Intro to Information Architecture for Web Sites
by Chris Farnum, Principal User Experience Specialist / IA at ProQuest on Aug 03, 2009
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A presentation for the LA2M lunch group, Sept 9th, 2009. Ann Arbor, MI. ...
A presentation for the LA2M lunch group, Sept 9th, 2009. Ann Arbor, MI.
Chris Farnum will lead a discussion about Information Architecture - what IA is and how it contributes to the process of creating great user experiences. He’ll talk about some of the basics including site organization, labels, taxonomies, and navigation. We’ll also consider how IA relates to online marketing and recent trends.
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