Reaching key influencers where they live (online)

Reaching Key InfluencersWhereThey Live (Online)
Chris Gray Faust
Chris Around The World
@CAroundTheWorld

Background
Former Travel Editor, USA TODAY
20 years of journalismexperience
Chris Around The World blog (www.caroundtheworld.com)
Traveltipsfrom destinations
« Top 10 Travel Blog to Bookmark in 2010 » Chris Elliott

76 percent of travelers plan leisure trips online
1 in 4 travelers get info from word of mouth; bloggers can earn “trusted friend” status
Blogs update frequently, have SEO impact
Instantaneous coverage
Independence – We are ourown editors
PR & bloggerssharesame goal: eyeballs
Why Choose Bloggers?

Determine goal: Niche? Photos? Text? Social Media?
Examine environment: Do youwantyourproperty to live there?
Know analytics – Google, Alexa, Compete – & their limitations
Aggregators: travel.alltop.com, travelblogsites.com rankings
Finding Bloggers

Building Relationship
Read the blog, comment if youcanadd info
Pitches: short, personal, includeprices links OK - but no attachmentsplease
Be blog-friendly – FB fan page, hashtags, FlickrCreative Commons photos, contests
Treat social media seriously: Don’tpawn off to youngestmember of team

Differentneedsthanprintwriters
Set expectations ahead of time
Be prepared for real-time coverage
Free time to blog, tweet, download
Wi-Fi a must!
Severalspecificposts vs. 1 article
Share info: how diditwork? Problembloggers?
Blogger Press Trips

Measuring Blog Impact
Focus on conversation/conversion, not numbers
Engagement: Do readers comment & interact?
Reach: Do the postspick up life outside of blog? (doesbloggercrosspost & promote?)
Become part of process – tweet, repost, Stumble blog posts
Follow up w/ blogger & audience

Questions/Contact:
Chris Gray Faust
Chris Around The World
chris@caroundtheworld.com
www.caroundtheworld.com
Twitter: CAroundTheWorld
Facebook: ChrisGrayFaust
Slideshare.net/ChrisGrayFaust

Reaching key influencers where they live (online)

by Chris Gray Faust on May 28, 2010

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Reaching key influencers where they live (online) — Presentation Transcript