hillmullikin.com
Social Presence
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Social Presence

  1. 1. this is a marketing presentation.
  2. 2. no, really?
  3. 3. marketing: any effort that assists or supports a sale (or a goal)
  4. 4. positioning lead generation conversion
  5. 5. 1 positioning lead generation conversion
  6. 6. marketing relevance. it’s about mattering to your audience.
  7. 7. positioning marketing relevance
  8. 8. are you truly relevant?
  9. 9. marketing relevance begins with your battle cry.
  10. 10. that single statement that drives you from within.
  11. 11. the ultimate driving experience
  12. 12. Four eSSentialS to effective positioning: 1. distinctive
  13. 13. Four eSSentialS to effective positioning: 1. distinctive 2. relevant
  14. 14. Four eSSentialS to effective positioning: 1. distinctive 2. relevant 3. frequent
  15. 15. Four eSSentialS to effective positioning: 1. distinctive 2. relevant 3. frequent 4. consistent
  16. 16. 2 positioning lead generation conversion
  17. 17. outbound marketing can be targeted. and expensive.
  18. 18. outbound marketing: PuSh advertising direct mail online media public relations
  19. 19. inbound marketing is being there when they bite.
  20. 20. inbound marketing: Pull search marketing social media blogs content sharing word-of-mouth (referrals)
  21. 21. three eSSentialS of effective lead generation: 1. strategic planning 2. actionable tactics 3. call-to-action
  22. 22. 3 positioning lead generation conversion
  23. 23. leadS to tourS to SaleS to advocateS.
  24. 24. three eSSentialS to successful conversion: 1. sales support 2. automated prospect management 3. goals, tracking & reporting
  25. 25. call tracking
  26. 26. call reporting
  27. 27. marketing reporting
  28. 28. eblast reporting
  29. 29. web analytics
  30. 30. 1 2 3 positioning lead generation conversion
  31. 31. so, what workS today?
  32. 32. relationShiPS
  33. 33. relationShiPS both online and off
  34. 34. they start with truSt
  35. 35. your oFFline community
  36. 36. oFFline community trust: 1. get considered 2. be followed 3. create advocates
  37. 37. what does reSearch tell uS?
  38. 38. 17,000 people 29 countries 16-54 ages quot;When did we star t trusting strangers?quot; McCann Worldwide, Research 11.08
  39. 39. 2% will trust the recommendations of a stranger online before believing claims in your paid advertising
  40. 40. 58% actively participate in social media
  41. 41. 5% post and share personal photographs
  42. 42. your online community
  43. 43. online community trust: 1. be seen 2. be current 3. be transparent 4. be interactive 5. be sticky
  44. 44. are we Sticky?
  45. 45. if not, it is time to Join the converSation
  46. 46. it is time to have a digital PreSence
  47. 47. SO WHAT IS DIGITAL PRESENCE? E PEOPL G IN ADMIN DESIGN CURRENT CONTENT AR CONTENT SHARING SH CS PI CONTENT HTML EOS VID KEYWORD YOU.COM CMS DB GUI SEARCH PUB LIS HIN G OPEN SOURCE FLASH PR & NE W BL S CALEN OG SUPPORT DESIGN S DARS CLIENT ACCESS DEVELOPMENT DESIGN
  48. 48. SO WHAT IS DIGITAL PRESENCE? E PEOPL G IN ADMIN DESIGN CURRENT CONTENT AR CONTENT SHARING SH CS PI CONTENT HTML EOS VID KEYWORD YOU.COM CMS DB GUI SEARCH PUB LIS HIN G OPEN SOURCE FLASH PR & NE W BL S CALEN OG SUPPORT DESIGN S DARS CLIENT ACCESS DEVELOPMENT DESIGN
  49. 49. no silver bullets a cocktail, not a formula our belieFS today not monopoly money experience, not experiments
  50. 50. do you need marketing relevance?
  51. 51. let us helP you.
  52. 52. this was our marketing presentation.
  53. 53. Five SimPle take-awayS*: 1. know who you are 2. know your audience 3. help them find you 4. create relevance 5. earn their trust
  54. 54. Five SimPle take-awayS*: 1. know who you are 2. know your audience 3. help them find you 4. create relevance 5. earn their trust *create a digital presence
  55. 55. thank you. chriS hill chris@hillmullikin.com 864.505.9556 www.hillmullikin.com

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