Social Presence

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Social Presence

  1. 1. this is a marketing presentation.
  2. 2. no, really?
  3. 3. marketing: any effort that assists or supports a sale (or a goal)
  4. 4. positioning lead generation conversion
  5. 5. 1 positioning lead generation conversion
  6. 6. marketing relevance. it’s about mattering to your audience.
  7. 7. positioning marketing relevance
  8. 8. are you truly relevant?
  9. 9. marketing relevance begins with your battle cry.
  10. 10. that single statement that drives you from within.
  11. 11. the ultimate driving experience
  12. 12. Four eSSentialS to effective positioning: 1. distinctive
  13. 13. Four eSSentialS to effective positioning: 1. distinctive 2. relevant
  14. 14. Four eSSentialS to effective positioning: 1. distinctive 2. relevant 3. frequent
  15. 15. Four eSSentialS to effective positioning: 1. distinctive 2. relevant 3. frequent 4. consistent
  16. 16. 2 positioning lead generation conversion
  17. 17. outbound marketing can be targeted. and expensive.
  18. 18. outbound marketing: PuSh advertising direct mail online media public relations
  19. 19. inbound marketing is being there when they bite.
  20. 20. inbound marketing: Pull search marketing social media blogs content sharing word-of-mouth (referrals)
  21. 21. three eSSentialS of effective lead generation: 1. strategic planning 2. actionable tactics 3. call-to-action
  22. 22. 3 positioning lead generation conversion
  23. 23. leadS to tourS to SaleS to advocateS.
  24. 24. three eSSentialS to successful conversion: 1. sales support 2. automated prospect management 3. goals, tracking & reporting
  25. 25. call tracking
  26. 26. call reporting
  27. 27. marketing reporting
  28. 28. eblast reporting
  29. 29. web analytics
  30. 30. 1 2 3 positioning lead generation conversion
  31. 31. so, what workS today?
  32. 32. relationShiPS
  33. 33. relationShiPS both online and off
  34. 34. they start with truSt
  35. 35. your oFFline community
  36. 36. oFFline community trust: 1. get considered 2. be followed 3. create advocates
  37. 37. what does reSearch tell uS?
  38. 38. 17,000 people 29 countries 16-54 ages quot;When did we star t trusting strangers?quot; McCann Worldwide, Research 11.08
  39. 39. 2% will trust the recommendations of a stranger online before believing claims in your paid advertising
  40. 40. 58% actively participate in social media
  41. 41. 5% post and share personal photographs
  42. 42. your online community
  43. 43. online community trust: 1. be seen 2. be current 3. be transparent 4. be interactive 5. be sticky
  44. 44. are we Sticky?
  45. 45. if not, it is time to Join the converSation
  46. 46. it is time to have a digital PreSence
  47. 47. SO WHAT IS DIGITAL PRESENCE? E PEOPL G IN ADMIN DESIGN CURRENT CONTENT AR CONTENT SHARING SH CS PI CONTENT HTML EOS VID KEYWORD YOU.COM CMS DB GUI SEARCH PUB LIS HIN G OPEN SOURCE FLASH PR & NE W BL S CALEN OG SUPPORT DESIGN S DARS CLIENT ACCESS DEVELOPMENT DESIGN
  48. 48. SO WHAT IS DIGITAL PRESENCE? E PEOPL G IN ADMIN DESIGN CURRENT CONTENT AR CONTENT SHARING SH CS PI CONTENT HTML EOS VID KEYWORD YOU.COM CMS DB GUI SEARCH PUB LIS HIN G OPEN SOURCE FLASH PR & NE W BL S CALEN OG SUPPORT DESIGN S DARS CLIENT ACCESS DEVELOPMENT DESIGN
  49. 49. no silver bullets a cocktail, not a formula our belieFS today not monopoly money experience, not experiments
  50. 50. do you need marketing relevance?
  51. 51. let us helP you.
  52. 52. this was our marketing presentation.
  53. 53. Five SimPle take-awayS*: 1. know who you are 2. know your audience 3. help them find you 4. create relevance 5. earn their trust
  54. 54. Five SimPle take-awayS*: 1. know who you are 2. know your audience 3. help them find you 4. create relevance 5. earn their trust *create a digital presence
  55. 55. thank you. chriS hill chris@hillmullikin.com 864.505.9556 www.hillmullikin.com

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