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SATW Editors Council 2011: Changing Landscape of an Editor
 

SATW Editors Council 2011: Changing Landscape of an Editor

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About making the transition from a traditional newspaper travel outlet to a standalone blog that can be its own media outlet

About making the transition from a traditional newspaper travel outlet to a standalone blog that can be its own media outlet

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    SATW Editors Council 2011: Changing Landscape of an Editor SATW Editors Council 2011: Changing Landscape of an Editor Presentation Transcript

    • Changing Landscape of an Editor
      Chris Gray Faust
      Chris Around The World
      @CAroundTheWorld
      www.caroundtheworld.com
    • Become your own media outlet
    • Where I Was…And When It Changed
      20 years of journalism
      J-school
      Times-Picayune, Philadelphia Inquirer, USA TODAY
      Reporter, City Desk, Editor, Section Editor
      Online transformation started in 2007
      Joined Facebook, 2007
      Twitter, March 2009
      Blog, August 2009
    • What I Do Now
      Chris Around The World (www.caroundtheworld.com)
      Frommers.com (weekly column)
      USA TODAY Travel Alliance
      Philadelphia Essential Guide iPhone & iPad app
      Photo site connected to blog
      Microsoft: Consumer Writer
    • New Terms for a New Era
      Editor = Entrepreneur
      Pitch = Partnership
      Outlet = Client
      Credibility = Audience
      Reputation = Branding
      Readers = Evangelists/Fans
    • The New Toolbox
      Writing
      Editing
      Photography
      Design
      Marketing
      SEO
      Analytics
      Business Development
    • What About the Money?
      Consider yourself a start-up. Start-ups don’t make money right away
      Take a day job until you’re ready to go solo
      If you’re doing something new, you’re going to earn entry-level wages.
      For travel work, I’m going back to 1992 salary
    • Tips for the Brave New World
      Figure out what you do best….then execute
      Treat it like a business
      Develop goals for each quarter
      Focus on relationships
      Keep your old friends close
      Make new friends
      Never stop experimenting & learning
    • Questions/Contact
      Chris Gray Faust
      @CAroundTheWorld
      Facebook/ChrisAroundTheWorld
      chris@caroundtheworld.com