Social media is an integral component of any successful inbound marketing program. The social networks, primarily Facebook, LinkedIn, Twitter--and now Google+--allow green industry businesses to connect and communicate with their customers, prospects, peers and allied professionals in an unobtrusive, permission-based way.
In this presentation, we will discuss how each of these social networks can be used by your green industry business. You will learn:
- Who and what each social network is ideal for
- The competitive advantages each network offers over the others
- How each social network complements the others
- How green industry companies can use these social networks as part of their inbound marketing strategy to increase brand awareness, build customer loyalty and generate leads