***This version of the presentation is for the eMetrics Summit in SF, April 17 2013. 11:15am in Room: Salon 7*** Chris and Farris expose the differences between how user experience designers and analytics practitioners think. While UXD weave best practices and user research into their designs, digital analysts spend their time confirming or refuting hypotheses in a data driven way. One approach is decidedly qualitative, the other decidedly quantitative. Learn how it is possible to leverage both enlightened design and deep data to continuously optimize user experiences. If you work on either side of this debate, this is how to better state your case… and get along with the other side.