Tackling the Big 3
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Tackling the Big 3

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Social media is an integral component of any successful inbound marketing program. The social networks, primarily Facebook, LinkedIn, Twitter--and now Google+--allow green industry businesses to ...

Social media is an integral component of any successful inbound marketing program. The social networks, primarily Facebook, LinkedIn, Twitter--and now Google+--allow green industry businesses to connect and communicate with their customers, prospects, peers and allied professionals in an unobtrusive, permission-based way.

In this presentation, we will discuss how each of these social networks can be used by your green industry business. You will learn:

- Who and what each social network is ideal for
- The competitive advantages each network offers over the others
- How each social network complements the others
- How green industry companies can use these social networks as part of their inbound marketing strategy to increase brand awareness, build customer loyalty and generate leads

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  • Great presentation at the CanWest Show in September. Looking to use some of your suggestions for our company in the very near future.

    Thanks again!



    Lisa Birston - Marketing Assistant & Technical Sales -Nursery Crops

    TerraLink Horticulture Inc.

    www.tlhort.com

    @Tlhort
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    Tackling the Big 3 Tackling the Big 3 Presentation Transcript

    • Tackling the Big 3 (+1)How to Use Facebook, LinkedIn, Twitterand Google+ to Effectively Market YourGreen Industry BusinessChris Heiler
    • What the…
    • The evolution of traditional “outbound” marketing
    • The inbound marketing model Social Media Leads Your Website Content SEO Marketing
    • What we’ll cover today1.Who each social network is best for2.What each network is best used for3.Best practices for each network
    • Facebook is best for:1. Small local business, like a landscape designer, to larger regional and national brands like retailers, growers and manufacturers.2. Probably more effective for B2C companies but can also be effective for B2B companies.
    • How to use Facebook:1. To connect and interact with your customers, peers and allied professionals.2. As a real-time complement to your company website.3. Marketing and promotion
    • 5 best practices:1. Create a Facebook Page specifically for your business. Don’t use your personal account.2. Share lots of photos on your Page.3. Show your Facebook fans “behind the curtain”.4. Post 5 to 15 updates per week.5. Develop an editorial plan and calendar for your Page.
    • 5 best practices:1. Create a Facebook Page specifically for your business. Don’t use your personal account.2. Share lots of photos on your Page.3. Show your Facebook fans “behind the curtain”.4. Post 5 to 15 updates per week.5. Develop an editorial plan and calendar for your Page.
    • 5 best practices:1. Create a Facebook Page specifically for your business. Don’t use your personal account.2. Share lots of photos on your Page.3. Show your Facebook fans “behind the curtain”.4. Post 5 to 15 updates per week.5. Develop an editorial plan and calendar for your Page.
    • 5 best practices:1. Create a Facebook Page specifically for your business. Don’t use your personal account.2. Share lots of photos on your Page.3. Show your Facebook fans “behind the curtain”.4. Post 5 to 15 updates per week.5. Develop an editorial plan and calendar for your Page.
    • 5 best practices:1. Create a Facebook Page specifically for your business. Don’t use your personal account.2. Share lots of photos on your Page.3. Show your Facebook fans “behind the curtain”.4. Post 5 to 15 updates per week.5. Develop an editorial plan and calendar for your Page.
    • LinkedIn is best for:1. Recruiters and job seekers2. Professionals versus companies3. B2B professionals and companies
    • How to use LinkedIn:1. As a recruiting and job search tool2. To connect with your industry peers3. As a prospecting tool (for B2B companies)
    • 5 best practices:1. Create a personal profile. Don’t create a profile using your company name.2. Create a LinkedIn business page for your company and connect to employee profiles.3. Fill out your profile completely.4. Use LinkedIn as a prospecting tool.5. Ask for introductions to potential partners
    • 5 best practices:1. Create a personal profile. Don’t create a profile using your company name.2. Create a LinkedIn business page for your company and connect to employee profiles.3. Fill out your profile completely.4. Use LinkedIn as a prospecting tool.5. Ask for introductions to potential partners
    • 5 best practices:1. Create a personal profile. Don’t create a profile using your company name.2. Create a LinkedIn business page for your company and connect to employee profiles.3. Fill out your profile completely.4. Use LinkedIn as a prospecting tool.5. Ask for introductions to potential partners
    • 5 best practices:1. Create a personal profile. Don’t create a profile using your company name.2. Create a LinkedIn business page for your company and connect to employee profiles.3. Fill out your profile completely.4. Use LinkedIn as a prospecting tool.5. Ask for introductions to potential partners
    • 5 best practices:1. Create a personal profile. Don’t create a profile using your company name.2. Create a LinkedIn business page for your company and connect to employee profiles.3. Fill out your profile completely.4. Use LinkedIn as a prospecting tool.5. Ask for introductions to potential partners
    • Twitter is best for:1. Everyone on the planet…even cats and dogs2. Individuals and companies, from small local businesses to large national brands.3. Both B2C and B2B companies (each requires a different strategy)4. Personalities
    • How to use Twitter:1. To connect and interact with influencers2. To display thought-leadership in your community and industry3. To share content
    • 5 best practices:1. Show some personality and be more open and personable.2. Focus on being more social as opposed to just publishing3. Share other user’s content4. Post updates more often than other networks.5. Don’t rely on automation; be present
    • 5 best practices:1. Show some personality and be more open and personable.2. Focus on being more social as opposed to just publishing3. Share other user’s content4. Post updates more often than other networks.5. Don’t rely on automation; be present
    • 5 best practices:1. Show some personality and be more open and personable.2. Focus on being more social as opposed to just publishing3. Share other user’s content4. Post updates more often than other networks.5. Don’t rely on automation; be present
    • 5 best practices:1. Show some personality and be more open and personable.2. Focus on being more social as opposed to just publishing3. Share other user’s content4. Post updates more often than other networks.5. Don’t rely on automation; be present
    • Google+ is best for:1. Small local business, like a landscape designer, to larger regional and national brands like retailers, growers and manufacturers.2. Probably more effective for B2C companies but can also be effective for B2B companies.
    • How to use Google+:1. To connect and interact with your peers and allied professionals.2. As a real-time complement to your company website.3. For search engine optimization (SEO)
    • 5 best practices:1. Create a Google+ Page for your business, don’t use your personal profile (just like Facebook).2. Be sure to claim your Google+ Local listing (Google Places).3. Share content from your company website and blog on your Page.4. Encourage your followers to share and +1 your posts.5. Use relevant keywords in your updates.
    • 5 best practices:1. Create a Google+ Page for your business, don’t use your personal profile (just like Facebook).2. Be sure to claim your Google+ Local listing (Google Places).3. Share content from your company website and blog on your Page.4. Encourage your followers to share and +1 your posts.5. Use relevant keywords in your updates.
    • Facebook Page Content Plan worksheethttp://www.landscapeleadership.com/worksheet-facebook-plan Infographic: The 11 Most Important Social Networks & Apps for Green Industry Companies http://www.landscapeleadership.com/infographic- social-networks E-Book: How to Enhance Your Internet Presence with Social Media http://www.landscapeleadership.com/how-to- enhance-your-internet-marketing-with-social-media
    • Download this slide deck
    • Get in touch(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler