What Are You Seeking?

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The quality of the work we produce for clients starts with quality content. But how do we get this content? This short slide share presentation is meant to be a concept.

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What Are You Seeking?

  1. 1. More marketing budgets are being spent on content generation, and so much of it is fake, off-putting, or worse, off-brand.
  2. 2. Content is created by documenting experience
  3. 3. This presentation is for everyone. We live by creating content and responding to the content. This applied to jobs, relationships, and life goals. And all of the other things. Chris Gostling, Momentum Visual Inc.
  4. 4. “Content is king.” William Henry "Bill" Gates III
  5. 5. Content is being created every moment of every day, everywhere. Consumers have become “seekers of content”
  6. 6. So what are we seeking?
  7. 7. Think of the game “20 Questions” or the challenges of getting the results we request from a search engine
  8. 8. Quality content is developed from asking relevant questions
  9. 9. What makes someone ask relevant questions vs. irrelevant questions?
  10. 10. Relevancy is an adjective that means “closely connected or appropriate to the matter at hand”
  11. 11. Making strategic decisions requires having the best content which comes from asking better questions. Understanding as much of the situation as possible allows for the opportunity for more relevant questions to be asked.
  12. 12. So both strategy and content start at the same place, like the chicken and the egg
  13. 13. The real answer to the question of “Which comes first?...”
  14. 14. “The question comes first.”
  15. 15. We live by responding to the content in our lives. When we are unfulfilled, or confused, or uninspired, as opposed to starting with suspected personal shortcomings, we can start by asking better questions.
  16. 16. everythingwithpurpose.com

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