Tag That!How to Effectively Use QR Codesin Your Green Industry BusinessChris Heiler
Within two years, 25% of all     web traffic is expected to be          via smartphone*via Pingdom.com
Facebook mobile usage has      passed desktop usage*via Techcrunch.com
More than 50% of all local    web searches take place with         a mobile device*via SocialMediaExaminer.com
These are your customers!
What we’ll cover1. The Technology2. Best Practices3. Getting Started
The Technology
What are QR codes?
Why this technology is     important
Using QR codes effectively
Using QR codes effectively   Packaging and merchandising
Using QR codes effectively   Packaging and merchandising
Using QR codes effectively    Marketing and advertising
Using QR codes effectively    Marketing and advertising
Using QR codes effectively       Customer support
Using QR codes effectively       Customer support
Best Practices
Utilize a strong call-to- action and incentive
Utilize a unique landing page
Destination site should be    mobile-optimized
Keep it simple, stupid
Tell the user where the tag            leads
Give users instructions for downloading a scanner
Test your QR codes with    multiple devices
Location, location, location
Shorten the URL before  creating the code or taghttp://goo.gl/bJCWb
Include the URL with the        QR code
Your QR code should be   1”x1” minimum
Getting Started
Downloading a scanner
Scanning a tag or code
Creating a QR codewww.tag.microsoft.com  Getting Started
Creating a QR code
Creating a QR code
Creating a QR code
Creating a QR code
Creating a QR code
Get in touch(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
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Tag that! How to Effectively Use QR Codes in Your Green Industry Business
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Tag that! How to Effectively Use QR Codes in Your Green Industry Business

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One in every three Americans now owns a smartphone. Not only that, 9% of all web usage in the United States happens via mobile devices. It is projected that within two years 20-25% of all web traffic will be via smartphones. These are your customers. And they are quickly becoming mobile-savvy.

In this presentation, we will discuss a relatively new mobile technology available to green industry companies: Quick response codes (QR codes). You will learn:

- How real companies are already effectively using QR codes to communicate valuable information and market their products and services
- The basics of how QR code technology works--how to create a QR code, how to read a QR code, etc.
- Best practices so you can get started using QR code technology
- How to integrate QR code technology into your inbound marketing program

Published in: Business, Technology
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Tag that! How to Effectively Use QR Codes in Your Green Industry Business

  1. 1. Tag That!How to Effectively Use QR Codesin Your Green Industry BusinessChris Heiler
  2. 2. Within two years, 25% of all web traffic is expected to be via smartphone*via Pingdom.com
  3. 3. Facebook mobile usage has passed desktop usage*via Techcrunch.com
  4. 4. More than 50% of all local web searches take place with a mobile device*via SocialMediaExaminer.com
  5. 5. These are your customers!
  6. 6. What we’ll cover1. The Technology2. Best Practices3. Getting Started
  7. 7. The Technology
  8. 8. What are QR codes?
  9. 9. Why this technology is important
  10. 10. Using QR codes effectively
  11. 11. Using QR codes effectively Packaging and merchandising
  12. 12. Using QR codes effectively Packaging and merchandising
  13. 13. Using QR codes effectively Marketing and advertising
  14. 14. Using QR codes effectively Marketing and advertising
  15. 15. Using QR codes effectively Customer support
  16. 16. Using QR codes effectively Customer support
  17. 17. Best Practices
  18. 18. Utilize a strong call-to- action and incentive
  19. 19. Utilize a unique landing page
  20. 20. Destination site should be mobile-optimized
  21. 21. Keep it simple, stupid
  22. 22. Tell the user where the tag leads
  23. 23. Give users instructions for downloading a scanner
  24. 24. Test your QR codes with multiple devices
  25. 25. Location, location, location
  26. 26. Shorten the URL before creating the code or taghttp://goo.gl/bJCWb
  27. 27. Include the URL with the QR code
  28. 28. Your QR code should be 1”x1” minimum
  29. 29. Getting Started
  30. 30. Downloading a scanner
  31. 31. Scanning a tag or code
  32. 32. Creating a QR codewww.tag.microsoft.com  Getting Started
  33. 33. Creating a QR code
  34. 34. Creating a QR code
  35. 35. Creating a QR code
  36. 36. Creating a QR code
  37. 37. Creating a QR code
  38. 38. Get in touch(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
  39. 39. Download this slide deck
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