SATW Editors Council 2011: Changing Landscape of an Editor

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About making the transition from a traditional newspaper travel outlet to a standalone blog that can be its own media outlet

About making the transition from a traditional newspaper travel outlet to a standalone blog that can be its own media outlet

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  • 1. Changing Landscape of an Editor
    Chris Gray Faust
    Chris Around The World
    @CAroundTheWorld
    www.caroundtheworld.com
  • 2. Become your own media outlet
  • 3. Where I Was…And When It Changed
    20 years of journalism
    J-school
    Times-Picayune, Philadelphia Inquirer, USA TODAY
    Reporter, City Desk, Editor, Section Editor
    Online transformation started in 2007
    Joined Facebook, 2007
    Twitter, March 2009
    Blog, August 2009
  • 4. What I Do Now
    Chris Around The World (www.caroundtheworld.com)
    Frommers.com (weekly column)
    USA TODAY Travel Alliance
    Philadelphia Essential Guide iPhone & iPad app
    Photo site connected to blog
    Microsoft: Consumer Writer
  • 5. New Terms for a New Era
    Editor = Entrepreneur
    Pitch = Partnership
    Outlet = Client
    Credibility = Audience
    Reputation = Branding
    Readers = Evangelists/Fans
  • 6. The New Toolbox
    Writing
    Editing
    Photography
    Design
    Marketing
    SEO
    Analytics
    Business Development
  • 7. What About the Money?
    Consider yourself a start-up. Start-ups don’t make money right away
    Take a day job until you’re ready to go solo
    If you’re doing something new, you’re going to earn entry-level wages.
    For travel work, I’m going back to 1992 salary
  • 8. Tips for the Brave New World
    Figure out what you do best….then execute
    Treat it like a business
    Develop goals for each quarter
    Focus on relationships
    Keep your old friends close
    Make new friends
    Never stop experimenting & learning
  • 9. Questions/Contact
    Chris Gray Faust
    @CAroundTheWorld
    Facebook/ChrisAroundTheWorld
    chris@caroundtheworld.com