Rise to the TopSEO Basics forGreen Industry CompaniesChris HeilerPresident, Landscape Leadership
How much SEO expertise is required?SEO is about ensuring the content onyour website generates the right typeof signals for...
What we will cover1. On-page ranking factors  – Content  – HTML  – Architecture2. Off-page ranking factors  –   Links  –  ...
http://searchengineland.com/seotable
2011   Search Engine  Ranking Factors      Reporthttp://www.seomoz.org/article/search-ranking-factors
On-page ranking factors1. Your website’s content2. Your website’s HTML3. Your website’s architecture                      ...
On-page: Your website’s content                      www.LandscapeLeadership.com
Lawn & Landscape magazine study                    www.LandscapeLeadership.com
On-page: Your website’s content                      www.LandscapeLeadership.com
On-page: Your website’s content                      www.LandscapeLeadership.com
On-page ranking factors1. Your website’s content2. Your website’s HTML3. Your website’s architecture                      ...
On-page: Your website’s HTMLMeta data includes:1. Title tags2. Meta keywords3. Meta description                      www.L...
On-page: Yourwebsite’s HTML       2011   Search Engine  Ranking Factors      Report                                       ...
On-page: Your website’s HTMLHow to use keywords the right way:http://www.landscapeleadership.com/your-keyword-phrase/     ...
On-page ranking factors1. Your website’s content2. Your website’s HTML3. Your website’s architecture                      ...
On-page: Your website’s architecture• Can search engines easily “crawl” the pages on  your website?• Does your website loa...
Off-page ranking factors1. Inbound links2. Social media3. Trust4. Personal                       www.LandscapeLeadership.com
Off-page:Inbound links       2011   Search Engine  Ranking Factors      Report                                           4...
Off-page: Inbound links                          www.LandscapeLeadership.com
Off-page: Inbound linkshttp://www.landscapeleadership.com/planet-seo-analysis                                   www.Landsc...
Off-page: Inbound links  http://www.landscapeleadership.com/planet-local                                 www.LandscapeLead...
Off-page ranking factors1. Inbound links2. Social media3. Trust4. Personal                       www.LandscapeLeadership.com
Off-page:Social media       2011   Search Engine  Ranking Factors      Reporthttp://www.seomoz.org/article/search-ranking-...
Off-page: Trust1. Websites with a long history are seen as more trust-   worthy1. Search engines also consider how long yo...
Off-page ranking factors1. Inbound links2. Social media3. Trust4. Personal                       www.LandscapeLeadership.com
Off-page: Personal1. Search results are influenced by who is searching1. Location plays a role in search results1. Your so...
7 Primary ranking factors1. On-page ranking factors  – Content  – HTML  – Architecture2. Off-page ranking factors  –   Lin...
Next stepsDownload the Local Business Directory Worksheet•   http://www.landscapeleadership.com/planet-localApply for a co...
Get in touch(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
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Rise to the top: SEO Basics for Green Industry Companies

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Search engine optimization is not Rocket Science. It requires a basic understanding of how search engines work.

Remember, the search engines like Google, are trying to offer up the most relevant search results for users. This is how they make money through advertising. So it’s all about being relevant in the eyes of Google and the other search engines.

That said, it’s not easy. It requires some hard work. SEO isn’t a one-time fix. It requires an ongoing effort if you’re going to consistently rank high in the search engines.

The search engines like Google and Bing reward web pages with the right combination of ranking factors, or “signals.” SEO is about ensuring the content on your website generates the right type of signals.

In this presentation we cover the most important signals, both on-page and off-page, that impact your website rankings.

Published in: Business, Technology, Design
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Rise to the top: SEO Basics for Green Industry Companies

  1. 1. Rise to the TopSEO Basics forGreen Industry CompaniesChris HeilerPresident, Landscape Leadership
  2. 2. How much SEO expertise is required?SEO is about ensuring the content onyour website generates the right typeof signals for search engines. www.LandscapeLeadership.com
  3. 3. What we will cover1. On-page ranking factors – Content – HTML – Architecture2. Off-page ranking factors – Links – Social – Trust – Personal www.LandscapeLeadership.com
  4. 4. http://searchengineland.com/seotable
  5. 5. 2011 Search Engine Ranking Factors Reporthttp://www.seomoz.org/article/search-ranking-factors
  6. 6. On-page ranking factors1. Your website’s content2. Your website’s HTML3. Your website’s architecture www.LandscapeLeadership.com
  7. 7. On-page: Your website’s content www.LandscapeLeadership.com
  8. 8. Lawn & Landscape magazine study www.LandscapeLeadership.com
  9. 9. On-page: Your website’s content www.LandscapeLeadership.com
  10. 10. On-page: Your website’s content www.LandscapeLeadership.com
  11. 11. On-page ranking factors1. Your website’s content2. Your website’s HTML3. Your website’s architecture www.LandscapeLeadership.com
  12. 12. On-page: Your website’s HTMLMeta data includes:1. Title tags2. Meta keywords3. Meta description www.LandscapeLeadership.com
  13. 13. On-page: Yourwebsite’s HTML 2011 Search Engine Ranking Factors Report 26%http://www.seomoz.org/article/search-ranking-factors
  14. 14. On-page: Your website’s HTMLHow to use keywords the right way:http://www.landscapeleadership.com/your-keyword-phrase/ www.LandscapeLeadership.com
  15. 15. On-page ranking factors1. Your website’s content2. Your website’s HTML3. Your website’s architecture www.LandscapeLeadership.com
  16. 16. On-page: Your website’s architecture• Can search engines easily “crawl” the pages on your website?• Does your website load quickly? www.LandscapeLeadership.com
  17. 17. Off-page ranking factors1. Inbound links2. Social media3. Trust4. Personal www.LandscapeLeadership.com
  18. 18. Off-page:Inbound links 2011 Search Engine Ranking Factors Report 42%http://www.seomoz.org/article/search-ranking-factors
  19. 19. Off-page: Inbound links www.LandscapeLeadership.com
  20. 20. Off-page: Inbound linkshttp://www.landscapeleadership.com/planet-seo-analysis www.LandscapeLeadership.com
  21. 21. Off-page: Inbound links http://www.landscapeleadership.com/planet-local www.LandscapeLeadership.com
  22. 22. Off-page ranking factors1. Inbound links2. Social media3. Trust4. Personal www.LandscapeLeadership.com
  23. 23. Off-page:Social media 2011 Search Engine Ranking Factors Reporthttp://www.seomoz.org/article/search-ranking-factors 7%
  24. 24. Off-page: Trust1. Websites with a long history are seen as more trust- worthy1. Search engines also consider how long your domain name is registered for (use www.Whois.com)1. The web pages your site links to are also a strong signal that factors into your rankings www.LandscapeLeadership.com
  25. 25. Off-page ranking factors1. Inbound links2. Social media3. Trust4. Personal www.LandscapeLeadership.com
  26. 26. Off-page: Personal1. Search results are influenced by who is searching1. Location plays a role in search results1. Your social graph is beginning to play a larger role in how search results are displayed www.LandscapeLeadership.com
  27. 27. 7 Primary ranking factors1. On-page ranking factors – Content – HTML – Architecture2. Off-page ranking factors – Links – Social – Trust – Personal www.LandscapeLeadership.com
  28. 28. Next stepsDownload the Local Business Directory Worksheet• http://www.landscapeleadership.com/planet-localApply for a complimentary SEO Analysis• http://www.landscapeleadership.com/planet-seo-analysis• # of inbound links• Speed—load time of site, etc.Review how to use keywords the right way• http://www.landscapeleadership.com/your-keyword-phrase
  29. 29. Get in touch(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
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